Tis’ the season for all the marketing experts out there to start making predictions for 2019. They’ve waded through the craziness that was 2018 (and a crazy year it was… cough… Facebook… cough), analyzed what happened, and used that information to try to see what is going to be important in the year to come.
There’s A LOT of information out there - so, instead of making our own list this year, we’ve read through some of the more reputable sources, and pulled out what is, in our opinion, the most impactful predictions, specifically for small businesses. We’re comparing it to what we’ve seen happening in our world, and what we believe will be what shapes 2019 in the world of marketing.
Chatbots - We’ve seen these grow in popularity among larger brands, and chances are you’ve probably interacted with one, whether that is to ask about when a package will be shipped, or request pricing information. Not only are they getting better and more natural at answering customer service questions, but Chatbots can be great at warming prospects and setting up sales appointments. With the rise of businesses like Drift, Chatbots are becoming more and more popular (and affordable) for small businesses who struggle to keep up the influx of customer requests.
Local Influencer Marketing - We’ve all heard of influencer marketing, and have probably been exposed to a post or 2 from some of our favorite celebrities (hey there Kim K…). But on the hyper local level, the same concept can be used to make a big impact for small businesses. Seek out local blogs or influencers who reach your target demographic and geographic location.
Facebook May Be Peaking (For the Younger Ones) - With all the data and political drama that Facebook dealt with in 2018, younger populations are continuing to shift their attention away from the platform. This is a great reminder to really pay attention to your target market, and put your marketing efforts into where they are. It may mean moving away from outlets you’ve used for years, and investing in new ones.
Video, Video and More Video - Video is continuing to be even more important this year and users are gobbling it up. Combining a traditional video strategy with live video can not only help engage people more with your content, but drive more organic traffic (since Google is using it as one of it’s major ranking factors).
Good Content Still Matters - I love this one (as a content marketer myself!). Creating valuable content (both written and video) is continuing to matter in the new year. Your audience has many choices when it comes to spending their money, so taking time to make their experience with you unique and valuable is going to go a long way in 2019.
Voice Search - The king of search knows his stuff when it comes to SEO trends, and he’s right on point touting the importance of voice search in 2019. Between Google Home, Siri and Alexa, we are talking to our devices more and more. This means that the terms being searched are changing (they are following a more common sentence structure) and the results being shown are changing as well. Utilizing long form key phrases to match these voice searches in your blogs and content can help you continue to rank high in search results.
Podcasts - He’s not the first, and he won’t be the last to mention the importance of podcasts and audio content in 2019. As our worlds get busy, we are looking to consume content in ways that fit into our crazy schedules. Audio content that can be consumed on the go, in our cars, doing chores around the house, or while working on something else, is going to continue to be consumed in large quantities in the new year. With a lower cost of entry, it is easier now, more than ever, for small businesses and solopreneurs to jump on the podcast train, and share their knowledge with the masses.
Mobile is More Important Than Ever - Mobile isn’t new, and we’ve consistently focused our efforts on ways to make content easier to consume on mobile devices (scrolling content, vertical video). But consumers are purchasing more and more from mobile devices, so making that process easier and smoother is going to become equally as important. Utilizing mobile shopping apps and social media shopping carts can be great ways to drive more mobile purchases for product based businesses.
So there you have it - the top trends we (and the rest of the digital marketing world) see happening in the New Year. Let us know your thoughts! Have you already started implementing some of these things? Do you plan to in the new year?
Hub Digital wishes everyone a safe and happy Holiday Season! We look forward to sharing more great content and tips with you in the New Year!