Posts tagged entrepreneurship
6 Ways to Grow Your Email List

Now that we know that email marketing is ESSENTIAL to your marketing plan (and if you don’t, go back and read my previous post!). Now comes the dilemma that a lot of business owner’s face. How do I grow my email list so I have people to market to?

Today we’re breaking down some of my favorite techniques to get more engaged email subscribers, and we’re going to do it in a way that is authentic and doesn't feel slimy or salesy.

  1. Encourage current subscribers to share - Adding social share or “email to a friend” buttons can be a super simple way to get more subscribers. Giving your current subscribers an easy way to share content means you can get in front of their networks.

  2. Give away something free - This is probably the most effective way to add subscribers quickly. By offering a coupon code, discount, or even a freebie in exchange for someone’s email, you can bolster your list pretty substantially. If coupons aren’t your style, or aren't getting you the traction you’re looking for, think outside the box. Putting together a cool white page, PDF, or instructional/inspirational video series can be a great way add people to your list who are really interested in hearing from you.

  3. Create bonus content - Just because you’ve been writing a blog (as you should per our June discussion…) it doesn’t mean that you have to give away ALL your content on your website. Create bonus content based off of your blog post and encourage readers to subscribe to get it.

  4. Utilize your social media - Create a cool contest or give-a-way that requires contestants to submit their email address to enter and promote it on social. Especially if you already have a following, it’s a great tool to bring those followers over to your list. While you're at it, utilize your social channels to promote some of that gated content (that we talk about in #3), and drive more traffic to them.

  5. Find a partner - Search around for a complimenting business, blogger or influencer to help promote your brand. You can run a joint promotion, contest or give-a-way that can help increase both of your lists. This is also a great way to increase social media following and just general traffic.

  6. Go old school - If you’re a retail business or have a physical location, set up a notebook or pad and pen on your countertop. It's easy to collect email addresses from online sales, but often times we forget to ask in stores. Have a little set up and encourage who ever is working the register at the time to collect the email addresses of everyone as they check out. If you’re a service based business, you can still apply this strategy by collecting emails at networking events and expos.

If you stay consistent with your list growth strategies you will start to see some serious growth over time. The goal of this is also to see an increase in subscribers who are engaged and excited to hear from you each and every time.

And don’t forget, it’s email marketing month inside The Hub - the online marketing membership program geared towards helping you grow your business online! Get instant access to even more trainings and masterclasses to help you up your email marketing game for only $1!

Our Favorite Business Beach Reads 2019

Summer has FINALLY arrived here on the East Coast and the warm weather makes us excited for the beach and a good book. And while love a good romance novel (hey, don’t judge!), sometimes it helps us feel more productive to combine our lounge time with our learning time, and dive into a good business read while sun tanning.

Below we broke down some of our favorite current reads to help you feel inspired, focused, and productive while hanging by the pool. Want even more great reads? Check out one of our older beach reads lists here.

  1. Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis - A veteran designer boasting large clients like Mercedes, Microsoft and Yahoo, Paul Jarvis breaks down how good things can come in small packages. Solopreneurship is on the rise, as more people strive to make extra income, and technology opens all of us to more freedom. If you’ve ever played around with the idea of starting your own business, or already have and need a little inspiration to keep going, this book blueprints how staying small can mean success.

  2. The 30-Day Money Cleanse: Take control of your finances, manage your spending, and de-stress your money for good by Ashley Feinstein Gerstley - Being in business means money stressors, no doubt. Whether it’s stressing about making money, saving money, or what to spend our money on, we are constantly thinking about money. However, one of the things I’ve learned is that the more you stress about money, the more stressful money becomes. Spend a month this summer giving yourself and your business a money cleanse and reset your money mindset towards the positive.

  3. Purple Cow: Transform Your Business by Being Remarkable by Seth Godin - Seth Godin is one of my favorite marketers because he explains things clearly, and with fun examples like how seeing a purple cow in a farmyard would stop you in your tracks. And as marketers and business owners (because yes, all business owners are marketers) that’s our job - to stop our customers in their tracks. Here’s the rub though, the old ways of marketings aren’t working anymore. Get Godin’s advice on how to move beyond the “3 P’s of Marketing” to the things that are going to help you grow your business today.