Video 7 of 8: Genius Content Marketing Hacks and Blog Ideas

Outside of providing amazing value for our clients/customers, we also should be using our blogs to drive more organic traffic and rank higher in search.

In today's installment in our 8 part Blog Idea videos series, it's all about SEO. I'm giving you my top tips to writing blog posts that move you up in Google Search Results, drive more organic traffic, and create new brand champions.

Not only is this week's topic meant for SEO, but it's also mean to attract new customers to your brand, and ease them into your area of expertise in a way that makes them feel comfortable, understood, and valued.

Check it out below!

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 6 of 8: Genius Content Marketing Hacks and Blog Ideas

Part 6 of our 8 week blog ideas series should be a topic start that should come easily to you (even if writing doesn’t). It’s something you know a TON about (trust me, you do), and have probably told the story of multiple times, over and over already.

What’s the topic? You!

That’s right, this week it’s all about you, and it’s the perfect topic as 2018 wraps up and we look to the new year. Check out the video below to get my take on how to tell your story, and why talking about yourself can be so important.

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 5 of 8: Genius Content Marketing Hacks and Blog Ideas

This week it's all about how to get content out without having to write it yourself - because sometimes you're just too busy, too tired, or just simply don't have anything you want to write about yourself.

We’ve all been there - in fact, many of us feel like we live in this place. Staying consistent with writing and sharing great content is HARD. It’s why so many business owners and entrepreneurs go weeks (and months, and even years) between posting content on their site.

It's all good! There is NO judgement here about that (because I’m guilty of it myself). Just know that you can share valuable content with your audience, get great SEO keywords on your site AND not spend hours trying to think of something to write about. Check it out below!

Oh, and if you want another tip for getting maximum blog impact with as little effort as possible, check out the video from Week 3!

Video 4 of 8: Genius Content Marketing Hacks and Blog Ideas

There’s something that all great businesses should do but that we often forget about (I know I am absolutely guilty of this as well).

There’s something that not only will create amazing blog content, but can be used in your email campaigns and social posts as well. It’s something that showcases your business in it’s best light, and helps push potential customers and clients over the edge.

Dying to know what it is? Check out the video below to find out!

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 3 of 8: Genius Content Marketing Hacks and Blog Ideas

We’re back and today in part 3 of our 8 part blogging idea series we've got something to help you get content out when you just don't feel like writing it.

That's right - it's a hack to get maximum impact for minimum effort. Because sometimes you need that in the middle of the week. Check out the video below to learn one of our favorite techniques to getting great content out there when you just don’t feel like it.

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 2 of 8: Genius Content Marketing Hacks and Blog Ideas

Didn’t I promise you I’d be back with more genius blog hacks? That’s right - after a brief distraction (we had some really cool stuff going on!) I’m bringing you Video 2 of our 8 part video series with ideas to get those creative juices flowing.

This weeks idea is one of my favorite ways to get people saving, bookmarking and pinning your blog to refer back to over and over again. Check it out below and get blogging!

P.S. Did we mention today is the last day to get access to even more in-depth classes and trainings at an INSANE clearance price!? Check it out here!

How to Survive the Holiday Season as a Business Owner

If you can believe it, the holiday season is pretty much upon us. Before you know it, you'll be trying to balance your normal workload with holiday parties, present shopping, wrapping, and family in town.

And while it's so tempting to just take a break from all the social posting, and blogging and marketing work (I mean... let's be honest.. you're audience is busy too), where does that leave you in the New Year?

After working so hard all year, taking a break for the next few months leave you scrambling to bring you audience back up in 2019. So, how can we stay productive and focused, yet still manage to make time for all those fun holiday activities?

Check out the October inside The Hub for these answers and more. It's chock full of:

✔️content ideas centered around the season,
✔️inspiration to keep you focused,
✔️and a rock solid plan so you can stay connected and engaged with your audience throughout "the most wonderful time of the year".

All of this is inside The Digital Marketing Hub just waiting for you! If you're not a member of The Hub now's your chance to get 40% off your membership. Just click this link to get instant access to this, and all our previous trainings at an insane sale price! But hurry - this price expires on Tuesday!

How to Show Up When You Just Don't Want To

Hello there! While I know I promised a blog idea series (and don't worry - part 2 IS coming soon) I took a little detour today. Why? Because I just didn't feel like doing the other blog post. Plain and simple! 😂

I figured a lot of other business owners go through something similar from time-to-time. It can be hard just showing up sometimes. So, here's my thoughts on showing up for yourself and your business when you just don't feel like it. Drop me a comment below or on my FB page and tell me your story.

Video 1 of 8: Genius Content Marketing Hacks and Blog Ideas

The hardest part about creating new content and blogs is actually coming up with an idea of what to write about.

Picture it: You’ve set aside some time to write your blog. This week you’re going to actually do it! You open up your lap top, click on Microsoft Office, and that white screen pops up. Now that little curser is sitting there blinking at you, waiting for your brilliant words to come spilling out.

And… nothing is coming out. Now you’re staring at that blank screen with that blinking, mocking cursor. You’re feeling more and more anxious, but nothing is coming to mind. You scan through the inner recesses of your mind but you just can’t think of single, solitary idea. Finally, you slam your computer shut and decide you’ll try again next week.

Ok, maybe that is slightly dramatic, but it’s pretty close… #amiright?

Well, you don’t have to stress any more. For the next 8 weeks I’m brining you some genius (if I do say so myself) hacks to easily brainstorming content ideas. They’re easy, insightful and guaranteed to get your creative juices flowing.

How to Get Authentic Backlinks Outside of Directory Listings

If you’ve heard it once, you’ve heard it a thousand times. Getting links to your website is one of the top ways to increase your SEO and get more organic traffic to your site. However, some of the more “traditional” techniques of doing this include signing up for a bunch of directory listings. For someone concerned about their brand image, this can often make you cringe. Not all of these directories are, shall we say… legitimate… and sometimes can even do more bad than good.

So, how can someone get their content out there in a safer way, to get more backlinks, and actually get in front of people who could become potential clients/customers? In today’s video I’m bringing you one of my favorite ways to do just that! It’s short, sweet and guaranteed to make a difference in your SEO.

School is in Session inside The Hub!

It's Back-to-School here inside The Hub! We're bringing you brand new Masterclasses and Training to kick start your fall marketing plan.
 

Is Q4 your time to shine?


Q4 and Holiday Season isn't just for Christmas Sales (although it's that's your jam, let's go!). It's a big time for many businesses as people are back from vacation, their kids are back in school, and it's time to get stuff done before the Holiday season. In this month's Masterclass I'm bringing you some GENIUS (if I do say so myself), ways to take advantage of the season and bring in some MAJOR Q4 sales.
 

Struggling to connect with your audience?

It could be because you're not reaching the right people. We've got Jessie McGath whose dropping some truth bombs on finding your ideal audience, connecting with them, and shifting your mindset so you can actually grow, and stop spinning your wheels.
 

Confused about all this Google stuff?
 

It's all good - you're not the only one! In the "Ask Hubble" podcast this month we're breaking down the different between Google+ and Google My Business (I know, why so confusing Google!?), as well as talking about how to get in front social media influencers and use them to grow your business online!
 

All of this content (PLUS one more Guest Expert training later this month) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

.S. School is session - time to up your marketing game!

How to Use Google Trends to Shape Your Content Strategy

Google has SO many cool tools. So many FREE tools! So, why are we, as business owners not taking advantage of them?

If I had to guess, I would say it's because many of us either don't know they exist, or don't know how to use them. Well, that's where I come in!

In the past we've gone through Google My Business, Google Search Console and Google Keyword Planner - so today we're diving into Google Trends, a super cool insight into what other people are searching for on Google. It's an awesome way to see what timely things are happening that you can relate back to your business, or what is happening in your vertical that you can shape content around. By focusing on trending keywords and phrases, you can capitalize on all that SEO to drive more traffic to your site.

Check out the video below to get inside view of the tool and how to use it!

How to Ensure Your Blogs Actually Get Written

Ok guys, I'm bringing you some tough love today!

Ok, maybe it's not that tough, but it is something that you may not want to hear. It's all about content marketing (aka blogging). Now, before you start going off on how "blog" is a 4 letter word, listen up.

I get it - blogging is tough.... especially when you don't enjoy writing. But we all know how important content marketing is (and if you don't... then just go back and look at some of my previous videos/posts)

So, today I'm bringing you one of my favorite, easiest tips to help make staying productive easier, and help alleviate that "blank page" anxiety.

Oh, and I've even got a super cool blog brainstorming template for you to download and fill out so you can streamline your ideas so you always have something to write about.

Download my Blog Idea Planner

Want even more tips, tricks and advice? Get curated Masterclasses and Expert Trainings delivered to you each month inside The Digital Marketing Hub!

How to SEO Audit Your Website... for FREE!

We all love analytics and reports. We like to have benchmarks and comparisons to know where we stand. While tracking keywords and website visits in Search Console and Google Analytics are great ways to see what's happening in search, it can be hard to tell how you're website is really doing.

When trying to improve your ranking in search, following best practices like creating keyword rich content, and filling out your meta data are pretty good ways to do it. However, are you doing all this and still struggling to get to page one? There could be other factors on your website that are impacting you. How can you figure out what those factors are?

Enter my favorite, and completely free, tool SEOtimer.com. It's completely free (have I mentioned it's free, yet?), doesn't even require signing up, and gives you a super comprehensive report on what is happening on your website. It even ranks it's suggestions so you know what to tackle first, and what can wait for another day.

Check out the video below to get my walk through of this tool and breakdown of what the reports look like - and then head on over and enter your website to get your own!

Want even more great tips, information and masterclasses? Head on over to The Digital Marketing Hub to get brand new, curated content each month to help you grow your business online.

No Summer! Don't Go Yet!

Summer is rolling to a close (no! not yet!). But we've got some sizzling hot new content for you inside The Hub! (see what I did there?)

Think you've read everything there is about the importance of getting links?

And are still confused? It's all good - we're diving deep into this Off Page SEO technique (among others), and are showing you how to easily get links back to your site. Super clear, super straight forward, super important

Ready to start driving more sales, without having to work much harder?

I mean, who isn't!? We brought in sales funnel expert April Lewis to give us her insider secrets on putting together sales funnels that will help you bring in more email signups and sales for all that content, course work and consulting packages you have just waiting to be bought.

Looking for a new (FREE!) stock photo source?

I've got another guest on the podcast this month, Dara Simons (aka web design genius), who is sharing with us some of her best tips in case you need to DIY your own website. AND she even has some great resources and ideas for cool (aka not LAME) stock photos!

All of this content (PLUS one more Guest Expert training later this month on how to get out of your head and get visible on video) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

Check out The Hub here!

Creating Instagram Worthy Images From Your Phone

Do you have Instagram jealousy?

We've all been there. You're scrolling through your Instagram feed and you come acress that account that always seems to have those gorgeous images. Their images look sharp, clean and attention grabbing. Their profile looks cohesive and they seem to have "it" - that thing that sets them apart from your blurry, dark iPhone shots.

Now, while I'm no photographer, I can point you towards one that has some amazing tips on how to take to better shots (and bonus, the advice does not involve a very expensive camera!). 

But, what I can help you with, is how to better edit those photos after you've taken them. While Instagram filters are the OG (don't get me wrong, I love a good filter), there is actually a better way to do it.

Check out the video below to learn more about my favorite way to create Instagram worthy photos, and get my step-by-step walkthrough of exactly how to do it.

Want even more marketing hacks? Make sure you follow me on Instagram and IGTV! Every Tuesday a new one is posted!

Your A to Z Guide to The Perfect SEO Strategy

Feel like we beat the SEO drum here at The Hub? You're right, we do!

Let's chat about SEO (aka search engine optimization) a little bit. Why are we so fanatical about it? Well, have you been a little frustrated lately by the reach (or lack there of) on Facebook? Have you been seeing some traffic on your website but they haven't been buying anything (because they're not really your ideal audience)? Do you know need to step up your marketing but aren't in a place to spend money doing it?

SEO is the answer to all of these issues. It's the best way, especially in this new digital marketplace, to get through the clutter, stand out in front of your ideal target audience, and reach them in the place that they are *literally* searching for your products or services.

But hey, I get it, SEO can be overwhelming, confusing and frustrating. There is SO much information out there, and a lot of it is so "techy". Are you feeling:

✔️ A little turned off by the entire search engine optimization thing? 
✔️ Avoided it because you're not sure where to start?
✔️ Think you're doing it right but aren't 100% sure?

Enter Sara Graybill of Graybill Creative. Her guest expert training, inside The Digital Marketing Hub, is walking you through an ENTIRE search strategy (that's right, A to Z, start to finish) and doing it in a way that you can actually understand and implement! Shocking, I know!

No more wondering what an SEO strategy entails. Now more trying to figure out if you're doing the right thing. It's all about finally feeling confident, finally get more qualified traffic, and finally making sales without paying out the nose for advertising.

So, if you're a member, head on into The Digital Marketing Hub and check it out! I

f you haven't signed up yet, visit thedigitalhub.club/get-access to learn more and get instant access to this and a whole bunch of other trainings inside!

How to Vertically Record Your Computer Screen For Mobile

With the launch of IGTV, and the increased popularity of Live videos on social media platforms, we are consuming more and more content on our phones and tablets. So, what does this mean for content creators and business owners looking to connect with their audiences? It means we have to shoot things mobile first. Mobile first, most importantly, means shooting in a vertical format. Studies show that a majority of people prefer to watch videos on their phone vertically, because it's how we naturally hold our phone to make calls, text, or browse social media. While that's easy to do on your phone (duh, it's a mobile device). It can be more difficult to do that on your computer.

If you're like me, a lot of times I like to use my computer to record myself (it's much more steady than trying to hold my phone, think and talk all at the same time), or record my computer screen. Often, I talk over slides or an internet browser to better showcase the strategy or technique I'm teaching about. What I've realized though is the horizontal format of our computer screens does not translate well on mobile phones.

So, after a little bit of research I figured out how to successfully rotate my computer screen so I can still screen record what I'm doing in a more professional way, and it is SO much easier to view on a phone. Check out the video below (shot vertically of course), to get my step-by-step instructions on how to do it!

For more quick tips and tricks like this, be sure to follow me on Instagram (@hubdigitalmktg) and check out my IGTV station!

We're celebrating the 4th of July...

.... with brand new content inside The Digital Marketing Hub!

What do we have for you this month?

Ever wondered how your website is REALLY doing?

I've got a step-by-step video all about one of my favorite tools (Google Search Console) that includes how to set it up, explores all the features and tools, and walks you through how to analyze your results. Check out the latest Masterclass this month to get my tips and advice.

Speaking of websites.. frustrated with trying to write that perfect, customer converting copy for it?

Your website should tell your story, showcase your brand, AND convince your potential client/customer to buy. I know, easier said than done right!? Don't worry, I've brought in copywriter Amy Lanci, to give some of her best tips and guidelines for writing THE BEST website copy.

Putting out content but still struggling to get more followers on Instagram?

This month I invited guest expert, Yael Bendahan, And together we're exploring how to keep your instagram growing consistently with REAL potential clients and customers who will REALLY engage with your content (among other things).

All of this content (PLUS one more Guest Expert training later this month on how to get more organic traffic to your website) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

Do You IGTV?

In case you haven't heard, last week Instagram announced it's brand new app, IGTV (short for Instagram Television). What is it? It's a stand alone app (yes you have to download it from the App Store.) that allows users to create long form videos that can range anywhere from 15 seconds to 1 hour. 

That's right! You're not limited to the 15 second snippets inside Instagram Stories, or the 60 seconds on your feed any more! It allows creators to make vertical form videos (think no more having to rotate your phone sideways to watch videos) that tell longer stories, showcase their talents or business, and save those memories to their channel for people to continue going back to (long after your Instagram Story has expired). 

So, how can a business, like yours, utilize IGTV? Let's talk about what you can use it for.

1. Welcome/About Videos - Need some more space to talk about you and your business? In IGTV you can create long form videos that showcase your products/services, walk a potential client or customer through what they can expect if they work with you, or give a full view of what a day in the life is like for your business.

2. Training Videos - Facebook (and particularly Facebook Live) has been notorious for capturing the "training" video market. Now, educators have another platform to give step-by-steps, offer tips and tricks, and give insider advice.

3. Dive deeper into products - Create showcases around physical products and really get a chance to showcase all the in's and out's. Walk potential customers through membership sites or courses, giving them an inside view of what they're about to purchase.

I know it can be daunting to take on ANOTHER social media platform, but look at this one as an extension of what you're already doing. Video, and digital TV, is the way people are continuing to consume more and more information, and jumping on this trend early can put you ahead of the crowd.