Posts tagged content creation
Taking Advantage of the Audio Craze

Audio is EVERYTHING now-a-days. Yes, video is still massive (and will continue to grow in 2019), but with our increasingly busy lives, we’re constantly searching for a way to do more things all at the same time.

Audio content allows us to consume information or entertainment while on the go, while working, or while wrangling a family who is ready to eat dinner.

So, how can we, as business owners, take advantage of this new interest in the auditory arena? There’s of course podcasts, which are a super fun format, but also really time consuming and require a lot of effort on the part of the host. What I’ve got for you today is a tip all about how you can easily, and cost effectively, translate the written content you’re already creating, in a way for customers to consume audibly.

Video 8 of 8: Genius Content Marketing Hacks and Blog Ideas

It’s the final installment of our 8 week video blog idea series, and we’re ending it up with something timely to the season.

That’s right, it’s all about playing up the season, time of year, or things that are happening in the world around you. But, how can you relate it back to your business? I’m giving you a few real life examples of how you can take your business and make it relevant to the time of year.

Check the video out below and in case you missed any of our previous blogs make sure you check them out and get your blog game strong for 2019!

Video 1: Using your customers

Video 2: The most bookmark worthy blog posts

Video 3: Getting blogs without having to actually write them

Video 4: What you probably are forgetting to do

Video 5: Utilizing articles and news content

Video 6: The topic you know the most about

Video 7: The best blogs for SEO

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 1 of 8: Genius Content Marketing Hacks and Blog Ideas

The hardest part about creating new content and blogs is actually coming up with an idea of what to write about.

Picture it: You’ve set aside some time to write your blog. This week you’re going to actually do it! You open up your lap top, click on Microsoft Office, and that white screen pops up. Now that little curser is sitting there blinking at you, waiting for your brilliant words to come spilling out.

And… nothing is coming out. Now you’re staring at that blank screen with that blinking, mocking cursor. You’re feeling more and more anxious, but nothing is coming to mind. You scan through the inner recesses of your mind but you just can’t think of single, solitary idea. Finally, you slam your computer shut and decide you’ll try again next week.

Ok, maybe that is slightly dramatic, but it’s pretty close… #amiright?

Well, you don’t have to stress any more. For the next 8 weeks I’m brining you some genius (if I do say so myself) hacks to easily brainstorming content ideas. They’re easy, insightful and guaranteed to get your creative juices flowing.

How to Stick to the Commitment of Content Marketing

I recently saw a quote that spoke to my soul (ok, maybe that's a little dramatic but I really liked it). "Content marketing is a long term relationship. It's not a one night stand." - Unknown

This is something I preach to all of my clients. You can't have a successful content marketing strategy if you don't stay consistent. You can't move up in Google search if you refuse to blog. You can't authentically connect with your target through ads alone.

But I totally get it. Creating authentic, real content on a consistent basis is REALLY hard. It takes time, and it takes energy, that a lot of small business owners don't feel like they have. So, how can you stick to a successful content marketing strategy, when you don't feel like doing it?

1. Schedule time in advance. This one seems simple but it's the one thing that I've found makes the biggest difference for most of my clients. Before the start of each week, mark off an hour in your calendar that you are going to devote to creating content. Trying to squeeze it in between other activities, greatly reduces the chances of you actually doing it. Here's the deal though, you HAVE to treat this time like a meeting or other event you can't blow off. Do not schedule anything over it, or push it aside. When looking to put something else in your calendar, know that time is truly booked.

2. Work in a format that you enjoy(ish). Do you absolutely, positively HATE writing? No matter how much you try to force yourself to blog, the words just do NOT come out? Then stop it! Shift your focus to a format that feels more comfortable for you. Think about doing a weekly video blog, or Facebook Live that you can host on your site after you do it. Like to talk, but don't want to be in front of a camera? Look into starting a weekly podcast. While any of these may still be a chore to you, picking the one you like the most (or hate the least) makes it a little bit easier.

3. Find someone to do it for you. If you still just can't stick to a consistent blogging and social media schedule, look into finding someone to do it for you. Yes, it's that important that it's worth investing in. Find a freelancer or consultant (I happen to know a good one ;) ...) that can get you back on track. Don't have any budget for it? Scout out some local colleges for marketing or writing interns. At the end of the day, try to open up some space to finding outside sources to help you in this area of your business. Creating authentic content is one of the best ways to move up in Google search, cut through the noise, connect with your audience, and convert them into paying customers.