Posts tagged rhode sialnd
Ian Manning: How to Stay Healthy & Productive at Work

With the cold weather upon us, we find ourselves spending much more time indoors… sitting. Because of that we’ve brought back one of our favorite blogs which has never been more important than now.

Many of us spend most of our day sitting at our desks. While that may be great for our businesses, it's not necessarily good for the body. While it may not be a marketing tip, today we've brought in Physical Therapist and pain reducing junkie, Ian Manning of Orthocore PT, to give all of us some advice on how to stay healthy, happy, and productive, throughout our work day. And sometimes, this kind of information is just as important!

We all want to be successful in life, and in our jobs. No matter what your measurement of success may be; money, title, Instagram followers, etc…there is one thing that can certainly get in the way of your work goals…PAIN! Pain can distract you when you are working, it can keep you from sleeping, and it can lead to hours of lost time. So how do you make sure you stay pain free, focused at work, and how can you make sure you are moving well and keeping your body healthy? 

Let's start with what you are using to fuel your body. How is your water consumption? Most people who I talk to say,  “yeah, I drink tons of water.” Most people (even those that drink a “ton”) don’t drink enough. A good rule of thumb is to drink half your body weight in ounces of water in a day. Proper hydration keeps you focused throughout the day. Our brain is suspended in fluid. If you are dehydrated you can easily lose focus and make mental mistakes that will affect your job. 

What qualifies as “good movement?” If you can touch your toes (while keeping your knees straight), squat down, go up/down a couple flights of stairs, run a mile, or walk 3, you move fairly well. If any, or all, of those sound like something that would put you in the hospital…it's time to get serious about improving your fitness. Not only will focusing on your strength and flexibility prevent injuries, it will improve your productivity at work. 

So what do you do if you can’t do any, or all, of those things listed above? Let's start with flexibility. Can’t touch your toes? Here is my favorite way to improve your hamstring flexibility. Try doing 10 repetitions of this hamstring exercise, on each leg, once a day. I can guarantee that in a month you will be on your way to touching those little piggies once again!

How about squatting down? Think of how many times you sit and stand in a day. If you can’t do it properly you are just asking for a problem down the road. Let's start with proper form. When you sit down your shoulders should be over the middle of your feet with your trunk upright and your hands out in front of you. Start with performing 10 squats, twice a day, going as low as you can while keeping the proper form. As that gets easier, either add more repetitions or more sets. 

Lastly, let's talk about cardiovascular health. This is one of the easiest things to improve. You just need to commit to making it a part of your day. Simple solutions include going for a walk at lunch. Or, if you have a set of stairs in your house, every time you use them go up/down one more time than you need to. The best thing to do is get a buddy to help keep you accountable. Pick someone who will keep you honest and motivate you when you don’t want to do anything. Once you make it a part of your routine it will be easy. Your brain and your heart will thank you. 

Improving your health and fitness is guaranteed to increase your energy levels, make you more alert, and increase your focus. So put down that 4th cup of coffee, work on your body, and enjoy the new found success that follows!

Ian Manning graduated with his Masters degree in Physical Therapy from Northeastern University in 2004. Ian has always worked with orthopedic based injuries, starting in school with his co-op/clinical rotations then leading into his professional career as a PT. He is constantly working to continue his education through course work and staying current with research. Ian is certified through the Titleist Performance Institute (TPI) to treat golf related injuries and to improve golf performance. Please visit our Golf Performance and Rehabilitation section for more information.

ORTHOCORE PROVIDES RESEARCH BASED PHYSICAL THERAPY FOR ORTHOPEDIC AND SPORTS RELATED INJURIES

At OrthoCore Physical Therapy we will provide you with quality rehabilitation that focuses on your personal goals. We use a mixture of research supported techniques to decrease your pain, increase your strength/flexibility, and restore your functional movement. Our staff strives to educate our patients about their rehabilitation process and help them get back to their target goals and objectives.

Though we are based out of North Kingstown, although we treat patients from the greater Providence area including East Greenwich, South Kingstown, Warwick, Narragansett, Newport, Jamestown, Cranston, Westerly, and other surrounding towns.

No Summer! Don't Go Yet!

Summer is rolling to a close (no! not yet!). But we've got some sizzling hot new content for you inside The Hub! (see what I did there?)

Think you've read everything there is about the importance of getting links?

And are still confused? It's all good - we're diving deep into this Off Page SEO technique (among others), and are showing you how to easily get links back to your site. Super clear, super straight forward, super important

Ready to start driving more sales, without having to work much harder?

I mean, who isn't!? We brought in sales funnel expert April Lewis to give us her insider secrets on putting together sales funnels that will help you bring in more email signups and sales for all that content, course work and consulting packages you have just waiting to be bought.

Looking for a new (FREE!) stock photo source?

I've got another guest on the podcast this month, Dara Simons (aka web design genius), who is sharing with us some of her best tips in case you need to DIY your own website. AND she even has some great resources and ideas for cool (aka not LAME) stock photos!

All of this content (PLUS one more Guest Expert training later this month on how to get out of your head and get visible on video) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

Check out The Hub here!

Keeping Your Marketing Running While Squeezing Out Every Last Drop of Summer
Digital and online marketing tips from Hub Digital, Rhode Island.

Here in New England it took a while for summer to arrive. The cold and the rain hung around for a while, so we’ve spent every sunny day of August soaking up what we could. If you’re anything like us, you’re probably spending the last few weeks of summer trying to squeeze in as many final beach trips, ice cream sundaes, frozen margaritas, and lazy mornings with the kids as possible. 

While we all like to hit the pause button and head out on vacation these last few weeks before school starts, we also all understand that not all of our business can wait for the cooler weather.  Sometimes we’re off having a little too much of a good time, only to return in September to a backlog of emails, a giant To-Do list, and a book of business that could use a little kick in the pants to get going again. And to us, most importantly, a marketing plan that was pretty much ignored all summer long.

So this week, we’ve compiled a few simple tips to help you stay on top and keep your book of business organized and your marketing strategy optimized. Taking some time before heading out on the boat (lucky you!), or off to the zoo for the day, will ensure that your business is still working for you and ready for you to return after soaking up some rays.

1. Take a day to dive a little deeper and evaluate your current direction and growth strategy. While you don’t have to tackle everything on here (yet), it helps just to ask yourself some of these questions. Knowing where you stand will help you begin to formulate a plan, so when you return rested, and tanned, from your vacation you’re ready to address any issues, or dive right into any new projects or plans.

  1. What is working well?
  2. What needs to be tweaked? 
  3. What do your numbers look like up to now?
  4. Have you hit your growth goals?
  5. Where are new clients/business coming from?
  6. Are your current clients/book of business your ideal?
  7. Are you investing enough here, or too much there? 

2. Pick one day a week to schedule out all your content. If you’re usually someone who waits until the ‘day of’ to write that blog or Facebook post (and there’s nothing wrong with that… usually…) try switching it up during this time of year. Getting a few days ahead of the curve will help you ensure new content is constantly being updated in your absence and you won’t feel resentful about having to hit your computer to write a blog (or even worse, forget it all together) while everyone else is out having fun.

3. Commit to (limited) customer service 2x per day. We all know connecting with your potential clients or customers is important and so is answering their questions or getting them to engage on your social platforms. Commit 30 minutes, twice per day, to answering emails, liking/commenting on social posts, joining groups, etc. Do what you can, but make sure when that 30 minutes is up you shut your computer (or crash your Facebook app) and get back to enjoying your vacation!

4. Plan something big for the fall, and give yourself deadlines. There’s nothing worse than seeing time slip by and feeling like you could have done so much more. The fall and 4th quarter is a huge time for many businesses, and we don’t want you to feel like it passed you by. Commit to tackling a new project, marketing strategy, or big launch in the fall and put all the dates in the calendar NOW. 

Always wanted to run a lead generation campaign to really boost your email list? Give yourself deadlines for when you will have your lead magnet ready, your automated email sequence up and running and your Facebook ads live. 

Thinking about doing a big pre-holiday, in-store sale? Mark the dates off on your calendar now and work backwards to plan when your email campaign will start, your creative will be designed and ads will go live. By putting these dates in your calendar, you’ll be able to enjoy your time off while still feeling excited about the months to come. Plus it will give you target dates for when the party must stop (or at least calm down a little) and the productivity must start. 

So, whether you’re taking some well deserved time for R & R or whether you’re still hustling (or hopefully a combination of both), we hope some of these tips might help you get the most out of these dog days of summer, without leaving your business, or your marketing plan, high and dry.

What the heck is influencer marketing anyway?
How to find influencers and brand advocates from Hub Digital Marketing in Rhod eISland.

We’re guessing you’ve heard this term?  How about the term ‘Advocate Marketing’?  They’re similar but totally different!  Brand advocates, customer advocates or, as we like to call them ‘brand champions’, are existing customers or clients who like (or love!) a business and aren’t afraid to use their own time, energy or brand to endorse it.  An Influencer is a bit different as they are people that usually get paid in some way to use their brand (influence) to endorse a business thus increasing the reach (getting in front of eyeballs that they’re not currently in front of) of that business.

Brand advocates are usually easier to find than you might think and utilizing them is a great inexpensive component that should be a part of your marketing strategy.  

A couple of tips on how to identify brand advocates:

  1. Are you following who is tagging your business on social media?  Start paying attention to those notifications and see if any of your customers are saying nice things about you, liking and sharing your posts, etc...  
  2. Ask your sales team to start making a list of customers that seem especially happy with your business…those that are ‘touching’ the customers/clients the most will probably be able to create that list pretty quickly!

A couple of ways you can leverage that love:

  1. Ask why they like you and/or what they like about you.  This is a great way to get a testimonial that you can share in your email campaigns, on social media or in ads and it’s also a great way to find out what you’re doing well (maybe you don’t even know something you’re doing well or maybe this will validate something you want to invest more time, money and energy in).  
  2. Reward them for sharing with coupons, discounts or some kind of VIP treatment and build even stronger relationships with those amazing clients or customers!

Influencers, on the other hand, are usually people or brands with large social followings whether local, national or global, that have built a very loyal audience.  Influencers are usually paid to promote or endorse a brand whether that be with fees, products or some other kind of agreed upon compensation or trade.  Influencer marketing is a great way to reach audiences you’re not currently in front of and when done right it works really well.   It’s not just about finding popular people though as it has to make sense in some way for these ‘influencers’ to be endorsing a brand and keep in mind that finding the right influencers should convert to more followers, shares and hopefully sales.  

An easy tip for finding relevant influencers:

  • What do you do?  Are you a local business selling direct to customers like a Laundromat?  Have you noticed there are some local women out there that seem to have huge social media followings?  One of them might even live in your neighborhood that you see at the bus stop everyday!  She would be an excellent influencer for your Laundromat and chances are that if you reached out to her and offered some kind of service in return (maybe she would love to drop off and pick up blankets or other laundry?)…she’d probably be happy to help you with your marketing!  You can just pause for a minute and think of this scenario on a larger scale if you’re a business with a national or global audience.  B2B business strategies are different, of course, but similar in the way that you should focus on a business (or person) that compliments your business and authenticity is still super important.

What do you do once you find an influencer?  

  • So, you’ve found an influencer and you’ve agreed upon a payment for their shout out but what are they going to say?  This depends on the type of business you have and the influencer’s brand style.  Authentic is ALWAYS best.  Most influencers already have a specific language and style - think about some Instagram feeds and how all the posts flow in a way that really kind of looks similar, maybe it’s the kind of images they use, like beach pictures, or maybe it’s the same color scheme or filter throughout?  These influencers might have no problem pushing out some great endorsements that seem very organic.  For some influencers though, they may be very agreeable to sit down with you to either brainstorm ideas with you and/or take what you craft for them to ensure the messaging they’re pushing out is both consistent with their brand (so their loyal audience won’t think twice about trusting them and hopefully will jump on board to support your brand) and consistent with your integrated messaging and marketing strategy.

Whether you decide to start leveraging the love with your existing brand advocates or you decide to seek out new influencers to help spread the word about your amazing company (or better yet…both)  they are both proven effective tactics and we wish you tons of new growth!