Video 1 of 8: Genius Content Marketing Hacks and Blog Ideas

The hardest part about creating new content and blogs is actually coming up with an idea of what to write about.

Picture it: You’ve set aside some time to write your blog. This week you’re going to actually do it! You open up your lap top, click on Microsoft Office, and that white screen pops up. Now that little curser is sitting there blinking at you, waiting for your brilliant words to come spilling out.

And… nothing is coming out. Now you’re staring at that blank screen with that blinking, mocking cursor. You’re feeling more and more anxious, but nothing is coming to mind. You scan through the inner recesses of your mind but you just can’t think of single, solitary idea. Finally, you slam your computer shut and decide you’ll try again next week.

Ok, maybe that is slightly dramatic, but it’s pretty close… #amiright?

Well, you don’t have to stress any more. For the next 8 weeks I’m brining you some genius (if I do say so myself) hacks to easily brainstorming content ideas. They’re easy, insightful and guaranteed to get your creative juices flowing.

How to Get Authentic Backlinks Outside of Directory Listings

If you’ve heard it once, you’ve heard it a thousand times. Getting links to your website is one of the top ways to increase your SEO and get more organic traffic to your site. However, some of the more “traditional” techniques of doing this include signing up for a bunch of directory listings. For someone concerned about their brand image, this can often make you cringe. Not all of these directories are, shall we say… legitimate… and sometimes can even do more bad than good.

So, how can someone get their content out there in a safer way, to get more backlinks, and actually get in front of people who could become potential clients/customers? In today’s video I’m bringing you one of my favorite ways to do just that! It’s short, sweet and guaranteed to make a difference in your SEO.

School is in Session inside The Hub!

It's Back-to-School here inside The Hub! We're bringing you brand new Masterclasses and Training to kick start your fall marketing plan.
 

Is Q4 your time to shine?


Q4 and Holiday Season isn't just for Christmas Sales (although it's that's your jam, let's go!). It's a big time for many businesses as people are back from vacation, their kids are back in school, and it's time to get stuff done before the Holiday season. In this month's Masterclass I'm bringing you some GENIUS (if I do say so myself), ways to take advantage of the season and bring in some MAJOR Q4 sales.
 

Struggling to connect with your audience?

It could be because you're not reaching the right people. We've got Jessie McGath whose dropping some truth bombs on finding your ideal audience, connecting with them, and shifting your mindset so you can actually grow, and stop spinning your wheels.
 

Confused about all this Google stuff?
 

It's all good - you're not the only one! In the "Ask Hubble" podcast this month we're breaking down the different between Google+ and Google My Business (I know, why so confusing Google!?), as well as talking about how to get in front social media influencers and use them to grow your business online!
 

All of this content (PLUS one more Guest Expert training later this month) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

.S. School is session - time to up your marketing game!

How to Use Google Trends to Shape Your Content Strategy

Google has SO many cool tools. So many FREE tools! So, why are we, as business owners not taking advantage of them?

If I had to guess, I would say it's because many of us either don't know they exist, or don't know how to use them. Well, that's where I come in!

In the past we've gone through Google My Business, Google Search Console and Google Keyword Planner - so today we're diving into Google Trends, a super cool insight into what other people are searching for on Google. It's an awesome way to see what timely things are happening that you can relate back to your business, or what is happening in your vertical that you can shape content around. By focusing on trending keywords and phrases, you can capitalize on all that SEO to drive more traffic to your site.

Check out the video below to get inside view of the tool and how to use it!

How to Ensure Your Blogs Actually Get Written

Ok guys, I'm bringing you some tough love today!

Ok, maybe it's not that tough, but it is something that you may not want to hear. It's all about content marketing (aka blogging). Now, before you start going off on how "blog" is a 4 letter word, listen up.

I get it - blogging is tough.... especially when you don't enjoy writing. But we all know how important content marketing is (and if you don't... then just go back and look at some of my previous videos/posts)

So, today I'm bringing you one of my favorite, easiest tips to help make staying productive easier, and help alleviate that "blank page" anxiety.

Oh, and I've even got a super cool blog brainstorming template for you to download and fill out so you can streamline your ideas so you always have something to write about.

Download my Blog Idea Planner

Want even more tips, tricks and advice? Get curated Masterclasses and Expert Trainings delivered to you each month inside The Digital Marketing Hub!

How to SEO Audit Your Website... for FREE!

We all love analytics and reports. We like to have benchmarks and comparisons to know where we stand. While tracking keywords and website visits in Search Console and Google Analytics are great ways to see what's happening in search, it can be hard to tell how you're website is really doing.

When trying to improve your ranking in search, following best practices like creating keyword rich content, and filling out your meta data are pretty good ways to do it. However, are you doing all this and still struggling to get to page one? There could be other factors on your website that are impacting you. How can you figure out what those factors are?

Enter my favorite, and completely free, tool SEOtimer.com. It's completely free (have I mentioned it's free, yet?), doesn't even require signing up, and gives you a super comprehensive report on what is happening on your website. It even ranks it's suggestions so you know what to tackle first, and what can wait for another day.

Check out the video below to get my walk through of this tool and breakdown of what the reports look like - and then head on over and enter your website to get your own!

Want even more great tips, information and masterclasses? Head on over to The Digital Marketing Hub to get brand new, curated content each month to help you grow your business online.

No Summer! Don't Go Yet!

Summer is rolling to a close (no! not yet!). But we've got some sizzling hot new content for you inside The Hub! (see what I did there?)

Think you've read everything there is about the importance of getting links?

And are still confused? It's all good - we're diving deep into this Off Page SEO technique (among others), and are showing you how to easily get links back to your site. Super clear, super straight forward, super important

Ready to start driving more sales, without having to work much harder?

I mean, who isn't!? We brought in sales funnel expert April Lewis to give us her insider secrets on putting together sales funnels that will help you bring in more email signups and sales for all that content, course work and consulting packages you have just waiting to be bought.

Looking for a new (FREE!) stock photo source?

I've got another guest on the podcast this month, Dara Simons (aka web design genius), who is sharing with us some of her best tips in case you need to DIY your own website. AND she even has some great resources and ideas for cool (aka not LAME) stock photos!

All of this content (PLUS one more Guest Expert training later this month on how to get out of your head and get visible on video) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

Check out The Hub here!

Creating Instagram Worthy Images From Your Phone

Do you have Instagram jealousy?

We've all been there. You're scrolling through your Instagram feed and you come acress that account that always seems to have those gorgeous images. Their images look sharp, clean and attention grabbing. Their profile looks cohesive and they seem to have "it" - that thing that sets them apart from your blurry, dark iPhone shots.

Now, while I'm no photographer, I can point you towards one that has some amazing tips on how to take to better shots (and bonus, the advice does not involve a very expensive camera!). 

But, what I can help you with, is how to better edit those photos after you've taken them. While Instagram filters are the OG (don't get me wrong, I love a good filter), there is actually a better way to do it.

Check out the video below to learn more about my favorite way to create Instagram worthy photos, and get my step-by-step walkthrough of exactly how to do it.

Want even more marketing hacks? Make sure you follow me on Instagram and IGTV! Every Tuesday a new one is posted!

Your A to Z Guide to The Perfect SEO Strategy

Feel like we beat the SEO drum here at The Hub? You're right, we do!

Let's chat about SEO (aka search engine optimization) a little bit. Why are we so fanatical about it? Well, have you been a little frustrated lately by the reach (or lack there of) on Facebook? Have you been seeing some traffic on your website but they haven't been buying anything (because they're not really your ideal audience)? Do you know need to step up your marketing but aren't in a place to spend money doing it?

SEO is the answer to all of these issues. It's the best way, especially in this new digital marketplace, to get through the clutter, stand out in front of your ideal target audience, and reach them in the place that they are *literally* searching for your products or services.

But hey, I get it, SEO can be overwhelming, confusing and frustrating. There is SO much information out there, and a lot of it is so "techy". Are you feeling:

✔️ A little turned off by the entire search engine optimization thing? 
✔️ Avoided it because you're not sure where to start?
✔️ Think you're doing it right but aren't 100% sure?

Enter Sara Graybill of Graybill Creative. Her guest expert training, inside The Digital Marketing Hub, is walking you through an ENTIRE search strategy (that's right, A to Z, start to finish) and doing it in a way that you can actually understand and implement! Shocking, I know!

No more wondering what an SEO strategy entails. Now more trying to figure out if you're doing the right thing. It's all about finally feeling confident, finally get more qualified traffic, and finally making sales without paying out the nose for advertising.

So, if you're a member, head on into The Digital Marketing Hub and check it out! I

f you haven't signed up yet, visit thedigitalhub.club/get-access to learn more and get instant access to this and a whole bunch of other trainings inside!

How to Vertically Record Your Computer Screen For Mobile

With the launch of IGTV, and the increased popularity of Live videos on social media platforms, we are consuming more and more content on our phones and tablets. So, what does this mean for content creators and business owners looking to connect with their audiences? It means we have to shoot things mobile first. Mobile first, most importantly, means shooting in a vertical format. Studies show that a majority of people prefer to watch videos on their phone vertically, because it's how we naturally hold our phone to make calls, text, or browse social media. While that's easy to do on your phone (duh, it's a mobile device). It can be more difficult to do that on your computer.

If you're like me, a lot of times I like to use my computer to record myself (it's much more steady than trying to hold my phone, think and talk all at the same time), or record my computer screen. Often, I talk over slides or an internet browser to better showcase the strategy or technique I'm teaching about. What I've realized though is the horizontal format of our computer screens does not translate well on mobile phones.

So, after a little bit of research I figured out how to successfully rotate my computer screen so I can still screen record what I'm doing in a more professional way, and it is SO much easier to view on a phone. Check out the video below (shot vertically of course), to get my step-by-step instructions on how to do it!

For more quick tips and tricks like this, be sure to follow me on Instagram (@hubdigitalmktg) and check out my IGTV station!

We're celebrating the 4th of July...

.... with brand new content inside The Digital Marketing Hub!

What do we have for you this month?

Ever wondered how your website is REALLY doing?

I've got a step-by-step video all about one of my favorite tools (Google Search Console) that includes how to set it up, explores all the features and tools, and walks you through how to analyze your results. Check out the latest Masterclass this month to get my tips and advice.

Speaking of websites.. frustrated with trying to write that perfect, customer converting copy for it?

Your website should tell your story, showcase your brand, AND convince your potential client/customer to buy. I know, easier said than done right!? Don't worry, I've brought in copywriter Amy Lanci, to give some of her best tips and guidelines for writing THE BEST website copy.

Putting out content but still struggling to get more followers on Instagram?

This month I invited guest expert, Yael Bendahan, And together we're exploring how to keep your instagram growing consistently with REAL potential clients and customers who will REALLY engage with your content (among other things).

All of this content (PLUS one more Guest Expert training later this month on how to get more organic traffic to your website) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

Do You IGTV?

In case you haven't heard, last week Instagram announced it's brand new app, IGTV (short for Instagram Television). What is it? It's a stand alone app (yes you have to download it from the App Store.) that allows users to create long form videos that can range anywhere from 15 seconds to 1 hour. 

That's right! You're not limited to the 15 second snippets inside Instagram Stories, or the 60 seconds on your feed any more! It allows creators to make vertical form videos (think no more having to rotate your phone sideways to watch videos) that tell longer stories, showcase their talents or business, and save those memories to their channel for people to continue going back to (long after your Instagram Story has expired). 

So, how can a business, like yours, utilize IGTV? Let's talk about what you can use it for.

1. Welcome/About Videos - Need some more space to talk about you and your business? In IGTV you can create long form videos that showcase your products/services, walk a potential client or customer through what they can expect if they work with you, or give a full view of what a day in the life is like for your business.

2. Training Videos - Facebook (and particularly Facebook Live) has been notorious for capturing the "training" video market. Now, educators have another platform to give step-by-steps, offer tips and tricks, and give insider advice.

3. Dive deeper into products - Create showcases around physical products and really get a chance to showcase all the in's and out's. Walk potential customers through membership sites or courses, giving them an inside view of what they're about to purchase.

I know it can be daunting to take on ANOTHER social media platform, but look at this one as an extension of what you're already doing. Video, and digital TV, is the way people are continuing to consume more and more information, and jumping on this trend early can put you ahead of the crowd.

How to Make More Passive(ish) Income in Your Business

What!? 2 Guest Experts in June!

That's right, starting this month we're bringing you 2 Guest Expert Trainings each month!

So, who did we bring in as our super special 2nd guest expert in June? 

We brought in Affiliate Marketing genius April Lewis, and we're talking all about using your audience to make passive(ish) income each and every month. 

Now, I can see you giving me the side eye. I get that is sounds a little bit sketchy. We've all seen those ads on Facebook promising things that end up not panning out. They end up costing you money (instead of making you money) and leaving you feeling kinda of... yucky...

But, I promise you, this is NOT that! (would I ever do that to you?). April is getting real and sharing every detail of her own journey in Affiliate Marketing (including LEGIT income numbers), and shedding some light on things she's learned along the way. 

To April, affiliate marketing isn't about just selling people things (although the money is a great bi product!), but rather sharing your passion for different products or services. It's about teaching people tools to help make their business, or life, better.

She's telling her own growth story, giving us the 411 on how to find programs that make sense for you, and sharing some of her best tips on how to build upon your success to make more money each month. (And who doesn't want that!?)

If' you've ever considered Affiliate Marketing, or have looked into ways to make more (or even some at all) passive revenue each and every month then this training is for you!


Get her training (PLUS even more amazing content from other guest experts, and your's truly) this month inside The Digital Marketing Hub!

Are you ready for all this?

Oooohhh I'm SUPER excited about some of the AMAZING content I just launched for June!

What's got me so pumped? Let me break it down for you...

The June Masterclass is all about the #1 way to reach your target market.

With all this  noise around GDPR, it has people wondering. Is email marketing even worth it? Spoiler alert: YES! Check out the latest Masterclass to learn my best practices, favorite email platforms (some are FREE), and best ways to grow your email list with engaged followers

This Month's "Ask Hubble" Podcast is all about some social media hacks.

Hacks you say? That's right, I've got a guest on with me and we're diving into how you can still get around the new Facebook algorithm to get some real organic views (YUP! It's still possible!), AND talk about how you can use Google+ to get some real website traffic.

Oh, and our Guest Expert Training is giving you the exact steps she used to go from $0 to $10K months in less than half a year.

Oh yeah... We've got online growth expert Melodi Maxton spilling some MAJOR secrets on how she organically grew her business WITHOUT a following, social media presence or website. Interested to find out how she did it?  

All of this content (PLUS one more Guest Expert training on how you can make passive revenue WITHOUT creating your own online course or product)  is brand new this month inside The Digital Marketing Hub!

So head on over and get instant access to all of this PLUS some amazing past trainings inside The Hub!

GDPR: What is it and how does it work?

If you haven't heard yet, BIG changes are coming this week to how marketers and businesses are allowed to collect, market to, and store data of those in the EU.

So, you may be thinking, "Well, I don't do business in Europe, so I clearly don't have to worry about this." And you're right, you most likely will never run into an issue with it. However, by some off chance that someone living in (or even just visiting) Europe happens to fill out your contact form, it's better to cover your butt and ensure everything is compliant to avoid the hefty fines that can come even from one email address.

The general concept behind GDPR is that you have to have clear and concise language that outlines how you are going to use and store their information. It also must clearly explain what kind of communication they will receive from you if they give you their information, and how they can opt out if they don't want to hear from you any more.

So, what do you need to do to be GDPR compliant? While it's an annoying process, for most people it's something that can be done in an afternoon.

1. Get a GDPR compliant Privacy Policy. Even if you already have one on your site, you must have an updated one to fit the new requirements. Talk to your lawyer, or utilize an online resource like TermsFeed, to get a new, customized one written for you. Include a link to it in the footer of your website (or in the footer on any of your lead pages).

2. Update your opt in forms and email forms. No longer can someone just be added to your email list without giving explicate (not implied) consent. This means that on your website, or on your lead page forms, you must clearly inform someone that they will be added to your mailing list if they fill out the form. There are a few ways to do this:

  • Add a checkbox to your form that someone must click on to be added. If they do not check off the box you CAN NOT market to them.
  • Add language, above the submit button, that clearly states that they will be added to your mailing list if they fill out the form. Language like: "Join my mailing list for this free download..." or "By filling out this form, you will be added to the [company name] mailing list. You can opt out at any time by hitting the "unsubscribe" button." qualifies as giving consent.

3. Link to the privacy policy on ANY form that collects data. Put something like: "We may collect, use and process your data according to our privacy policy." at the bottom.

4. Get consent from your current email list. Unfortunately, even if someone is already on your list, the new law requires you to get their consent to stay on the list (bummer, I know). How to go about this can depend on how many, if any, European's you currently have your list.

  • If you're pretty sure you do not have any European email addresses on your list, you should be pretty safe to send a simple email outlining your new privacy policy and how people can opt out if they wish. This is the option I chose, so feel free to copy the language from my email (no judgement here!) if this is the route you choose as well. 
  • If you know you have a ton of EU addresses on your list, you may want to take the extra step and ask for new consent. Send an email specifically requesting people to opt in or out of your list. Here is a great example.

5. Clean out your current list. According to GDPR, you can not store email addresses from those that have opted out or unsubscribed from your list. Take some time to clean out those unsubscribed or bounced emails that are just sitting there not being used. Another good practice is to clean out addresses that haven't interacted with any of your emails after a certain set amount of time (I usually do six months). These are people who may have signed up for your list at some point, but haven't opened or clicked on ANY of your emails in the past 6 months. While you may see your list get cut down, these are emails that are worthless to you anyways, and are actually just reducing your open rates (which can affect email delivery).

While we are not lawyers, and will always advise you contact one for advice or for any questions, staying GDPR compliant is something that you can get yourself and your business on board with, whether or not you explicitly do business in the EU. Better safe than sorry!

Want more information and trainings on all things growing your business online? Check out The Digital Marketing Hub where you can get access to full Masterclasses, Guest Expert Trainings and answers to your digital marketing questions!

How to Stick to the Commitment of Content Marketing

I recently saw a quote that spoke to my soul (ok, maybe that's a little dramatic but I really liked it). "Content marketing is a long term relationship. It's not a one night stand." - Unknown

This is something I preach to all of my clients. You can't have a successful content marketing strategy if you don't stay consistent. You can't move up in Google search if you refuse to blog. You can't authentically connect with your target through ads alone.

But I totally get it. Creating authentic, real content on a consistent basis is REALLY hard. It takes time, and it takes energy, that a lot of small business owners don't feel like they have. So, how can you stick to a successful content marketing strategy, when you don't feel like doing it?

1. Schedule time in advance. This one seems simple but it's the one thing that I've found makes the biggest difference for most of my clients. Before the start of each week, mark off an hour in your calendar that you are going to devote to creating content. Trying to squeeze it in between other activities, greatly reduces the chances of you actually doing it. Here's the deal though, you HAVE to treat this time like a meeting or other event you can't blow off. Do not schedule anything over it, or push it aside. When looking to put something else in your calendar, know that time is truly booked.

2. Work in a format that you enjoy(ish). Do you absolutely, positively HATE writing? No matter how much you try to force yourself to blog, the words just do NOT come out? Then stop it! Shift your focus to a format that feels more comfortable for you. Think about doing a weekly video blog, or Facebook Live that you can host on your site after you do it. Like to talk, but don't want to be in front of a camera? Look into starting a weekly podcast. While any of these may still be a chore to you, picking the one you like the most (or hate the least) makes it a little bit easier.

3. Find someone to do it for you. If you still just can't stick to a consistent blogging and social media schedule, look into finding someone to do it for you. Yes, it's that important that it's worth investing in. Find a freelancer or consultant (I happen to know a good one ;) ...) that can get you back on track. Don't have any budget for it? Scout out some local colleges for marketing or writing interns. At the end of the day, try to open up some space to finding outside sources to help you in this area of your business. Creating authentic content is one of the best ways to move up in Google search, cut through the noise, connect with your audience, and convert them into paying customers.

PSA! The "Scary" SEO Thing You've Probably Been Avoiding

Ahhh.... Metadata. (Wait! Don't go! Hear me out!) That 8 letter word that causes some of the most confusion, frustration and irritation among business owners when it comes to SEO. Often times, when working with clients, I will bring up working on their "back end data" and they immediately shut down. Either it's something that seems super overwhelming to them, or it's something they've been burned on in the past. Let me explain...

A lot of SEO "companies" know that some of the more technical aspects of SEO can be confusing to business owners. And why wouldn't it be? Your expertise is in running your business, NOT optimizing your website for search. Unfortunately, there are some people who take advantage of that lack of knowledge (or lack of interest in learning), and will either overcharge, or claim their doing "something" to your website that isn't really getting you any results.

So today, I'm breaking down Metadata. Now, don't shut down - it's really not that scary, I PROMISE! So before you invest a ton of money in an SEO company (or a ton of time researching how to do SEO yourself), let's dive into some of the terminology when it comes to "back end SEO" and whether or not you should be wasting your time, money and energy on it.

Meta Titles

Meta Titles, or Title Tags, are the titles you give each of your pages. These title tags are displayed in search as the clickable title in search results, as well as the title that appears up on the tab in a web browser.

 Meta titles - digital marketing, rhode island.

Meta Titles are really important not just for Google to get an idea of what your page is about it, but are used for social sharing (they're what populates automatically when you paste a link in Facebook), and should encourage clicks to your site. Updating your Meta Titles on every one of your website's pages should be a top priority.

Meta Descriptions

Meta Descriptions, like Meta Titles, are full sentence descriptions placed on the backend of each page in your website, that utilize keywords to appeal to search engines, and draw in potential website traffic. Like their Title counterpart, these should also be updated to include important keywords on each and every page.

 Meta Descriptions - Hub Digital Marketing, RI.

Meta Keywords

Ok, here's a good sign if the SEO company you're looking to hire is legit. Meta Keywords used to be Google's jam, and it was the main focus of almost every SEO company's strategy for a long time. However, Google realized that people were just stuffing random keywords into the section, and that it wasn't helping them serve relevant results to people. So a few years ago they completely eliminated any authority behind meta keywords. If you find an SEO company that is still touting them as part of their strategy, you may want to think twice.

Alt Tags

Alt Tags, or Alternative Text Tags, are descriptions put on the back of images, that describe what the image is, or the function of it. It's used mostly by screen readers (for those that are blind or visually impaired), but also hold weight with Google, who use them to tell what the image and it's surrounding text is about. Adding Alt Tags to your images are a great way to add even MORE keywords to your site, plus ensures your site is accessible to those who are visually impaired.

 Alt Text Tags - Hub Digital Marketing

H1-H3 Tags

A lot of people believe that Heading 1, Heading 2, Heading 3 (and so on), tags are strictly used for design purposes, as they often change the style of text. Not true! They are actually great ways to layout your page, and quickly and easily showcase your page content to Google. Make sure you have descriptive H1 titles, and try to include H2 tags throughout the page to break up walls of text, and give people (and Google) an idea of what each section is about.

 Heading 1 Tags - Hub Digital Marketing

See!? It's not that scary. It's all about just knowing the terms and what your focus should be when it comes to optimizing the backend of your website. Whether you end up doing it yourself, or hiring a company to manage it for you, we always believe that knowledge is power!

Ms. Digital Diva: How to Take Advantage of Live Streaming for Your Small Business

Today, Hub Digital is super excited to have Ms. Digital Diva (aka Sara), a tech and digital blogger, join the blog and breaking down live streaming. Check out some of her great advice on how you can successfully utilize live streaming to promote your business, and then head on over to her blog, Ms. Digital Diva, for even more great information!

There’s a charming women’s clothing boutique a few blocks from my home that’s become a huge hit since moving into the neighborhood, and one thing that’s helped their business bloom is the owner’s social media expertise. On top of the basic social media presence, she also makes great use of Facebook’s live stream feature. On more than one occasion, I myself have gone into her store and picked something up after seeing it in one of her live videos.

If you’re intimidated by live streaming, don’t be! It’s not complicated, and with a little bit of practice you’ll have the hang of it in no time. Below you’ll find a few tips to help you get started.

Choose a Platform

Before doing anything else, you’ll have to choose the platform from which you’re going to live stream. The best platforms that don’t require an additional app to do this are Facebook, Instagram, and YouTube. Facebook and YouTube can be accessed from mobile and desktop, but Instagram can only be viewed on mobile devices. Live streams on Facebook and YouTube are converted to regular video and remain on the app after you’re done recording, but Instagram live videos disappear forever afterward. For these reasons, and because you likely already have a Facebook page set up for your business, Facebook Live is probably your best bet. 

Test in Private Mode

Prior to launching your first live video, start with some test videos (you can change your privacy settings on Facebook so only you can view them) to check your lighting and sound and practice setting up your recording device on a stable surface. If you’re planning on filming vertically, make sure the platform you’re recording on won’t format your video with two black bars on either side of the video. If it does, try recording horizontally instead. Don’t feel like you need to make this look like a professional production; your goal should actually be the opposite. You want to appear as authentic and genuine as possible while avoiding glaring errors. 

Before you broadcast, send an invitation to your customers via email, your website, and/or your social media networks, and include a caption on your video describing what you’re doing.

Choose your content!

Now for the most important part: content! There are endless possibilities to the routes you could take with your videos. The boutique I mentioned earlier likes to make live videos as soon as they get new merchandise to show it off, sometimes letting their employees model the clothing, and they also pop on to announce when they’re having a sale. 

You could consider doing something similar if it would transfer well to your company. Otherwise, you could give viewers a tour of your workplace, make a live tutorial on how to use your products, hold a prize drawing, interview one of your employees, or just allow your customers a peek into the inner workings of your business. Be creative and brainstorm what your customers might like to see. 

Be personable, introduce yourself, answer and ask questions, engage in any conversation happening in the comments, and include a call to action before ending the broadcast. You want to shoot for at least 10 minutes, but try not to go any longer than about an hour. 

Once you’ve stopped recording, analyze your results. If you find them to be unsatisfactory, try broadcasting on a different day or at a different time or adjusting other factors like video length or including other people on camera with you. 

Live streaming is a great free way to connect with your customers and personify your business. Don’t let it go to waste!

Are All Those "Free" Trainings Really Worth It?

If you own a business and are on Facebook, or Instagram, or just online in general, you've probably seen them. The ads that claim you can: "Make $10K in 30 days from Facebook ads", "Get 10x more traffic in a Week from Pinterest", or "Use My Secret Technique to Get 10K Instagram Follows Now"! And they all boast that you can get these things simply by joining their FREE, 1 Hour, Webinar, Masterclass, Training, etc.

These ads sound almost too good to be true, and can be really tempting to business owners and entrepreneurs looking to grow their business online. So, the question becomes, are these "free" trainings really worth it?

Short answer: Yes! They can be! Let me explain...

Depending on the source, there can be some AMAZING little tidbits of information that can help you feel inspired to take the next step in your business, help you tweak something that wasn't quite right, or help you get that much closer to mastering a marketing technique you've been trying to learn. However, as with anything, there are good and bad, and in order to truly get the most out of your time (and in some cases $$) spent, there are a few rules you should follow.

1. Know your source. I can't stress this enough. While the training may be free, it doesn't guarantee that it's worth your time (or energy or effort to implement their strategies). Do a little research around the person offering the training and see if they put their money where their mouth is. If they're telling you they can help you be successful on Instagram, make sure they are themselves! There is nothing worse than spending time on strategies that don't work (or even worse, will be detrimental to your business). 

2. Curb your expectations. Those claims they make in those ads (Make $30K in 30 Days!) is more often than not, the exception, NOT the rule. Know that while a lot of the information they give away IS useful to your business, you most likely will NOT get that kind of result. But that's OK! As long as you go into the presentation with realistic expectations about how their strategy can help your business, you won't find yourself disappointed in the end.

3. Know you WILL be sold something at the end. In exchange for giving away tips, EVERY single one of those giving the training will pitch you something at the end of it. Don't get annoyed or frustrated, they have to make money too! In fact, I always suggest hanging around through their sales pitch. More often than not if you do, you'll get extra bonus content for sticking through it (even more free stuff!) and who knows - the class, course, or program their pitching may actually be what you were looking for. Many times you can get great pricing on self study courses or group programs that will help you finally master an area you were struggling with. (But again, make sure you do your research before purchasing anything!)

4. Make sure you follow through. Even though the training may be free, your time is not. If you're going to invest an hour of your time in a course, make sure you follow through! More likely than not, the tips they give you are TOTALLY doable, it just requires your commitment. And if you do decide to invest in the program their selling, you ABSOLUTELY must make sure you complete it. Self-study courses are filled with people who purchased and never completed them. Only buy if you are truly committed to taking the entire course so you don't leave feeling like you wasted your time and money.

Speaking of investing, do you have $9 to invest that you actually want a return on? Check out The Digital Marketing Hub where you can get access to full Masterclasses, Guest Expert Trainings and answers to your digital marketing questions for only $9 per month!

How To Sell Without Being "Salesy"

There's something crazy I've learned in all my years of working with Small Business Owners and Entrepreneurs. And that's that many of them, are afraid to "sell" their products or services. Here's the deal - you are the #1 sales person for your business. You are the prime champion and advocate for how amazing your products or services are. Don't be afraid to share them with the world!

In this video I dive into:

  1. How you can connect with your customers/clients in an authentic way so they won't mind when you do mention how they can take the next steps in your business.
  2. Why it's SO important to always have an "ask" with every piece of value you offer.
  3. When and how long you should run promotions for to your email lists so they don't get overwhelemed.

Oh! And here's a bonus 4th tip for you that I completely forgot to mention in this video, but one lovely Facebook commenter reminded me off (sometimes I get a little nervous with video, I'm working on it!).

4. Always bring products or services to the table in a way that helps you potential customer or client. Talk about the benefits and how it can solve a problem they have, or fill a need they may have. If you truly believe in what you have to offer and how it can help your customers, than this should be the easiest step for you!

Looking for even more digital marketing tips and tricks? Join our exclusive membership program, The Digital Marketing Hub!