Posts tagged online consultant
"The Hub" August Preview - Selling Without Being Salesy

July is coming to a close and while I don’t want to wish away summer, I am so freaking excited for our August theme inside our marketing membership program, The Hub. This month we’re taking a little departure from our classic marketing advice (don’t worry, it’s not going anywhere) and are diving into something a little more… let’s just say… boundary pushing.

That’s right, we’re going to dive into a topic that makes A LOT of people uncomfortable, yet is necessary in any business - whether your product or service based.

Turning “Selling” into “Serving”

August is all about selling. That’s right, the “s” word that makes most people squirm and conjures up visions of cheesy sales reps and pushy techniques.

Here’s the deal though, if you’re a business owner or entrepreneur, you are a sales person. There’s no getting around it. You’re constantly in a position where you have to sell yourself, your idea, your product (or service), and your business as a whole. If you aren’t doing it (or doing it well), then you’re not going to be in business for long.

It’s the reality of the situation, but that doesn’t mean that you have to jump on board with the cheap tactics or the pushy behavior. Selling doesn’t always have to give you the “icky” feeling inside. Instead, a little mindset shift can change your whole perspective and turn “selling” into “serving”.

August Masterclass

That’s what the Masterclass inside The Hub is all about this month. As a former sales rep for a few different major media companies, I consider myself a little bit of a sales expert. Throughout my time there, and my past 6 years as a business owner, I’ve sold A LOT of different things. But, the only time I’ve actually felt good about what I was selling, was when I truly believed in the product, and when I felt like I was providing more value to my customers than I was getting in return.

We’re diving deep into how you can do just that, and how you can turn the entire sales process into something you truly love.

August Guest Expert

Then we’ve invited in Sales Extraordinaire and August Guest Expert, Liza Altenburg is giving us the nitty gritty into how to close more sales. Liza specializes in coaching solopreneurs and business owners in how to create consistent, sustainable business growth (ummm… one of our favorite things here in The Hub!)

If you’ve struggled with setting up meetings, or getting in front of potential customers, and not actually getting any sales, you’ve got to watch this one. She’s got the top 3 things you’ve got to stop doing to stop sabotaging your sales process. If you truly believe in what you’re offering, then it’s probably not your product that’s failing you, it’s how you’re selling it.

On top of that, she’s got the top 3 things you should be doing if you want to close the sale. Nothing cheesy, tricky or sketchy here (do you really think I would allow that!?). We’re just talking legit ways you can frame your products/services in a better light to get people asking to buy from you.

It’s all inside The Hub this month starting tomorrow! Not a member yet? Now is your chance - Click to join for $1 for the first 7 days. You’ll get instant access to the August content, as well as our amazing archive of previous content, all for that one dollar! And then each month we’ll be bringing you new content and new themes to get your business growing.

5 Ways to Get More People Reading Your Emails

Ahhh… the ultimate question. How can I get more people opening up my emails?

It’s something every business owner or marketer struggles with at some point, and now that we've talked about how to increase your email subscribers, it’s time to talk about engaging them. It’s a constant balancing act between investing time in your email marketing strategy and feeling like it’s not making enough impact.

Well, first thing’s first. Let’s talk benchmarks. As of 2018, the national average open rate for emails across all industries was 24.88%.

So, what does that tell us? Basically it gives us some more realistic view on what we can expect our open rates to be. It gives us a better idea on how to track if what we’re doing it truly working.

So, now the meat and potatoes, how can get more people opening our emails and increase our own open rates.

  1. Start with your list - Having a large list can be REALLY tempting. Seeing those big numbers can give you a great ego boost. Here’s the thing though, if they’re not opening your emails, then they’re just an empty number. And while that number may make you feel good when you look it, it actually could be hurting you in the long run. Continuing to send emails to people who aren’t opening them can actually be a trigger to mail carriers like Google and Yahoo who may end up sending your emails directly to spam. What I like to do is at the end of every quarter scrub my list of anyone who hasn’t interacted with an email of mine in the past 90 days. While it may hurt to see them go, it opens up space for those who actually want to hear from me, and helps ensure that my emails get through to them.

  1. Make sure your email is mobile compatible - With all the cool templates out there it can be tempting to overly design your email campaigns. But here’s the deal, over 60% of emails are opened on mobile phones, and if they aren’t easy to read on a phone, chances are your email is just getting deleted, or even worse, not being delivered at all. Think about streamlining your email format (studies show plain, simple text actually works the best), or check in from time-to-time to see how your emails are showing up on mobile devices.

  1. Time it perfectly - Readers are more likely to open an email within the first hour of delivery. So it’s our job to optimize that delivery day and time to reach as many active readers as possible. Studies show that Tuesday and Friday are your best days to send emails, with Wednesday and Thursday close seconds. Further more, a majority of people open emails up after 12pm (with a peak around 3pm). Of course, all of this should be specified to your audience so start with these best practices and play around a little to see the best day and time for you specifically.

  1. Change who your email is sent from - this can actually make a HUGE difference! Research shows that changing your “from” name to your personal name, rather than your business name, can increase open rates by as much as 35%! Of course, this has to make sense for you and your business - but it may make a case for showcasing more of “you” in your business. People buy from people.

  1. Up your subject line game - Now this is the big one. Your subject line can completely make or break an email campaign. Here’s some best practices to help you shape an open worthy subject line:

  • Keep it between 6-10 words. Too much longer and it can get cut off

  • Personalize it if you can. Most CRM platforms let you easily add in names to your emails or subject lines. Some studies have shown an increase in open rates by almost 20% just by adding in the reader’s first name.

  • If you’re giving away free content, or linking to a video in your email make sure you mention it in your subject line.

  • Tease their interest. Make readers want to know what’s inside by peaking their interest without giving it all away. Stay a little cryptic, or get them questioning what you're talking about. They’ll open your email to find the answer.

  • Avoid exclamation marks and question marks sometimes. Overuse of them can trigger spam filters and keep your email from getting delivered.

  • Consider an emoji. Some recent studies have shown a small increase in open rates when a sender used an emoji in the subject line. It’s always worth a try - plus they add some color and fun to an inbox.

If you’ve been struggling with your open rates, take a crack at those tips above over the next few weeks, I can guarantee you’re going to start to see an increase!

Ready to see how Hub Digital can help you grow your business online? Click here to schedule a free strategy session with Amy.

Google My Business - The "Other" Social Media Outlet?

With the big news that Google is shutting down Google+ over the next few months, it seems like Businesses are back to using giants Facebook, Instagram, Twitter and Pinterest. While Google+ never really took off in the first place, many businesses are left wondering how (and if) this change will impact their business.

First things first, Google+ and Google My Business are 2 separate entities. Google+ was Google’s answer to the social media craze, thinking it would become a place for individuals to interact within “circles” of friends and colleagues. This is was they are beginning to phase out.

Google My Business, instead, is essentially a free directory listing where Google allows you to post information about your business, pictures and social media updates, as well as receive reviews from other Google users. The benefits of this platform are tremendous and those include:

  • In-depth insights into how many people viewed, clicked on, or called your business from this listing.

  • Easy "click-to-call" capabilities for smart phones. Meaning if someone Googles you on their phone a button will appear where they can call you in one click.

  • Integration with Google maps to easily show where you are located on a map when searching from a desktop, and one click access to directions when searching on a phone or tablet. 

Businesses with a Google My Business account also get several benefits in search. These range from showing up, essentially immediately, on the first page in search (on the right hand side map search section), as well as the added SEO benefits of linking your website directly with a Google property.

Now here comes the confusing part. There are 2 ways you can sign up - as a "Brand" page or as a "Location". A lot of businesses lean towards the "Brand" option as they may service multiple locations or may not be location specific. Here's the problem with just doing a "Brand" page. You don't get all the added benefits that I listed above. You are only going to show up in that Google Search Map section if you sign up as a location and verify it.

Once it's verified and running, it's important to keep you profile up-to-date with the correct information. Check in about once per month and make any changes to your contact info, hours or description as needed.

In addition, Google My Business, offers you the ability to post updates that live on your page for 7 days. These are great places to post events, sales, new content, or anything else you’d like to have Google Searchers see while viewing your profile.

So fear not business friends, while Google+ is leaving us (RIP), there are still some great options to take advantage of when it comes to promoting your business on the search platform.

Changes are coming to Facebook... Again...

It’s almost become a joke among marketers and business owners, what change is Facebook going to announce this year? It seems like the New Year brings a new announcement from the social media giant, who seem to be perpetually rolling out changes that seem mostly geared towards business presence, ad sales, and curating content for its members.

After a troubling 2018 and mass concerns regarding privacy breaches and inauthentic content and accounts, many subscribers and investors were left wondering how Facebook would address these issues in 2019.

In a lengthy essay written by Mark Zuckerberg on Facebook’s website, we’re able to see the new vision of the social platform, and that is overwhelmingly privacy. So, what does that mean for both private members and business owners? Let’s break it down a little bit.

Private Messaging

The first thing to talk about is the overall vision of what this new privacy based platform would like. Many people are guessing that Facebook will start to look more like the popular messaging platform, WhatsApp. This means that your messages will now become encrypted, so that they are only visible to those that are having the conversation, and not even Facebook itself will be able to access the content.

Privacy advocates are applauding the move, while some government agencies are expected to push back, stating this move will drastically increase the spread of harmful content, and hamper Facebook’s ability (and promise) to stop the spread of “fake news” on it’s platform.

Smaller Groups

Outside of it’s change in it’s messaging policy, something that has left a lot of marketers scratching their heads is Zuckerberg’s likening of Facebook becoming less like a town hall broadcasting information, and more like a private living room, with private conversations. This is where things get murky.

While we’re still unsure what this change will look like, it seems to imply that business communications will be limited to private groups and advertising. It’s assumed that ad prices will rise, and targeted groups will become smaller and more engaged. How businesses will be able to target is still up in the air, as privacy concerns and Facebooks new commitments, means less information available to marketers.

Commerce

Another hint from Facebook has been a focus on a commerce platform that allows you to buy and sell or collect payments from family and friends. We’ve seen this become more popular among Facebook Marketplace and private Buy/Sell/Trade groups - although at this time payments are processed through PayPal or private transactions. What will be interesting to see is how businesses will be able to tap into this new revenue stream, or if will be strictly focuses on private sales.

Overall, I don’t think this means the end of Facebook for Business, but I do think it will mean that organic reach will continue to go down. In addition, I think the clever ways businesses have used to get around things (like utilizing groups) will become less effective as privacy goes up. However, I do believe the audience may become even more valuable as they become more targeted and engaged - just be prepared to open up your pocket book to reach them.

Continuing Education for Business Owners and Entrepreneurs

Time tends to go by extremely quickly when you're in the trenches of running your own business. The day-to-day tasks of a small business can be overwhelming and take up most of your day. By the time you have a minute to reflect, a month has gone by and you've done nothing but tread water! The world is changing, marketing is changing, and best practices are changing, and you're left wondering how you can possibly fit more into your day? There's no way you can add anything else, like learning and implementing the newest trends in business while managing your daily to-do list. 

This is where this exploding trend in continuing education can come to the rescue - online classes. Created by both real world professionals and educators, these classes are created for the busy small business owner. They are often presented in smaller modules, or on membership platforms, that are easy to sneak in during the day and can range in topics from current marketing trends, to time management, to how to drive sales. 

The online class is one my favorite things. As a constant consumer of information, I think it's an amazing way to pick the brains of those that are rocking it in the business world. However, there are a lot of classes out there, and it can be difficult to know which ones are worth investing in. It seems like lately, you can’t throw a stone without hitting 5 different “experts” hawking an online course. I have a few tips on what to look for to ensure the class is top quality and will work for your needs:

  • Make sure they've implemented their techniques on their own business. The best way to tell if someone is the real deal is if they don't just teach, but actually do. Make sure they mention using their strategies on themselves, and if they give real world examples of how it was successful.

  • Get an outline of the class before purchasing. Real classes will give you a full, in-depth look of the class BEFORE making you buy it. They should walk you through the modules, clearly explain what you'll learn, and what you'll get which should give you a good idea if it's what you're looking for.

  • Make sure your personalities jive. Not only does the information need to be legit but you need to actually like the person to retain any of it. Check out some of their videos and articles to see if you like how they speak, phrases they use and if you can easily understand the way they present the content.

  • Don't be afraid to ask questions. Those disseminating and selling the information shouldn't be afraid to answer questions you have about their product. Ask them to give you more in-depth information on what's covered in the class, if it's updated as things change, and how long it will take to finish the class. 

If you take a couple minutes to Google different topics you're interested in learning more about, you're bound to find a variety of classes that will fit your needs. To give you a little bit of a head start I'm breaking down my personal favorites that I can guarantee are well worth the investment.

  • FB Framework - Courtney Foster-Donahue. Courtney is definitely a personality so I fully acknowledge that she may not be for everyone! She is super upbeat, super fun and has built and AMAZING business, mostly through Facebook. In this training she’s sharing some of her top tips PLUS she continuously updates it when Facebook rolls out new changes (which is basically every other day). Click on that link to check out a free mini class so you can get to know her and her philosophies better before joining.

  • Digital Course Academy - Amy Porterfield. Amy Porterfield is probably one of the more well known online educations, and there’s a reason - she knows what she’s talking about! This one is an investment, but I personally have taken this one myself and find the information completely worth the 4-figure price tag. It breaks down everything from building you course, to how to use webinars to promote your business, to other ways on how to market it effectively. It's been a tactic that I've found has been an integral tool in promoting my business. This class only opens it doors a few times a year so I suggest signing up for the waitlist to get updated on when it’s available again.

  • Power of Pinning - Melanie Duncan. A great option for those looking to explore Pinterest and learn how this platform can be used to help drive traffic to websites and sell products directly through the platform. It also dives into Pinterest SEO and how you can optimize your pins not just for Pinterest but Google as well. I’ve taken this one as well and it’s a great intro to using Pinterest in a more business sense (not just to save home decor inspiration).

  • Member Site Academy - The Membership Guys - Have you been interested in putting together your owner membership program? As the title suggests, this is a monthly membership program that incorporates pre recorded trainings with monthly Live Q&A’s. This adds a level of accountability and engagement that can really help you stick with the content and apply it.

  • The Digital Marketing Hub - Amy Fields - I couldn’t to write a whole blog about courses and memberships sites and skip my own right?! If you’re looking for monthly tips, masterclass and trainings around how to grow your business online, then this is for you! Each month we bring you new, themed content, all geared towards helping you succeed online. Your marketing plan isn’t just a single technique or strategy, so having a one-stop-shop to driving more traffic and sales online is a massive timesaver for a small business owner.

Ian Manning: How to Stay Healthy & Productive at Work

With the cold weather upon us, we find ourselves spending much more time indoors… sitting. Because of that we’ve brought back one of our favorite blogs which has never been more important than now.

Many of us spend most of our day sitting at our desks. While that may be great for our businesses, it's not necessarily good for the body. While it may not be a marketing tip, today we've brought in Physical Therapist and pain reducing junkie, Ian Manning of Orthocore PT, to give all of us some advice on how to stay healthy, happy, and productive, throughout our work day. And sometimes, this kind of information is just as important!

We all want to be successful in life, and in our jobs. No matter what your measurement of success may be; money, title, Instagram followers, etc…there is one thing that can certainly get in the way of your work goals…PAIN! Pain can distract you when you are working, it can keep you from sleeping, and it can lead to hours of lost time. So how do you make sure you stay pain free, focused at work, and how can you make sure you are moving well and keeping your body healthy? 

Let's start with what you are using to fuel your body. How is your water consumption? Most people who I talk to say,  “yeah, I drink tons of water.” Most people (even those that drink a “ton”) don’t drink enough. A good rule of thumb is to drink half your body weight in ounces of water in a day. Proper hydration keeps you focused throughout the day. Our brain is suspended in fluid. If you are dehydrated you can easily lose focus and make mental mistakes that will affect your job. 

What qualifies as “good movement?” If you can touch your toes (while keeping your knees straight), squat down, go up/down a couple flights of stairs, run a mile, or walk 3, you move fairly well. If any, or all, of those sound like something that would put you in the hospital…it's time to get serious about improving your fitness. Not only will focusing on your strength and flexibility prevent injuries, it will improve your productivity at work. 

So what do you do if you can’t do any, or all, of those things listed above? Let's start with flexibility. Can’t touch your toes? Here is my favorite way to improve your hamstring flexibility. Try doing 10 repetitions of this hamstring exercise, on each leg, once a day. I can guarantee that in a month you will be on your way to touching those little piggies once again!

How about squatting down? Think of how many times you sit and stand in a day. If you can’t do it properly you are just asking for a problem down the road. Let's start with proper form. When you sit down your shoulders should be over the middle of your feet with your trunk upright and your hands out in front of you. Start with performing 10 squats, twice a day, going as low as you can while keeping the proper form. As that gets easier, either add more repetitions or more sets. 

Lastly, let's talk about cardiovascular health. This is one of the easiest things to improve. You just need to commit to making it a part of your day. Simple solutions include going for a walk at lunch. Or, if you have a set of stairs in your house, every time you use them go up/down one more time than you need to. The best thing to do is get a buddy to help keep you accountable. Pick someone who will keep you honest and motivate you when you don’t want to do anything. Once you make it a part of your routine it will be easy. Your brain and your heart will thank you. 

Improving your health and fitness is guaranteed to increase your energy levels, make you more alert, and increase your focus. So put down that 4th cup of coffee, work on your body, and enjoy the new found success that follows!

Ian Manning graduated with his Masters degree in Physical Therapy from Northeastern University in 2004. Ian has always worked with orthopedic based injuries, starting in school with his co-op/clinical rotations then leading into his professional career as a PT. He is constantly working to continue his education through course work and staying current with research. Ian is certified through the Titleist Performance Institute (TPI) to treat golf related injuries and to improve golf performance. Please visit our Golf Performance and Rehabilitation section for more information.

ORTHOCORE PROVIDES RESEARCH BASED PHYSICAL THERAPY FOR ORTHOPEDIC AND SPORTS RELATED INJURIES

At OrthoCore Physical Therapy we will provide you with quality rehabilitation that focuses on your personal goals. We use a mixture of research supported techniques to decrease your pain, increase your strength/flexibility, and restore your functional movement. Our staff strives to educate our patients about their rehabilitation process and help them get back to their target goals and objectives.

Though we are based out of North Kingstown, although we treat patients from the greater Providence area including East Greenwich, South Kingstown, Warwick, Narragansett, Newport, Jamestown, Cranston, Westerly, and other surrounding towns.

How to Take Awesome Videos on Your IPhone

Some times the best tips are the simplest, and that’s what this weeks blog is about.

With the video craze beating down upon us, we’ve all be trying to create video content as quickly, and as often as possible. With most of us shooting these on our iPhones, it’s all about how we can up the quality of these recordings to showcase our message in the most professional light.

In today’s video I’m showing you one of my favorite tools (that I’m a little embarrassed to admit it took me so long to find), and showing you how I use it to make shooting prerecorded, or even live Facebook videos easier.

Taking Advantage of the Audio Craze

Audio is EVERYTHING now-a-days. Yes, video is still massive (and will continue to grow in 2019), but with our increasingly busy lives, we’re constantly searching for a way to do more things all at the same time.

Audio content allows us to consume information or entertainment while on the go, while working, or while wrangling a family who is ready to eat dinner.

So, how can we, as business owners, take advantage of this new interest in the auditory arena? There’s of course podcasts, which are a super fun format, but also really time consuming and require a lot of effort on the part of the host. What I’ve got for you today is a tip all about how you can easily, and cost effectively, translate the written content you’re already creating, in a way for customers to consume audibly.

5 SEO Myths You May Be Wasting Your Time On

There is a TON of misinformation out there about digital marketing in general, and SEO in particular. Because Search Engine Optimization is something that a lot of people don't understand (or choose not), are overwhelmed by, or can't keep up with, it's often something that is easily misrepresented by "experts".

People also tend to get into habits with how they manage their SEO, and don’t update their techniques as things change. You’d be surprised how many people are still practicing SEO techniques that have been ineffective for years.

Don't worry, today Hub Digital has your back. We're breaking down the 5 biggest SEO myths that are still floating around in cyber space and are giving you permission to STOP waisting your time on them!

1. WWW vs non-WWW is important.
Every website owner has the decision to make their website URL “www” or to completely lose the “www”all together. While there are some technical differences in the 2, Google has officially stated that there are NO SEO benefits of one over the other. The important thing to remember is that once you choose which one you want, stay consistent with that version. You can choose your preference in Google Search Console. What IS important is having a secure site version (https) available and prevalent over your traditional non-secure version (http). In 2018 that began to play a huge role in ranking.  Learn more about that here.

2. You have to fill out your Meta Keywords
If you’ve looked at the backend of your site to do your Meta Titles and Meta Descriptions you may have noticed a spot to put in Meta Keywords. These used to be extremely important for SEO and many SEO “experts” still think they hold weight. However, in recent updates Google has announced that because of keyword stuffing (which is when a website is filled with keywords that may or may not relate to the page) that meta keywords now have absolutely NO bearing on Google search rankings. Like I said before, you can fill them out if you want, but since they don’t make a difference, what’s the point? 

3. URL's should be keyword rich
There is still debate among many SEO experts about having a URL with a lot of keywords in it. Here’s my take - creating long, keyword rich URLs may actually hurt, instead of help your brand. Recent studies have shown that Google is consistently ranking long URLs lower in search. Recent analysis shows that the top 10 results on Google consistently have URLs with less than 37 characters. Also, after analyzing a random selection of 30,000 domains they found that those with a keyword in their URL ranked NO better than those that didn’t.* On top of that, really long URLs can be difficult for people to remember. Moral of the story is, if it makes sense to throw in a keyword go ahead, but keep it short, sweet and easy to remember. *Stats courtesy of Search Metrics

4. 301 redirects aren't SEO friendly
This one can get a little technical and confusing so bear with me a little. When someone types in a URL in the top bar, it takes them to a website. It is up to us to tell the internet what site we want it to take someone to when they type in our URL. There are a few ways to do that. The 2 most popular are Domain Mapping and 301 Redirects. Domain Mapping is when you purchase a URL from an outside outlet (like GoDaddy) and you want it to link fully to your site. Through this process you are changing the DNS and hosting settings so your URL is directly associated with your website. This is telling Google that this is your MAIN URL for your site and the one that should get all the juice. However, sometimes you may want to add an additional URL or change the one that is linking to your site. In order to achieve this you can 301 redirect the extra, or new, URL. A 301 redirect is telling Google that you want this URL to link to your website permanently. While it will still bring traffic to your website, you’ll see that the URL bar will change to your mapped URL once they get to the site. Because 301 redirected URL’s aren’t mapped, and don’t carry as much SEO juice as mapped URLs, many people think they aren’t SEO friendly. However, they actually can be a great thing for your site. If you map multiple URLs to your website they end up all competing with each other in SEO, essentially dropping you in search because not one URL will stand out. This is because your URLs carry SEO weight and can help in search (like if you’ve owned the URL a long time). By 301 redirecting the extra ones, you can still use them to point to your website, but won’t be taking away from your main URL’s SEO juice. Another good use of them is if you decide to change your main URL to a new one. By mapping your new URL and 301 redirecting your old one, you’ll actually transfer about 90 - 95% of the SEO juice of the old one to the new one.

5. You should use Google Authorship
This one’s pretty easy, Google Authorship doesn’t exist anymore, so don’t even bother trying. Google Authorship was an experiment by Google trying to link content you create with your Google+ profile. After multiple attempts it never caught on, and Google shut it down. You may still see listed in some outdated SEO classes or articles. If you do, just ignore it and move on.

Want even more tips, tricks and marketing advice? Check out The Hub!

How to Rank on Google's First Page: An Interview with Neil Patel

Ok, so maybe this isn’t me interviewing Neil Patel… although, can you image how cool that would be!? What I’m sharing with you today is an interview Neil gave where he answered one of probably the most asked/most elusive question, “How can I get my website to rank on the first page of Google”.

In the interview, Neil answers the question from a mortgage professional who pretty quickly was able to move their ranking from in the 80’s to about 11 for a lot of their identified keywords. Using tried and true SEO techniques like content creation, optimized Meta Data, fast load times, linking and mobile optimization has clearly worked in moving his websites rank.

Great! This sounds amazing! So, what’s the problem then? Well, he’s been stuck at 11 for a little while. He knows that ranking on the first page is extremely important to getting more organic traffic, but can’t seem to get there. What is he doing wrong?

Well, Neil is giving his number 1 tip to move you from the 2nd to the first page. And I’m telling you, it may not be the answer you expected.

Ok, I can’t hold it in.. here’s the answer: Patience and Consistency!

YES! That thing we’ve been touting for years. Following the right techniques, doing them often, and not getting frustrated and giving up after a month or 2 is the ONLY way to get yourself to the 1st page, and STAY there.

Don’t believe me? Check out this video from Neil to hear him shed more light on how this whole SEO process works, and how the most successful people make it work for them in the long term.

Check it out here!

How to Get Your Audience to Hear You When They're Not Listening

Sometimes it feels like you’re talking and talking and no one is listening (please tell me that I’m not the only one!). You spend so much time and energy planning amazing video content to use in blogs, on your Facebook profile, and in your advertisements. You record, rerecord. and probably rerecord again, until it’s perfect (or as perfect as it’s going to get). You upload, hit publish and… it feels like you’re talking to a brick wall.

Here’s the deal though. You’re audience isn’t listening to you. And chance are they probably aren’t going to 90% of the time. So how can you get them to hear what you have to say?

This week’s video has the answer to that question, and trust me, it’s WAY easier than you think!

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 8 of 8: Genius Content Marketing Hacks and Blog Ideas

It’s the final installment of our 8 week video blog idea series, and we’re ending it up with something timely to the season.

That’s right, it’s all about playing up the season, time of year, or things that are happening in the world around you. But, how can you relate it back to your business? I’m giving you a few real life examples of how you can take your business and make it relevant to the time of year.

Check the video out below and in case you missed any of our previous blogs make sure you check them out and get your blog game strong for 2019!

Video 1: Using your customers

Video 2: The most bookmark worthy blog posts

Video 3: Getting blogs without having to actually write them

Video 4: What you probably are forgetting to do

Video 5: Utilizing articles and news content

Video 6: The topic you know the most about

Video 7: The best blogs for SEO

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 7 of 8: Genius Content Marketing Hacks and Blog Ideas

Outside of providing amazing value for our clients/customers, we also should be using our blogs to drive more organic traffic and rank higher in search.

In today's installment in our 8 part Blog Idea videos series, it's all about SEO. I'm giving you my top tips to writing blog posts that move you up in Google Search Results, drive more organic traffic, and create new brand champions.

Not only is this week's topic meant for SEO, but it's also mean to attract new customers to your brand, and ease them into your area of expertise in a way that makes them feel comfortable, understood, and valued.

Check it out below!

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 6 of 8: Genius Content Marketing Hacks and Blog Ideas

Part 6 of our 8 week blog ideas series should be a topic start that should come easily to you (even if writing doesn’t). It’s something you know a TON about (trust me, you do), and have probably told the story of multiple times, over and over already.

What’s the topic? You!

That’s right, this week it’s all about you, and it’s the perfect topic as 2018 wraps up and we look to the new year. Check out the video below to get my take on how to tell your story, and why talking about yourself can be so important.

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 2 of 8: Genius Content Marketing Hacks and Blog Ideas

Didn’t I promise you I’d be back with more genius blog hacks? That’s right - after a brief distraction (we had some really cool stuff going on!) I’m bringing you Video 2 of our 8 part video series with ideas to get those creative juices flowing.

This weeks idea is one of my favorite ways to get people saving, bookmarking and pinning your blog to refer back to over and over again. Check it out below and get blogging!

P.S. Did we mention today is the last day to get access to even more in-depth classes and trainings at an INSANE clearance price!? Check it out here!

Video 1 of 8: Genius Content Marketing Hacks and Blog Ideas

The hardest part about creating new content and blogs is actually coming up with an idea of what to write about.

Picture it: You’ve set aside some time to write your blog. This week you’re going to actually do it! You open up your lap top, click on Microsoft Office, and that white screen pops up. Now that little curser is sitting there blinking at you, waiting for your brilliant words to come spilling out.

And… nothing is coming out. Now you’re staring at that blank screen with that blinking, mocking cursor. You’re feeling more and more anxious, but nothing is coming to mind. You scan through the inner recesses of your mind but you just can’t think of single, solitary idea. Finally, you slam your computer shut and decide you’ll try again next week.

Ok, maybe that is slightly dramatic, but it’s pretty close… #amiright?

Well, you don’t have to stress any more. For the next 8 weeks I’m brining you some genius (if I do say so myself) hacks to easily brainstorming content ideas. They’re easy, insightful and guaranteed to get your creative juices flowing.

How to Get Authentic Backlinks Outside of Directory Listings

If you’ve heard it once, you’ve heard it a thousand times. Getting links to your website is one of the top ways to increase your SEO and get more organic traffic to your site. However, some of the more “traditional” techniques of doing this include signing up for a bunch of directory listings. For someone concerned about their brand image, this can often make you cringe. Not all of these directories are, shall we say… legitimate… and sometimes can even do more bad than good.

So, how can someone get their content out there in a safer way, to get more backlinks, and actually get in front of people who could become potential clients/customers? In today’s video I’m bringing you one of my favorite ways to do just that! It’s short, sweet and guaranteed to make a difference in your SEO.

School is in Session inside The Hub!

It's Back-to-School here inside The Hub! We're bringing you brand new Masterclasses and Training to kick start your fall marketing plan.
 

Is Q4 your time to shine?


Q4 and Holiday Season isn't just for Christmas Sales (although it's that's your jam, let's go!). It's a big time for many businesses as people are back from vacation, their kids are back in school, and it's time to get stuff done before the Holiday season. In this month's Masterclass I'm bringing you some GENIUS (if I do say so myself), ways to take advantage of the season and bring in some MAJOR Q4 sales.
 

Struggling to connect with your audience?

It could be because you're not reaching the right people. We've got Jessie McGath whose dropping some truth bombs on finding your ideal audience, connecting with them, and shifting your mindset so you can actually grow, and stop spinning your wheels.
 

Confused about all this Google stuff?
 

It's all good - you're not the only one! In the "Ask Hubble" podcast this month we're breaking down the different between Google+ and Google My Business (I know, why so confusing Google!?), as well as talking about how to get in front social media influencers and use them to grow your business online!
 

All of this content (PLUS one more Guest Expert training later this month) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

.S. School is session - time to up your marketing game!

How to Use Google Trends to Shape Your Content Strategy

Google has SO many cool tools. So many FREE tools! So, why are we, as business owners not taking advantage of them?

If I had to guess, I would say it's because many of us either don't know they exist, or don't know how to use them. Well, that's where I come in!

In the past we've gone through Google My Business, Google Search Console and Google Keyword Planner - so today we're diving into Google Trends, a super cool insight into what other people are searching for on Google. It's an awesome way to see what timely things are happening that you can relate back to your business, or what is happening in your vertical that you can shape content around. By focusing on trending keywords and phrases, you can capitalize on all that SEO to drive more traffic to your site.

Check out the video below to get inside view of the tool and how to use it!

How to SEO Audit Your Website... for FREE!

We all love analytics and reports. We like to have benchmarks and comparisons to know where we stand. While tracking keywords and website visits in Search Console and Google Analytics are great ways to see what's happening in search, it can be hard to tell how you're website is really doing.

When trying to improve your ranking in search, following best practices like creating keyword rich content, and filling out your meta data are pretty good ways to do it. However, are you doing all this and still struggling to get to page one? There could be other factors on your website that are impacting you. How can you figure out what those factors are?

Enter my favorite, and completely free, tool SEOtimer.com. It's completely free (have I mentioned it's free, yet?), doesn't even require signing up, and gives you a super comprehensive report on what is happening on your website. It even ranks it's suggestions so you know what to tackle first, and what can wait for another day.

Check out the video below to get my walk through of this tool and breakdown of what the reports look like - and then head on over and enter your website to get your own!

Want even more great tips, information and masterclasses? Head on over to The Digital Marketing Hub to get brand new, curated content each month to help you grow your business online.