Posts tagged marketing advice
How to Survive the Holiday Season as a Business Owner

If you can believe it, the holiday season is pretty much upon us. Before you know it, you'll be trying to balance your normal workload with holiday parties, present shopping, wrapping, and family in town.

And while it's so tempting to just take a break from all the social posting, and blogging and marketing work (I mean... let's be honest.. you're audience is busy too), where does that leave you in the New Year?

After working so hard all year, taking a break for the next few months leave you scrambling to bring you audience back up in 2019. So, how can we stay productive and focused, yet still manage to make time for all those fun holiday activities?

Check out the October inside The Hub for these answers and more. It's chock full of:

✔️content ideas centered around the season,
✔️inspiration to keep you focused,
✔️and a rock solid plan so you can stay connected and engaged with your audience throughout "the most wonderful time of the year".

All of this is inside The Digital Marketing Hub just waiting for you! If you're not a member of The Hub now's your chance to get 40% off your membership. Just click this link to get instant access to this, and all our previous trainings at an insane sale price! But hurry - this price expires on Tuesday!

Video 1 of 8: Genius Content Marketing Hacks and Blog Ideas

The hardest part about creating new content and blogs is actually coming up with an idea of what to write about.

Picture it: You’ve set aside some time to write your blog. This week you’re going to actually do it! You open up your lap top, click on Microsoft Office, and that white screen pops up. Now that little curser is sitting there blinking at you, waiting for your brilliant words to come spilling out.

And… nothing is coming out. Now you’re staring at that blank screen with that blinking, mocking cursor. You’re feeling more and more anxious, but nothing is coming to mind. You scan through the inner recesses of your mind but you just can’t think of single, solitary idea. Finally, you slam your computer shut and decide you’ll try again next week.

Ok, maybe that is slightly dramatic, but it’s pretty close… #amiright?

Well, you don’t have to stress any more. For the next 8 weeks I’m brining you some genius (if I do say so myself) hacks to easily brainstorming content ideas. They’re easy, insightful and guaranteed to get your creative juices flowing.

How to Ensure Your Blogs Actually Get Written

Ok guys, I'm bringing you some tough love today!

Ok, maybe it's not that tough, but it is something that you may not want to hear. It's all about content marketing (aka blogging). Now, before you start going off on how "blog" is a 4 letter word, listen up.

I get it - blogging is tough.... especially when you don't enjoy writing. But we all know how important content marketing is (and if you don't... then just go back and look at some of my previous videos/posts)

So, today I'm bringing you one of my favorite, easiest tips to help make staying productive easier, and help alleviate that "blank page" anxiety.

Oh, and I've even got a super cool blog brainstorming template for you to download and fill out so you can streamline your ideas so you always have something to write about.

Download my Blog Idea Planner

Want even more tips, tricks and advice? Get curated Masterclasses and Expert Trainings delivered to you each month inside The Digital Marketing Hub!

Your A to Z Guide to The Perfect SEO Strategy

Feel like we beat the SEO drum here at The Hub? You're right, we do!

Let's chat about SEO (aka search engine optimization) a little bit. Why are we so fanatical about it? Well, have you been a little frustrated lately by the reach (or lack there of) on Facebook? Have you been seeing some traffic on your website but they haven't been buying anything (because they're not really your ideal audience)? Do you know need to step up your marketing but aren't in a place to spend money doing it?

SEO is the answer to all of these issues. It's the best way, especially in this new digital marketplace, to get through the clutter, stand out in front of your ideal target audience, and reach them in the place that they are *literally* searching for your products or services.

But hey, I get it, SEO can be overwhelming, confusing and frustrating. There is SO much information out there, and a lot of it is so "techy". Are you feeling:

✔️ A little turned off by the entire search engine optimization thing? 
✔️ Avoided it because you're not sure where to start?
✔️ Think you're doing it right but aren't 100% sure?

Enter Sara Graybill of Graybill Creative. Her guest expert training, inside The Digital Marketing Hub, is walking you through an ENTIRE search strategy (that's right, A to Z, start to finish) and doing it in a way that you can actually understand and implement! Shocking, I know!

No more wondering what an SEO strategy entails. Now more trying to figure out if you're doing the right thing. It's all about finally feeling confident, finally get more qualified traffic, and finally making sales without paying out the nose for advertising.

So, if you're a member, head on into The Digital Marketing Hub and check it out! I

f you haven't signed up yet, visit thedigitalhub.club/get-access to learn more and get instant access to this and a whole bunch of other trainings inside!

Do You IGTV?

In case you haven't heard, last week Instagram announced it's brand new app, IGTV (short for Instagram Television). What is it? It's a stand alone app (yes you have to download it from the App Store.) that allows users to create long form videos that can range anywhere from 15 seconds to 1 hour. 

That's right! You're not limited to the 15 second snippets inside Instagram Stories, or the 60 seconds on your feed any more! It allows creators to make vertical form videos (think no more having to rotate your phone sideways to watch videos) that tell longer stories, showcase their talents or business, and save those memories to their channel for people to continue going back to (long after your Instagram Story has expired). 

So, how can a business, like yours, utilize IGTV? Let's talk about what you can use it for.

1. Welcome/About Videos - Need some more space to talk about you and your business? In IGTV you can create long form videos that showcase your products/services, walk a potential client or customer through what they can expect if they work with you, or give a full view of what a day in the life is like for your business.

2. Training Videos - Facebook (and particularly Facebook Live) has been notorious for capturing the "training" video market. Now, educators have another platform to give step-by-steps, offer tips and tricks, and give insider advice.

3. Dive deeper into products - Create showcases around physical products and really get a chance to showcase all the in's and out's. Walk potential customers through membership sites or courses, giving them an inside view of what they're about to purchase.

I know it can be daunting to take on ANOTHER social media platform, but look at this one as an extension of what you're already doing. Video, and digital TV, is the way people are continuing to consume more and more information, and jumping on this trend early can put you ahead of the crowd.

Are you ready for all this?

Oooohhh I'm SUPER excited about some of the AMAZING content I just launched for June!

What's got me so pumped? Let me break it down for you...

The June Masterclass is all about the #1 way to reach your target market.

With all this  noise around GDPR, it has people wondering. Is email marketing even worth it? Spoiler alert: YES! Check out the latest Masterclass to learn my best practices, favorite email platforms (some are FREE), and best ways to grow your email list with engaged followers

This Month's "Ask Hubble" Podcast is all about some social media hacks.

Hacks you say? That's right, I've got a guest on with me and we're diving into how you can still get around the new Facebook algorithm to get some real organic views (YUP! It's still possible!), AND talk about how you can use Google+ to get some real website traffic.

Oh, and our Guest Expert Training is giving you the exact steps she used to go from $0 to $10K months in less than half a year.

Oh yeah... We've got online growth expert Melodi Maxton spilling some MAJOR secrets on how she organically grew her business WITHOUT a following, social media presence or website. Interested to find out how she did it?  

All of this content (PLUS one more Guest Expert training on how you can make passive revenue WITHOUT creating your own online course or product)  is brand new this month inside The Digital Marketing Hub!

So head on over and get instant access to all of this PLUS some amazing past trainings inside The Hub!

How to Stick to the Commitment of Content Marketing

I recently saw a quote that spoke to my soul (ok, maybe that's a little dramatic but I really liked it). "Content marketing is a long term relationship. It's not a one night stand." - Unknown

This is something I preach to all of my clients. You can't have a successful content marketing strategy if you don't stay consistent. You can't move up in Google search if you refuse to blog. You can't authentically connect with your target through ads alone.

But I totally get it. Creating authentic, real content on a consistent basis is REALLY hard. It takes time, and it takes energy, that a lot of small business owners don't feel like they have. So, how can you stick to a successful content marketing strategy, when you don't feel like doing it?

1. Schedule time in advance. This one seems simple but it's the one thing that I've found makes the biggest difference for most of my clients. Before the start of each week, mark off an hour in your calendar that you are going to devote to creating content. Trying to squeeze it in between other activities, greatly reduces the chances of you actually doing it. Here's the deal though, you HAVE to treat this time like a meeting or other event you can't blow off. Do not schedule anything over it, or push it aside. When looking to put something else in your calendar, know that time is truly booked.

2. Work in a format that you enjoy(ish). Do you absolutely, positively HATE writing? No matter how much you try to force yourself to blog, the words just do NOT come out? Then stop it! Shift your focus to a format that feels more comfortable for you. Think about doing a weekly video blog, or Facebook Live that you can host on your site after you do it. Like to talk, but don't want to be in front of a camera? Look into starting a weekly podcast. While any of these may still be a chore to you, picking the one you like the most (or hate the least) makes it a little bit easier.

3. Find someone to do it for you. If you still just can't stick to a consistent blogging and social media schedule, look into finding someone to do it for you. Yes, it's that important that it's worth investing in. Find a freelancer or consultant (I happen to know a good one ;) ...) that can get you back on track. Don't have any budget for it? Scout out some local colleges for marketing or writing interns. At the end of the day, try to open up some space to finding outside sources to help you in this area of your business. Creating authentic content is one of the best ways to move up in Google search, cut through the noise, connect with your audience, and convert them into paying customers.

How To Sell Without Being "Salesy"

There's something crazy I've learned in all my years of working with Small Business Owners and Entrepreneurs. And that's that many of them, are afraid to "sell" their products or services. Here's the deal - you are the #1 sales person for your business. You are the prime champion and advocate for how amazing your products or services are. Don't be afraid to share them with the world!

In this video I dive into:

  1. How you can connect with your customers/clients in an authentic way so they won't mind when you do mention how they can take the next steps in your business.
  2. Why it's SO important to always have an "ask" with every piece of value you offer.
  3. When and how long you should run promotions for to your email lists so they don't get overwhelemed.

Oh! And here's a bonus 4th tip for you that I completely forgot to mention in this video, but one lovely Facebook commenter reminded me off (sometimes I get a little nervous with video, I'm working on it!).

4. Always bring products or services to the table in a way that helps you potential customer or client. Talk about the benefits and how it can solve a problem they have, or fill a need they may have. If you truly believe in what you have to offer and how it can help your customers, than this should be the easiest step for you!

Looking for even more digital marketing tips and tricks? Join our exclusive membership program, The Digital Marketing Hub! 

UPDATE - The 7 Deadly Sins of Marketing

Since it is #ThrowbackThursday, we're bringing back one of our VERY first blogs we every wrote here at Hub Digital. Back in April of 2014, we wrote about the "7 Deadly Sins of Marketing" and gave some very pointed advice on what you shouldn't be doing when it comes to marketing. Since that way basically a lifetime ago in the digital marketing world, we decided to bring it back today and see if these "7 Deadly Sins" still hold true in today's environment.

2014 advice - 1. Setting your expectations too high - Many businesses and products fail before they even get started. You can't win a marathon by taking one step; it takes leaps and bounds to cross the finish line. Don't expect one ad or post to complete the job. Digital marketing takes creativity, dedication, and patience to build a following.

2018 edit - This one still absolutely holds true today! One of the things we work with our clients on is a reasonable timeline and expectations on how their business can grow online. We've all heard those stories about businesses that went from 0 to 6 figures in 1 month. And while that's great for them, it's important to recognize that these are the exception, not the rule. Marketing yourself online DOES work, but it does take time to see significant results.

2014 advice - 2. Being uninformed about your audience - Know your target audience, tone and message. The best message can be wasted on the wrong audience.  Determine what they will and will not respond to. Throwing darts at a wall may make them stick, but you'll never get the bullseye you're looking for that way!

2018 edit - Were we genius or what!? But in all seriousness, I don't think anyone can argue that it makes sense to just market to everybody all at once. Not only is it cost prohibitive, but it can make it seem like your business doesn't have a good handle on things, and can be a turn off to potential customers.

2014  advice - 3. Trying to use every available outlet for recognition - Though you may have a million ideas running around, sometimes focusing on a few is the key. Out of the large number of possibilities, choose a few that coordinate the best with your product or business. Posts that need more context could be shared on Facebook, for example, rather than Twitter, which has a character limit of 140.

2018 edit - This one is still absolutely true, but I think for different reasons. While restrictions in each outlet have loosened, it's still important to let yourself off the hook when it comes to posting on every outlet, all the time. Think about which ones your customers use the most (hence how point #2 is so important!) and what you enjoy doing. Combine the 2 to create a social strategy that works for you.

2014 advice - 4. Inconsistent timeline of posting - In an age of instant gratification, the audience no longer wants to wait. Posting consistently with updates reminds the audience so they don't forget about you. DO NOT give them a chance to become impatient. This is where choosing a few valuable outlets (#3) comes in handy. Pick ones that you know you can easily update on a consistent basis. 

2018 edit - This is still partially true. You must stay consistent with your social postings, blogging and email blasts, but there really isn't a a set time or day that's better for posting. With mobile becoming the medium of choice to access online, we are able to view content throughout the day, whenever we wish. This means that you can loosen the reins and vary posting times, and still see good reach from them.

2014 advice - 5. Overwhelming your audience - On the flip side, don't suffocate the audience with updates. Posting too much or sending too many emails can feel like spam which leads most to block or ignore future information. Everybody has that one friend that talks your ear off over lunch, and no one likes them. Finding the happy median between lack of posts and constant information is paramount for successful digital marketing. People will also enjoy two thorough and entertaining posts rather than five poor attempts. Rely on quality over quantity.

2018 edit - Hmmmmm.... Maybe? For a while social media sites, like Facebook, were all about quantity. The more you posted, the more you were seen. But now, with the recent algorithm changes, we're headed back into the world of quality over quantity. Facebook is pushing for well thought out, engaging content from businesses, not just random musings. We'll see this continue to evolve as these changes play out over the next few months.

2014 advice - 6. Neglecting mobile users - Many users access social media and sites on their phones, iPad, or tablet. Everyone is on-the-go and wants their entertainment/information to follow suit. Don't starve certain sections of your audience. Make navigating your business convenient with a mobile site that caters to mobile users' needs. 

Quick Tip: Also eliminate unnecessary images and videos to minimize loading times.

2018 edit - This has never been more wrong or more right! First of all, mobile is EVERYTHING now. Almost all your websites, content and efforts online should be focused towards mobile. Mobile searches, social media views and website traffic has officially surpassed desktop. Not optimizing your stuff for mobile is probably the #1 mistake a business can make. So, what's so wrong about this piece of advice? The elimination of images/video! Video has never been more important than it is right now. By not utilizing images and video on your website or in your marketing strategy, you're not only going to take a HUGE hit on SEO, but you're going to alienate a giant portion of your audience that will only watch video content over ready blog content.

2014 advice - 7. Biting off more than you can chew - After all of the other advice, sometimes you just need help. Recognizing that you cannot handle everything is important and there are people ready to assist at a moment's notice. Don't be hesitant to ask for help.

<

2018 edit - DUH! That's what we're here for! ;)