Posts tagged digital courses
Stop Writing Lame Blogs

We've all been guilty of it. We've been told that we have to create content for SEO, marketing or advertising purposes so we've forced ourselves to write a blog post. It usually begins by sitting in front of our computers only to be distracted by Pinterest before typing the first sentence. After an hour of browsing kitchen renovations and dream vacations, we finally tear ourselves back to our word document where we painfully, and slowly, type out a few sentences on something related to our business. We've written blogs on topics we either don't really know anything about, or have no real interest in, in an attempt to just get something, ANYTHING, out on the page. We stuff it full of keywords trying to get ranked in Google, hit publish and move on to the next marketing task on our list.

I'm here to tell you, however, that it's time to reevaluate that strategy. Not only is the content lame and uninspired (yes, I called your blog post lame) but it just plain bores you and your audience. You created your company, or picked your job, because it's supposed to be something you love to do. Yet we treat talking about it like a chore. How is anyone supposed to get excited about your product or service if you aren't excited about it yourself?

It's time to start creating content that actually contributes something to the internet. I think I can speak for all of us when I say the universe has had enough of the "Why you should use me to purchase your home" or the "Look how much I know about finance" blog post. We want to know why you are excited to get up and do your job everyday, and how you can help us navigate the world a little easier. 

No matter what service or product a customer is looking for, there are probably a million different companies out there vying for their attention. Your content is what is going to set you apart, label you as the expert in the field, and gain their trust (subsequently gaining their sales).

If you could indulge me, I'd love for you to try something for me. Before writing your next blog post, take a step back and think about the last conversation you had about your business where you got truly excited. What did you talk about? Who did you talk to? How did you say it? Did the other person actually seem interested and ask questions back? Now write about that. Not only will your audience thank you for adding to the conversation out there on the world wide web, but you'll feel good for actually contributing something useful to the world.

Still need more blog ideas? Check out our FREE download: 365 Days of Content Ideas - it’s chock full of blog prompts, social media posts and timely events that you can use to get your creative juices flowing.

How to Take Awesome Videos on Your IPhone

Some times the best tips are the simplest, and that’s what this weeks blog is about.

With the video craze beating down upon us, we’ve all be trying to create video content as quickly, and as often as possible. With most of us shooting these on our iPhones, it’s all about how we can up the quality of these recordings to showcase our message in the most professional light.

In today’s video I’m showing you one of my favorite tools (that I’m a little embarrassed to admit it took me so long to find), and showing you how I use it to make shooting prerecorded, or even live Facebook videos easier.

Taking Advantage of the Audio Craze

Audio is EVERYTHING now-a-days. Yes, video is still massive (and will continue to grow in 2019), but with our increasingly busy lives, we’re constantly searching for a way to do more things all at the same time.

Audio content allows us to consume information or entertainment while on the go, while working, or while wrangling a family who is ready to eat dinner.

So, how can we, as business owners, take advantage of this new interest in the auditory arena? There’s of course podcasts, which are a super fun format, but also really time consuming and require a lot of effort on the part of the host. What I’ve got for you today is a tip all about how you can easily, and cost effectively, translate the written content you’re already creating, in a way for customers to consume audibly.

Video 4 of 8: Genius Content Marketing Hacks and Blog Ideas

There’s something that all great businesses should do but that we often forget about (I know I am absolutely guilty of this as well).

There’s something that not only will create amazing blog content, but can be used in your email campaigns and social posts as well. It’s something that showcases your business in it’s best light, and helps push potential customers and clients over the edge.

Dying to know what it is? Check out the video below to find out!

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 3 of 8: Genius Content Marketing Hacks and Blog Ideas

We’re back and today in part 3 of our 8 part blogging idea series we've got something to help you get content out when you just don't feel like writing it.

That's right - it's a hack to get maximum impact for minimum effort. Because sometimes you need that in the middle of the week. Check out the video below to learn one of our favorite techniques to getting great content out there when you just don’t feel like it.

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Creating Instagram Worthy Images From Your Phone

Do you have Instagram jealousy?

We've all been there. You're scrolling through your Instagram feed and you come acress that account that always seems to have those gorgeous images. Their images look sharp, clean and attention grabbing. Their profile looks cohesive and they seem to have "it" - that thing that sets them apart from your blurry, dark iPhone shots.

Now, while I'm no photographer, I can point you towards one that has some amazing tips on how to take to better shots (and bonus, the advice does not involve a very expensive camera!). 

But, what I can help you with, is how to better edit those photos after you've taken them. While Instagram filters are the OG (don't get me wrong, I love a good filter), there is actually a better way to do it.

Check out the video below to learn more about my favorite way to create Instagram worthy photos, and get my step-by-step walkthrough of exactly how to do it.

Want even more marketing hacks? Make sure you follow me on Instagram and IGTV! Every Tuesday a new one is posted!

We're celebrating the 4th of July...

.... with brand new content inside The Digital Marketing Hub!

What do we have for you this month?

Ever wondered how your website is REALLY doing?

I've got a step-by-step video all about one of my favorite tools (Google Search Console) that includes how to set it up, explores all the features and tools, and walks you through how to analyze your results. Check out the latest Masterclass this month to get my tips and advice.

Speaking of websites.. frustrated with trying to write that perfect, customer converting copy for it?

Your website should tell your story, showcase your brand, AND convince your potential client/customer to buy. I know, easier said than done right!? Don't worry, I've brought in copywriter Amy Lanci, to give some of her best tips and guidelines for writing THE BEST website copy.

Putting out content but still struggling to get more followers on Instagram?

This month I invited guest expert, Yael Bendahan, And together we're exploring how to keep your instagram growing consistently with REAL potential clients and customers who will REALLY engage with your content (among other things).

All of this content (PLUS one more Guest Expert training later this month on how to get more organic traffic to your website) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

Are All Those "Free" Trainings Really Worth It?

If you own a business and are on Facebook, or Instagram, or just online in general, you've probably seen them. The ads that claim you can: "Make $10K in 30 days from Facebook ads", "Get 10x more traffic in a Week from Pinterest", or "Use My Secret Technique to Get 10K Instagram Follows Now"! And they all boast that you can get these things simply by joining their FREE, 1 Hour, Webinar, Masterclass, Training, etc.

These ads sound almost too good to be true, and can be really tempting to business owners and entrepreneurs looking to grow their business online. So, the question becomes, are these "free" trainings really worth it?

Short answer: Yes! They can be! Let me explain...

Depending on the source, there can be some AMAZING little tidbits of information that can help you feel inspired to take the next step in your business, help you tweak something that wasn't quite right, or help you get that much closer to mastering a marketing technique you've been trying to learn. However, as with anything, there are good and bad, and in order to truly get the most out of your time (and in some cases $$) spent, there are a few rules you should follow.

1. Know your source. I can't stress this enough. While the training may be free, it doesn't guarantee that it's worth your time (or energy or effort to implement their strategies). Do a little research around the person offering the training and see if they put their money where their mouth is. If they're telling you they can help you be successful on Instagram, make sure they are themselves! There is nothing worse than spending time on strategies that don't work (or even worse, will be detrimental to your business). 

2. Curb your expectations. Those claims they make in those ads (Make $30K in 30 Days!) is more often than not, the exception, NOT the rule. Know that while a lot of the information they give away IS useful to your business, you most likely will NOT get that kind of result. But that's OK! As long as you go into the presentation with realistic expectations about how their strategy can help your business, you won't find yourself disappointed in the end.

3. Know you WILL be sold something at the end. In exchange for giving away tips, EVERY single one of those giving the training will pitch you something at the end of it. Don't get annoyed or frustrated, they have to make money too! In fact, I always suggest hanging around through their sales pitch. More often than not if you do, you'll get extra bonus content for sticking through it (even more free stuff!) and who knows - the class, course, or program their pitching may actually be what you were looking for. Many times you can get great pricing on self study courses or group programs that will help you finally master an area you were struggling with. (But again, make sure you do your research before purchasing anything!)

4. Make sure you follow through. Even though the training may be free, your time is not. If you're going to invest an hour of your time in a course, make sure you follow through! More likely than not, the tips they give you are TOTALLY doable, it just requires your commitment. And if you do decide to invest in the program their selling, you ABSOLUTELY must make sure you complete it. Self-study courses are filled with people who purchased and never completed them. Only buy if you are truly committed to taking the entire course so you don't leave feeling like you wasted your time and money.

Speaking of investing, do you have $9 to invest that you actually want a return on? Check out The Digital Marketing Hub where you can get access to full Masterclasses, Guest Expert Trainings and answers to your digital marketing questions for only $9 per month!