Posts tagged social media schedule
How to Leverage Social Media Backlinks for SEO

Depending on who you follow, you may hear conflicting opinions on the importance of social media backlinks and how it plays into SEO. Some marketers believe it has no impact, and other’s believe it is imperative to an SEO strategy. So, where do I stand in all of this? I’d say, decidedly in the middle. Let me explain.

Back in 2014 Matt Cutts of Google, came out and said that social signals and activity, like those from Facebook, Twitter and now Instagram, have no impact on Google Search Rankings. They said they will cull them as individual results, but they do not impact the website they are linked to.

Going even further, it’s been confirmed that a link on Facebook is labelled as a “no follow” link, which in SEO terms means that it doesn’t carry any juice. That means that any links you build on your Facebook Business Profile, or in any groups, will have ZERO impact on your off-page SEO rankings.

So, that leaves a lot us wondering, why would we even bother? With Facebook greatly reducing organic reach, why would we push a social strategy that doesn’t even help with SEO? Well, let’s break it down a little.

Referral and Direct Traffic

One of the things social media is great for, is for increasing both your referral or direct traffic. While a link on social profile may not count towards your overall backlink count, the traffic that comes from them does. One of Google’s ranking factors is how much traffic your website receives, with the importance of direct traffic outweigh that of referral (although both are important!).

In addition, Facebook and other social media sites tend to have excellent domain authority, meaning that the traffic coming from them is usually higher quality, another factor in Google rankings. Driving more traffic to your blog posts or general website pages through your social profiles is a great, and efficient way, to increase your rankings.

Outside of placing links in your posts, think about ways you can drive direct traffic through your social profile. Adding a URL to your cover photo or on your profile that a user can copy and paste into their browser can help in this respect.

Where to Place Links

Now that we know that including links in your social media can have an impact on your SEO (even though it’s not the traditional one you think of), let’s break down where you should be placing those links for maximum impact.

  • Social Posts - This one may seem obvious, but every time you post a piece of blog content or refer to your products or services, make sure you post a link for your audience to follow.

  • Your Social Profile - Almost all social media platforms let you add a link to your website under your “profile” or “about” section. Make sure you utilize this real estate by linking back to yours.

  • In Your Groups Description - with the decrease in organic reach for business pages, a lot of business owners have turned to creating Groups where they can interact with their audience. Don’t forget to put your logo inside your groups description for members to find it!

  • Your Page Button - on Facebook in particular, you have an option to add a link under your cover photo with a call to action. Make sure this link goes back to your page with an appealing CTA.

  • Cover Photo - When crafting your cover photo image, think about adding some text and printing your URL on there. Make sure it’s short and easy for a visitor to copy into a browser bar.

The Money Making Social Media Platform You're Missing Out On

What money making social media platform are you most likely missing out on? HINT: It's NOT Facebook!

Local businesses especially, are missing out on one of the most influential, cost effective and money driving platforms out there. What is that platform? Pinterest! Now, before you shut it down, hear me out. In this recent Facebook Live I broke down WHY Pinterest is for you, no matter what your industry is. 

Some Stats About Pinterest:

Pinterest Demographics:

  1. Pinterest has 175 million monthly active users
  2. 2 Million Pinterest users save pins daily
  3. 81% of Pinterest users are Females
  4. Millennials use Pinterest as much as Instagram
  5. Median age of Pinterest user is 40
  6. Half on Pinterest users HHI is $50K or greater
  7. 10% of Pinterest users HHI is $125K or greater

Pinterest Facts:

  1. 87% of Pinners have purchases a product because of Pinterest
  2. 72% of Pinners use Pinterest to decide what to buy offline
  3. 93% of active Pinners said they use Pinterest to plan for purchases
  4. More than 14 million articles are pinned each day
Can My Business Use Instagram?

So, I started writing this post really as a way to convince myself to get on Instagram. Now, don't get me wrong. I LOVE the platform and use it personally and professionally for some of my clients. I know I, and many others, have seen HUGE amounts of traffic driven through Instagram posts. However, I've never created an account specifically for Hub Digital. My reasoning has always been, "What would I post about?". Let's be honest, marketing is not very exciting. It's a challenge just to get people to read my blog or Facebook posts. How am I supposed to come up with exciting, cool images that will get people to follow me related to marketing?

Well after doing a little bit of research, I found that utilizing social media platforms like Instagram IS doable for service based businesses like mine (and I'm sure plenty of you). Below are a list of tips and ideas on how you can rock an Instagram account even if you think you don't naturally have great content for it.

1. Go Behind The Scenes - You may not think your life is super exciting but you'd be surprised how interested people are in what it takes to get your job done. Throughout your day take pictures of the little moments that make your business what it is. Driving a long distance for a client? Take a picture and post about the new area you discovered. Came across a cute dog on a service call? Snap a pic and post about your new little companion for the day.

2. Give Advice, Accompanied with a Fun Picture - People love free advice. If you can combine that with an eye catching image it's ten times better. As an example, if you're a tax professional you could snap a pic of an over-packed closet and remind people that clothes donations are tax deductible. 

3. Be Inspirational - Who doesn't love an inspirational quote? Post something that speaks to you and your brand. Keep it in your brand's colors or fonts to really play up who you are. Relate it back to your business and inspire people to move forward with something.

4. Take Advantage of a Holiday - Check your calendar and make sure to take advantage of any holiday's, big events, sports games, anniversaries, etc. It's always great to stay relevant and on top of current events. If you're running out of ideas - make sure you check out the Days of The Year calendar. It has a bunch of fun, internet holidays that you could take advantage of such as "Be Kind to Lawyers Day" or "Blueberry Pie Day"

5. Post a Testimonial - Don't just tell, but show, how your service can benefit your clients. Screenshot or create a little meme with some of your latest and greatest testimonials. Sprinkle them throughout your instagram feed for instant impressiveness. 

Your 2016 Social Media Resolutions

Now that 2016 is in full swing (well at least by 7 days), it's time to really commit to our New Year's resolutions. For many of us that means getting healthier, getting more sleep or reorganizing our finances. For those of us with businesses, we use the new year as a time to reflect on what was successful in the past year, and what we need to do a little bit better.

Social media marketing tends to be the one thing that slides as we get busier. Managing our day-to-day can become so overwhelming at times, that all those extra things fall by the wayside. Our posts get fewer and far between, and our blogging becomes non-existent. Trust me, I am the ultimate perpetrator of this bad behavior. After blogging and posting all day for my clients, you can pretty much expect that I'd rather be binge watching The Real Housewives than putting stuff out on my own Facebook.

Well friends, just like you, I'm starting 2016 with a new mindset and a new set of resolutions. Check them out below and hopefully they will help you get back on track in the new year.

1. Post a Minimum of 3 Times per Week - Consistency is key with social media. Posting too infrequently won't make an impact, especially with the new rules Facebook has implemented that limit your reach. To make consistent posting easier, set a recurring reminder on your calendar for 3 days per week. Make it first thing in the morning, and don't schedule any meetings or tasks until you've accomplished this. After a few weeks of practice, this will start to become second nature for you.

2. Commit to a Formula - Posting upwards of 3 times per week can seem overwhelming and you may think you may run out of content fast. Coming up with a formula can help you streamline your thoughts and keep you from spending a huge amount of time creating content. Think of it like this - Monday is a timely news article related to your business, Wednesday features your weekly blog post and Friday is something fun and light hearted. By creating a formula like this, you can easily narrow your scope and make your time more efficient.

3. Save everything that may be relevant - I can't tell you how many times I've come across a great article, picture, or quote and thought that one day I would like to post that on my Facebook. Instead of saving it or bookmarking it, I've continued on with my day, completely forgetting about that genius piece of information. Put systems in place to be able to refer back to things you find interesting. Create a bookmark folder, Google Drive or desktop folder to keep things organized and front and center. Not only will you not forget, but you'll have a stockpile of content ready to go when just want to pull out something quickly on a Monday morning. 

4. Talk to your audience - There's a reason it's called "social" media. Simply pushing out information is not enough. Each day, spend some time responding to comments, thanking your loyal customers and answering questions. Go through and "like" posts that relate back to your business, and share other's relevant content on your own timeline. Getting the conversation going will engage your potential clients and get them interacting with your brand, all things that are critical in creating customers.