Posts tagged rhode island
6 Ways to Make Your Videos Work For SEO

We've said it multiple times, and we're going to say it again: Video is the king of all content marketing right now. People LOVE video. Customers LOVE video. Social Media LOVES video. But most important, Google LOVES video. So, now that you're convinced that you want to create great engaging video content that your audience will love watching, how can you optimize that amazing video for search? Because, what’s the point of creating this amazing video content if no one is watching? Check out these 5 tips to learn how you can optimize your videos and start driving organic traffic and eyeballs to your content.

1. Start with the content - Researching keywords is something we harp on when it comes to writing blogs, and this is no different when it comes to creating videos. Start brainstorming content ideas around keywords that are popular with your audience. Think about Frequently Asked Questions or things people are searching for within your business vertical. Your videos should answer those questions or explore those topics. Not only will the videos be more popular with your audience, but they will be more likely to show up in more common searches. Keep these keywords handy as you’ll be using them when writing your titles and descriptions.

2. Now get writing - It may sound counterintuitive to talk about writing when it comes to videos, but there should ALWAYS be text associated with your video. Things like the title of your video, a brief description and even the filename matter. Include your keywords in the filename of your video when save it, before uploading it to your chosen platform (more on that later). Then make sure you write titles and video descriptions that include a brief overview of what your video will be addressing, and don't forget the keywords! (Are you sick of me talking about those yet...).

3. Consider captions/transcripts - A lot of times people end up watching videos in situations where sound isn’t appropriate (work, in line, in public, etc.). Uploading captions or a transcript to your video is a great way to not only serve a larger audience, but insert those keywords as well.

4. Choose your hosting platform wisely - First thing's first, ALWAYS add your video to your website. In most cases you may need to upload it to YouTube or Vimeo first, then embed on your website, but that is all dependent on your own individual website builder. Whether you put it in your blog or on some other page, hosting your video on your website is critical. If you've done the SEO work on your website that you should have, (check out this blog to learn more about that topic) your video is only going to benefit. Capitalize on that SEO (in fact, even add to it) by publishing your videos on your website.

5. Make your Video front and center - Embedding your video under a long stream of text is one of the fastest ways to kill its ranking ability. Make your video the star of the page, with just a little bit of keyword rich content to give it some context.

6. Share, share, away. - Ok, so you've published your video on your website, Youtube and Vimeo. Now it’s time to get it there and get those links back to your website. Promoted it on Facebook, LinkedIn, Twitter and Instagram first (or whatever social outlets you happen to enjoy. From there, you can spend some time checking out message boards and groups where your video would add value (don’t be spammy) to increase it’s reach even more.

Do I Really HAVE to Blog? Short Answer: YES!

Ahhh blog. The “4 letter” word that can strike fear in the heart of many business owners. You open up that word document to that big, blank, white page and see that cursor just sitting there, blinking. All of a sudden your mind goes blank, and you have no idea what to write about.

Creating content for your blog or social media sites can be a daunting task. With so many other things you have to do on a daily basis to run your business, posting to a blog can seem like the absolutely last thing on your list. You may even be thinking to yourself, “Why would I bother writing a  blog anyways?”

Here’s the deal, for those of us that aren’t fans of writing (or being in front of a video camera), putting together a blog or vlog (that’s right! You don’t just have to write it!) can seem like a daunting task. But whether you type it up, or film it from your iPhone, a blog can be super valuable for driving more sales to your store. Let’s break it down a little.

  1. It boosts your SEO - When it comes to ranking higher in Google searches, blogging is the #1 way to do it. Part of Google’s algorithm ranks websites based on how much recent content has been posted, and if the keywords in it match someones search. Writing, or creating video blogs, gives you the opportunity to add fresh content all the time, and add tons of keywords to your site. Increasing your SEO means more organic traffic (and more shoppers) headed to your website!

  2. It connects you with your customers - While customers will always love a good sale, sometimes you may not have anything going on. Or maybe you notice your email open rates, or social media engagement, going down because the only time you reach out to them is when you’re pitching them to buy something. A blog is a great way to create content that can connect with your customers, and get them talking about your brand in a unique way. Creating content around top trends, upcoming new product launches, and style ideas can get your audience excited and ready to shop.

  3. It makes you the expert in your industry -  People like to buy from brands that they trust. Creating a blog filled with great tips, advice and information builds that trust with potential customers. Not only are they more likely to buy, but they are more likely to become brand champions, promoting you to their family and friends.

  4. It makes you shareable - Getting in people’s newsfeeds is getting harder and harder these days. And only posting about selling your products isn’t going to cut it anymore. Blogs are a great way to get your name out there and shared among people who may not be in your current network.

But here’s the deal, don’t feel like you have to commit to a single format that you’re super uncomfortable with. Don’t like writing? It’s all good, put together a vlog instead! What’s important is that you’re creating value for your customers. Creating content is one of the most cost effective things you can do to grow your business. Don’t shy away from it, and watch how traffic and engagement grow!

Ian Manning: How to Stay Healthy & Productive at Work

With the cold weather upon us, we find ourselves spending much more time indoors… sitting. Because of that we’ve brought back one of our favorite blogs which has never been more important than now.

Many of us spend most of our day sitting at our desks. While that may be great for our businesses, it's not necessarily good for the body. While it may not be a marketing tip, today we've brought in Physical Therapist and pain reducing junkie, Ian Manning of Orthocore PT, to give all of us some advice on how to stay healthy, happy, and productive, throughout our work day. And sometimes, this kind of information is just as important!

We all want to be successful in life, and in our jobs. No matter what your measurement of success may be; money, title, Instagram followers, etc…there is one thing that can certainly get in the way of your work goals…PAIN! Pain can distract you when you are working, it can keep you from sleeping, and it can lead to hours of lost time. So how do you make sure you stay pain free, focused at work, and how can you make sure you are moving well and keeping your body healthy? 

Let's start with what you are using to fuel your body. How is your water consumption? Most people who I talk to say,  “yeah, I drink tons of water.” Most people (even those that drink a “ton”) don’t drink enough. A good rule of thumb is to drink half your body weight in ounces of water in a day. Proper hydration keeps you focused throughout the day. Our brain is suspended in fluid. If you are dehydrated you can easily lose focus and make mental mistakes that will affect your job. 

What qualifies as “good movement?” If you can touch your toes (while keeping your knees straight), squat down, go up/down a couple flights of stairs, run a mile, or walk 3, you move fairly well. If any, or all, of those sound like something that would put you in the hospital…it's time to get serious about improving your fitness. Not only will focusing on your strength and flexibility prevent injuries, it will improve your productivity at work. 

So what do you do if you can’t do any, or all, of those things listed above? Let's start with flexibility. Can’t touch your toes? Here is my favorite way to improve your hamstring flexibility. Try doing 10 repetitions of this hamstring exercise, on each leg, once a day. I can guarantee that in a month you will be on your way to touching those little piggies once again!

How about squatting down? Think of how many times you sit and stand in a day. If you can’t do it properly you are just asking for a problem down the road. Let's start with proper form. When you sit down your shoulders should be over the middle of your feet with your trunk upright and your hands out in front of you. Start with performing 10 squats, twice a day, going as low as you can while keeping the proper form. As that gets easier, either add more repetitions or more sets. 

Lastly, let's talk about cardiovascular health. This is one of the easiest things to improve. You just need to commit to making it a part of your day. Simple solutions include going for a walk at lunch. Or, if you have a set of stairs in your house, every time you use them go up/down one more time than you need to. The best thing to do is get a buddy to help keep you accountable. Pick someone who will keep you honest and motivate you when you don’t want to do anything. Once you make it a part of your routine it will be easy. Your brain and your heart will thank you. 

Improving your health and fitness is guaranteed to increase your energy levels, make you more alert, and increase your focus. So put down that 4th cup of coffee, work on your body, and enjoy the new found success that follows!

Ian Manning graduated with his Masters degree in Physical Therapy from Northeastern University in 2004. Ian has always worked with orthopedic based injuries, starting in school with his co-op/clinical rotations then leading into his professional career as a PT. He is constantly working to continue his education through course work and staying current with research. Ian is certified through the Titleist Performance Institute (TPI) to treat golf related injuries and to improve golf performance. Please visit our Golf Performance and Rehabilitation section for more information.

ORTHOCORE PROVIDES RESEARCH BASED PHYSICAL THERAPY FOR ORTHOPEDIC AND SPORTS RELATED INJURIES

At OrthoCore Physical Therapy we will provide you with quality rehabilitation that focuses on your personal goals. We use a mixture of research supported techniques to decrease your pain, increase your strength/flexibility, and restore your functional movement. Our staff strives to educate our patients about their rehabilitation process and help them get back to their target goals and objectives.

Though we are based out of North Kingstown, although we treat patients from the greater Providence area including East Greenwich, South Kingstown, Warwick, Narragansett, Newport, Jamestown, Cranston, Westerly, and other surrounding towns.

How to Rank on Google's First Page: An Interview with Neil Patel

Ok, so maybe this isn’t me interviewing Neil Patel… although, can you image how cool that would be!? What I’m sharing with you today is an interview Neil gave where he answered one of probably the most asked/most elusive question, “How can I get my website to rank on the first page of Google”.

In the interview, Neil answers the question from a mortgage professional who pretty quickly was able to move their ranking from in the 80’s to about 11 for a lot of their identified keywords. Using tried and true SEO techniques like content creation, optimized Meta Data, fast load times, linking and mobile optimization has clearly worked in moving his websites rank.

Great! This sounds amazing! So, what’s the problem then? Well, he’s been stuck at 11 for a little while. He knows that ranking on the first page is extremely important to getting more organic traffic, but can’t seem to get there. What is he doing wrong?

Well, Neil is giving his number 1 tip to move you from the 2nd to the first page. And I’m telling you, it may not be the answer you expected.

Ok, I can’t hold it in.. here’s the answer: Patience and Consistency!

YES! That thing we’ve been touting for years. Following the right techniques, doing them often, and not getting frustrated and giving up after a month or 2 is the ONLY way to get yourself to the 1st page, and STAY there.

Don’t believe me? Check out this video from Neil to hear him shed more light on how this whole SEO process works, and how the most successful people make it work for them in the long term.

Check it out here!

Video 8 of 8: Genius Content Marketing Hacks and Blog Ideas

It’s the final installment of our 8 week video blog idea series, and we’re ending it up with something timely to the season.

That’s right, it’s all about playing up the season, time of year, or things that are happening in the world around you. But, how can you relate it back to your business? I’m giving you a few real life examples of how you can take your business and make it relevant to the time of year.

Check the video out below and in case you missed any of our previous blogs make sure you check them out and get your blog game strong for 2019!

Video 1: Using your customers

Video 2: The most bookmark worthy blog posts

Video 3: Getting blogs without having to actually write them

Video 4: What you probably are forgetting to do

Video 5: Utilizing articles and news content

Video 6: The topic you know the most about

Video 7: The best blogs for SEO

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 5 of 8: Genius Content Marketing Hacks and Blog Ideas

This week it's all about how to get content out without having to write it yourself - because sometimes you're just too busy, too tired, or just simply don't have anything you want to write about yourself.

We’ve all been there - in fact, many of us feel like we live in this place. Staying consistent with writing and sharing great content is HARD. It’s why so many business owners and entrepreneurs go weeks (and months, and even years) between posting content on their site.

It's all good! There is NO judgement here about that (because I’m guilty of it myself). Just know that you can share valuable content with your audience, get great SEO keywords on your site AND not spend hours trying to think of something to write about. Check it out below!

Oh, and if you want another tip for getting maximum blog impact with as little effort as possible, check out the video from Week 3!

Video 4 of 8: Genius Content Marketing Hacks and Blog Ideas

There’s something that all great businesses should do but that we often forget about (I know I am absolutely guilty of this as well).

There’s something that not only will create amazing blog content, but can be used in your email campaigns and social posts as well. It’s something that showcases your business in it’s best light, and helps push potential customers and clients over the edge.

Dying to know what it is? Check out the video below to find out!

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

Video 3 of 8: Genius Content Marketing Hacks and Blog Ideas

We’re back and today in part 3 of our 8 part blogging idea series we've got something to help you get content out when you just don't feel like writing it.

That's right - it's a hack to get maximum impact for minimum effort. Because sometimes you need that in the middle of the week. Check out the video below to learn one of our favorite techniques to getting great content out there when you just don’t feel like it.

Get monthly Masterclasses and Expert Trainings each month inside The Digital Marketing Hub. Click here to learn more!

No Summer! Don't Go Yet!

Summer is rolling to a close (no! not yet!). But we've got some sizzling hot new content for you inside The Hub! (see what I did there?)

Think you've read everything there is about the importance of getting links?

And are still confused? It's all good - we're diving deep into this Off Page SEO technique (among others), and are showing you how to easily get links back to your site. Super clear, super straight forward, super important

Ready to start driving more sales, without having to work much harder?

I mean, who isn't!? We brought in sales funnel expert April Lewis to give us her insider secrets on putting together sales funnels that will help you bring in more email signups and sales for all that content, course work and consulting packages you have just waiting to be bought.

Looking for a new (FREE!) stock photo source?

I've got another guest on the podcast this month, Dara Simons (aka web design genius), who is sharing with us some of her best tips in case you need to DIY your own website. AND she even has some great resources and ideas for cool (aka not LAME) stock photos!

All of this content (PLUS one more Guest Expert training later this month on how to get out of your head and get visible on video) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

Check out The Hub here!

Your A to Z Guide to The Perfect SEO Strategy

Feel like we beat the SEO drum here at The Hub? You're right, we do!

Let's chat about SEO (aka search engine optimization) a little bit. Why are we so fanatical about it? Well, have you been a little frustrated lately by the reach (or lack there of) on Facebook? Have you been seeing some traffic on your website but they haven't been buying anything (because they're not really your ideal audience)? Do you know need to step up your marketing but aren't in a place to spend money doing it?

SEO is the answer to all of these issues. It's the best way, especially in this new digital marketplace, to get through the clutter, stand out in front of your ideal target audience, and reach them in the place that they are *literally* searching for your products or services.

But hey, I get it, SEO can be overwhelming, confusing and frustrating. There is SO much information out there, and a lot of it is so "techy". Are you feeling:

✔️ A little turned off by the entire search engine optimization thing? 
✔️ Avoided it because you're not sure where to start?
✔️ Think you're doing it right but aren't 100% sure?

Enter Sara Graybill of Graybill Creative. Her guest expert training, inside The Digital Marketing Hub, is walking you through an ENTIRE search strategy (that's right, A to Z, start to finish) and doing it in a way that you can actually understand and implement! Shocking, I know!

No more wondering what an SEO strategy entails. Now more trying to figure out if you're doing the right thing. It's all about finally feeling confident, finally get more qualified traffic, and finally making sales without paying out the nose for advertising.

So, if you're a member, head on into The Digital Marketing Hub and check it out! I

f you haven't signed up yet, visit thedigitalhub.club/get-access to learn more and get instant access to this and a whole bunch of other trainings inside!

PSA! The "Scary" SEO Thing You've Probably Been Avoiding

Ahhh.... Metadata. (Wait! Don't go! Hear me out!) That 8 letter word that causes some of the most confusion, frustration and irritation among business owners when it comes to SEO. Often times, when working with clients, I will bring up working on their "back end data" and they immediately shut down. Either it's something that seems super overwhelming to them, or it's something they've been burned on in the past. Let me explain...

A lot of SEO "companies" know that some of the more technical aspects of SEO can be confusing to business owners. And why wouldn't it be? Your expertise is in running your business, NOT optimizing your website for search. Unfortunately, there are some people who take advantage of that lack of knowledge (or lack of interest in learning), and will either overcharge, or claim their doing "something" to your website that isn't really getting you any results.

So today, I'm breaking down Metadata. Now, don't shut down - it's really not that scary, I PROMISE! So before you invest a ton of money in an SEO company (or a ton of time researching how to do SEO yourself), let's dive into some of the terminology when it comes to "back end SEO" and whether or not you should be wasting your time, money and energy on it.

Meta Titles

Meta Titles, or Title Tags, are the titles you give each of your pages. These title tags are displayed in search as the clickable title in search results, as well as the title that appears up on the tab in a web browser.

Meta titles - digital marketing, rhode island.

Meta Titles are really important not just for Google to get an idea of what your page is about it, but are used for social sharing (they're what populates automatically when you paste a link in Facebook), and should encourage clicks to your site. Updating your Meta Titles on every one of your website's pages should be a top priority.

Meta Descriptions

Meta Descriptions, like Meta Titles, are full sentence descriptions placed on the backend of each page in your website, that utilize keywords to appeal to search engines, and draw in potential website traffic. Like their Title counterpart, these should also be updated to include important keywords on each and every page.

Meta Descriptions - Hub Digital Marketing, RI.

Meta Keywords

Ok, here's a good sign if the SEO company you're looking to hire is legit. Meta Keywords used to be Google's jam, and it was the main focus of almost every SEO company's strategy for a long time. However, Google realized that people were just stuffing random keywords into the section, and that it wasn't helping them serve relevant results to people. So a few years ago they completely eliminated any authority behind meta keywords. If you find an SEO company that is still touting them as part of their strategy, you may want to think twice.

Alt Tags

Alt Tags, or Alternative Text Tags, are descriptions put on the back of images, that describe what the image is, or the function of it. It's used mostly by screen readers (for those that are blind or visually impaired), but also hold weight with Google, who use them to tell what the image and it's surrounding text is about. Adding Alt Tags to your images are a great way to add even MORE keywords to your site, plus ensures your site is accessible to those who are visually impaired.

Alt Text Tags - Hub Digital Marketing

H1-H3 Tags

A lot of people believe that Heading 1, Heading 2, Heading 3 (and so on), tags are strictly used for design purposes, as they often change the style of text. Not true! They are actually great ways to layout your page, and quickly and easily showcase your page content to Google. Make sure you have descriptive H1 titles, and try to include H2 tags throughout the page to break up walls of text, and give people (and Google) an idea of what each section is about.

Heading 1 Tags - Hub Digital Marketing

See!? It's not that scary. It's all about just knowing the terms and what your focus should be when it comes to optimizing the backend of your website. Whether you end up doing it yourself, or hiring a company to manage it for you, we always believe that knowledge is power!

Ms. Digital Diva: How to Take Advantage of Live Streaming for Your Small Business

Today, Hub Digital is super excited to have Ms. Digital Diva (aka Sara), a tech and digital blogger, join the blog and breaking down live streaming. Check out some of her great advice on how you can successfully utilize live streaming to promote your business, and then head on over to her blog, Ms. Digital Diva, for even more great information!

There’s a charming women’s clothing boutique a few blocks from my home that’s become a huge hit since moving into the neighborhood, and one thing that’s helped their business bloom is the owner’s social media expertise. On top of the basic social media presence, she also makes great use of Facebook’s live stream feature. On more than one occasion, I myself have gone into her store and picked something up after seeing it in one of her live videos.

If you’re intimidated by live streaming, don’t be! It’s not complicated, and with a little bit of practice you’ll have the hang of it in no time. Below you’ll find a few tips to help you get started.

Choose a Platform

Before doing anything else, you’ll have to choose the platform from which you’re going to live stream. The best platforms that don’t require an additional app to do this are Facebook, Instagram, and YouTube. Facebook and YouTube can be accessed from mobile and desktop, but Instagram can only be viewed on mobile devices. Live streams on Facebook and YouTube are converted to regular video and remain on the app after you’re done recording, but Instagram live videos disappear forever afterward. For these reasons, and because you likely already have a Facebook page set up for your business, Facebook Live is probably your best bet. 

Test in Private Mode

Prior to launching your first live video, start with some test videos (you can change your privacy settings on Facebook so only you can view them) to check your lighting and sound and practice setting up your recording device on a stable surface. If you’re planning on filming vertically, make sure the platform you’re recording on won’t format your video with two black bars on either side of the video. If it does, try recording horizontally instead. Don’t feel like you need to make this look like a professional production; your goal should actually be the opposite. You want to appear as authentic and genuine as possible while avoiding glaring errors. 

Before you broadcast, send an invitation to your customers via email, your website, and/or your social media networks, and include a caption on your video describing what you’re doing.

Choose your content!

Now for the most important part: content! There are endless possibilities to the routes you could take with your videos. The boutique I mentioned earlier likes to make live videos as soon as they get new merchandise to show it off, sometimes letting their employees model the clothing, and they also pop on to announce when they’re having a sale. 

You could consider doing something similar if it would transfer well to your company. Otherwise, you could give viewers a tour of your workplace, make a live tutorial on how to use your products, hold a prize drawing, interview one of your employees, or just allow your customers a peek into the inner workings of your business. Be creative and brainstorm what your customers might like to see. 

Be personable, introduce yourself, answer and ask questions, engage in any conversation happening in the comments, and include a call to action before ending the broadcast. You want to shoot for at least 10 minutes, but try not to go any longer than about an hour. 

Once you’ve stopped recording, analyze your results. If you find them to be unsatisfactory, try broadcasting on a different day or at a different time or adjusting other factors like video length or including other people on camera with you. 

Live streaming is a great free way to connect with your customers and personify your business. Don’t let it go to waste!

Elizabeth Stone: Finding work life balance as an entrepreneur or small business owner
Hub Digital and Elizabeth Stone talk life as an entrepreneur or small business owner.
Elizabeth Stone talks about how to find work/live balance as an entrepreneur.

Elizabeth Stone is an entrepreneur and business woman passionate about making a positive impact by pointing her businesses towards social enterprising. She is a Rhode Island native with about ten years of experience working with small businesses and people to help them grow and flourish. She is deeply involved in the Rhode Island community and regularly volunteers her time to nonprofits around the region. This year she won the overall award for the Rhode Island Business Plan competition with BI Medical. She has also started BioSci Labs, an incubator, and coworking space. BioSci Labs helps to develop innovative technologies into commercially recognizable products ready to be brought to market. She has started Pepper's Closet, a social enterprise committed to spreading ocean literacy and cleanup effort through custom crafted apparel. Pepper's Closet donates 10 percent of all profits to conservation and cleanup efforts. 

As an entrepreneur and small business owner I understand just how hard it can be to find a reasonable work-life balance. Between meetings, actually doing work, networking, teaching classes and all the administrative tasks associated with running a business, how can there be time for our family and ourselves. 

First off, to be an entrepreneur, you need to love what you do because it certainly won't be easy. I really put my heart and soul into the projects that I start and if I weren’t passionate about them, I would get burned out really fast. Right now my main projects are BioSci Labs  and Pepper’s Closet. Bringing innovative products to market to improve healthcare and helping to improve the ocean - what’s not to love? As much as I do love my job, finding a work-life balance is paramount. I am a better and more creative worker and a more patient and supportive wife/momma when I can find the right balance. I am far from perfect but here are a few tips and tricks that have helped me balance business and pleasure.

Here are five things that help me:

  1. Time Management - Set attainable goals. In a world were productivity is so often defined as multitasking, sometimes you have to focus on a single task and complete one action item. I like to start out my day with a fast item that I can complete to get myself on a role. As much as I like to answer emails while on conference calls, sometimes its better to shut my phone off, minimize the emails, and get just one thing all the way done.
  2. Scheduling – This goes hand I hand with time management. My Google calendar is my BEST FRIEND! I schedule everything - work outs, play dates, dates with my husband, work meetings, swim lesson, music class, etc. Planning my week ahead allows me to find help on the days I need it whether it’s from my brother, husband, mom or friends. Owning my own business gives me the freedom and flexibility to take my daughter to swim and music class during the day, but in return I am usually working nights after she goes to bed. Like the old saying goes, 'owning your own business means you get to pick which 80 hours a week you work.' 
  3. Communication - Being honest with yourself and others about what you can and can’t do. Do not be afraid to say no or ask for help. It is far better to be honest and say no instead of making commitments you end up shirking… or handing in projects way past the deadline. This one is especially difficult for me because I am always trying to please everyone.
  4. Outsourcing & Delegating - I outsource and delegate as many tasks as I reasonably can, both at home and work. As a small business owner this is sometimes very hard to do. It is important to let go of complete control of doing it yourself and trust others with tasks. I use Sunbasket and Amazon in lieu of grocery store and Target runs (though somehow I still find myself wandering around target). I share household tasks with my husband and daughter. Lately, I’ve been thinking about strapping Swiffer pads to Pepper’s feet while she runs around the house! Go, Pepper, Go!
  5. Self care- There will always be more work to do. It is important to take time for yourself every day, even if its only 30 min a day. My outlet is exercise.  A walk during lunch (leave your phone off), yoga in the morning, a run after work. We all have 30 min a day we can dedicate to ourselves. 

No matter how hard I try and schedule and plan sometimes things don’t go the way I want (especially with a toddler), so my advice to myself and everyone else is LET IT GO and go with the flow.

If you’d like to learn more about our friend and mompreneur, check out some of her other guest blogs: 

The Mompreneur Guide to Globetrotting With a Toddler

The Mompreneur Guide to Eating Healthy on the Go

The Mompreneur Guide to End of Summer Fun and Getting Back to School Ready

Anthony Pensabene: The 5 Minute Hack to Getting More PR For Your Business
Public Relations tips from Anthony Pensabene and Hub Digital, Rhode Island

I’ve gotten clients featured in major publications like Forbes, Inc, and The Wall Street Journal.

Before I tell you an easy way to try and replicate the success, I want you to think about how you felt reading that first sentence. Were you a bit impressed or intrigued to read on because you felt those PR wins qualify me to speak on the topic?

That’s the power of public relations! It’s necessary for every business yet not every owner has the time. Here’s how to find targeted public relations opportunities each business day in just five minutes!

What is HARO?

HARO or Help a Reporter Out is a hub where journalists find information for developing stories. Through queries, reporters seek those who can offer timely, targeted, and qualified information.
It’s a free service and a great way to get quick PR wins for your business.

How Will It Benefit My Business?

Good PR and branding involves you positioning yourself as an expert in your chosen field. But there is a catch in talking about yourself on your website, within company literature, etc -  Of course, you will endorse yourself. Any smart businessperson would!

The benefit of helping a third party or reporter, however, is having them use you as a source of objective information and in effect position you in a certain light -  as an expert in your field. You can’t buy that kind of marketing!

1. Sign-Up and Choose Categories

Once you start filling-in basic information, you’ll be asked what email alerts you want to receive on a regular basis.

Public Relations tips from Anthony Pensebane and Hub Digital, Rhode Island

2. Filter HARO Emails

You can start by choosing categories that seem most aligned with your knowledge and experience, but I suggest signing up for all of them. I do warn, however, you’ll want to filter the emails since you’ll be getting three emails per business day (morning, noon, and evening editions).

 
Public Relations tips from Anthony Pensabene and Hub Digital, Rhode Island
 

3. Comb for Keywords, Outlets, and Journalists

Once you filter HARO emails, it is easier to comb through them for PR opportunities. Search emails for keywords associated to your products, services, or industry; particular journalists who cover your industry; or, media outlets of interest.

For example, perhaps you want to see if any queries were sent from journalists at the Huffington Post. Separately, perhaps you want to know if SaaS was a topic of discussion. (I’m searching emails with a Yahoo Mail account, so your search options may differ if using Gmail, Outlook, etc.)

 
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4. Strike While the Query is Hot

Just as you have limited time for PR, reporters are working against the clock to gather news, write copy, and submit a story. Experts who provide thoughtful and qualified information in a timely fashion can score big.

Be meticulous in reading the query and adhering to specific directions related to your response’s heading, length, and professional endorsements that further qualify you and your information.
 

When crafting a response, get to-the-point and remind the reporter as to why you’re a great source of information (Refer them to case-studies, industry statistics, prior awards you’ve won, etc.)

What you know is more important than who you are in your industry. (You don’t have to own a Fortune 500 company to provide a NY Times or Wall Street Journal reporter with quality information they can publish.)

 
Public Relations tips from Anthony Pensebane and Hub Digital, Rhode Island
 

5. Realize It’s Only Been Five Minutes!

PR never sleeps, and a great PR agent is always seeking opportunity. Now you have a quick way to see if there are potential opportunities for your business. Crafting a reply that separates you from the others takes additional time, and perhaps further suggestion from a public relations service, but now you can devote (at least) five minutes per day toward PR wins!

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Anthony Pensabene suggests business owners in the area seek additional PR insights from a Narragansett public relations service or one that specializes in your particular industry. Don’t dismiss the benefit of quality PR. Some owners have a strong head for business yet struggle to relate to the public. A public relations campaign helps your brand refine its voice and message to the public.

Keeping Your Marketing Running While Squeezing Out Every Last Drop of Summer
Digital and online marketing tips from Hub Digital, Rhode Island.

Here in New England it took a while for summer to arrive. The cold and the rain hung around for a while, so we’ve spent every sunny day of August soaking up what we could. If you’re anything like us, you’re probably spending the last few weeks of summer trying to squeeze in as many final beach trips, ice cream sundaes, frozen margaritas, and lazy mornings with the kids as possible. 

While we all like to hit the pause button and head out on vacation these last few weeks before school starts, we also all understand that not all of our business can wait for the cooler weather.  Sometimes we’re off having a little too much of a good time, only to return in September to a backlog of emails, a giant To-Do list, and a book of business that could use a little kick in the pants to get going again. And to us, most importantly, a marketing plan that was pretty much ignored all summer long.

So this week, we’ve compiled a few simple tips to help you stay on top and keep your book of business organized and your marketing strategy optimized. Taking some time before heading out on the boat (lucky you!), or off to the zoo for the day, will ensure that your business is still working for you and ready for you to return after soaking up some rays.

1. Take a day to dive a little deeper and evaluate your current direction and growth strategy. While you don’t have to tackle everything on here (yet), it helps just to ask yourself some of these questions. Knowing where you stand will help you begin to formulate a plan, so when you return rested, and tanned, from your vacation you’re ready to address any issues, or dive right into any new projects or plans.

  1. What is working well?
  2. What needs to be tweaked? 
  3. What do your numbers look like up to now?
  4. Have you hit your growth goals?
  5. Where are new clients/business coming from?
  6. Are your current clients/book of business your ideal?
  7. Are you investing enough here, or too much there? 

2. Pick one day a week to schedule out all your content. If you’re usually someone who waits until the ‘day of’ to write that blog or Facebook post (and there’s nothing wrong with that… usually…) try switching it up during this time of year. Getting a few days ahead of the curve will help you ensure new content is constantly being updated in your absence and you won’t feel resentful about having to hit your computer to write a blog (or even worse, forget it all together) while everyone else is out having fun.

3. Commit to (limited) customer service 2x per day. We all know connecting with your potential clients or customers is important and so is answering their questions or getting them to engage on your social platforms. Commit 30 minutes, twice per day, to answering emails, liking/commenting on social posts, joining groups, etc. Do what you can, but make sure when that 30 minutes is up you shut your computer (or crash your Facebook app) and get back to enjoying your vacation!

4. Plan something big for the fall, and give yourself deadlines. There’s nothing worse than seeing time slip by and feeling like you could have done so much more. The fall and 4th quarter is a huge time for many businesses, and we don’t want you to feel like it passed you by. Commit to tackling a new project, marketing strategy, or big launch in the fall and put all the dates in the calendar NOW. 

Always wanted to run a lead generation campaign to really boost your email list? Give yourself deadlines for when you will have your lead magnet ready, your automated email sequence up and running and your Facebook ads live. 

Thinking about doing a big pre-holiday, in-store sale? Mark the dates off on your calendar now and work backwards to plan when your email campaign will start, your creative will be designed and ads will go live. By putting these dates in your calendar, you’ll be able to enjoy your time off while still feeling excited about the months to come. Plus it will give you target dates for when the party must stop (or at least calm down a little) and the productivity must start. 

So, whether you’re taking some well deserved time for R & R or whether you’re still hustling (or hopefully a combination of both), we hope some of these tips might help you get the most out of these dog days of summer, without leaving your business, or your marketing plan, high and dry.

How to write blogs for Google AND Your Customers
writing blogs that appeal to potential customers and for SEO from Hub Digital.

We talk A LOT about SEO (Search Engine Optimization) and how to write blogs and content that satisfies the "Google God's" and all their algorithms. But often times, it's easy to get caught up in writing for Google, and forget that there are REAL people on the other end who are actually reading your content. Today we wanted to dive into 5 of the most important things to keep in mind when writing your blogs to ensure that you're appealing to both the automated search bots AND the human beings who have the potential to become your clients or customers.

  1. The Importance of Being Human Even (or Especially) When Writing for SEO!  We can’t stress enough that being human matters.  Always remember that the whole point of all of this is to grow your business.  Right?  So, once you’ve gotten someone to your site you want to keep them engaged by sharing authentic information that will set you apart from your competition and hopefully build relationships (brand advocates) (and clients) that will convert to sales!  Write in an authentic voice that is speaking directly to that target audience and make sure you’re sharing relevant information that they (should) find of interest.  
     
  2. Self Awareness & Keyword Research…  We always work very closely with our clients to identify their UVP (unique value proposition) and/or differentiator in their business vertical.  It is so very important to really understand what you do, why it is special, what you enjoy doing in your business and what your clients or customers like, enjoy, and find special about your business. Sharing information based on this information is key to creating rich content that works for you.  Then doing research around all of this and utilizing these keywords and key phrases through your SEO strategy is super important.  Need help researching keywords? Check out some of our favorite resources: Google Keyword Planner , Moz Keyword Explorer 
     
  3. Hone in on ‘Who’ Your Searcher Is and Write for Them Only!  Do you have a clear picture or, even better a written down description of who your target audience is?  Can you paint a clear picture of them in your mind?  If not, this is a GREAT best practice tip in and of itself.  Once you’ve figured this out you should always be mindful that that is who you are writing for.  The title that they would find interesting, the keywords you’ve identified that they would be searching (which should be in the title and the description, and don’t forget your meta data), content that they will find of interest, and so on.  Get what we’re trying to say here?  

    We know that #TheStruggleIsReal and we hear so many clients, friends and students complain about sitting down to write only to end up staring at a blank screen with their fingers on the keyboard for 30 minutes with nothing to show for it!  Have no fear! Our FREE booklet ‘A Year’s Worth of Blogspiration’ is nothing short of pure gold with an entire year’s worth of idea generators to help you be proactive and get sales!  Go ahead, don’t be afraid, get it now and we promise it will make all of this so much easier!   
     
  4. Use Internal Links (back to your own site, like we just did in the last tip ;)) and External Links (to other reputable sites)!  We often recommend that you write first, then go back through and add these links. It is generally easier to flow freely (once you’ve identified your topic and done your research of course) then go back through to make sure this important tactic is used!  It’s a super important ‘best practice’ in your overall integrated SEO strategy.  
  5. Break Up Walls of Text.  Humans have a continuously shrinking attention span.  Fact. Scientists continue to study and prove this!   So, when you’re writing your blogs make sure to format it in an engaging and ‘pleasing to the eye’ way.  Subtitles, lists, bullet points and images (or video) are great ways to accomplish this.  You don’t have to stress about writing long articles or white papers. Instead focus on creating 400-600 word engaging blogs weekly (or at least twice per month) is optimal.  And when you are using those eye-catching, engaging images just don’t forget to have your ALT tags in place!  

We love educating and empowering our clients, and you, the small business owner – it is just who we are and what drives us.   We hope you find these tips helpful.  And, as always feel free to share the love and empower other friends, family or colleagues…knowledge is power!

What the heck is influencer marketing anyway?
How to find influencers and brand advocates from Hub Digital Marketing in Rhod eISland.

We’re guessing you’ve heard this term?  How about the term ‘Advocate Marketing’?  They’re similar but totally different!  Brand advocates, customer advocates or, as we like to call them ‘brand champions’, are existing customers or clients who like (or love!) a business and aren’t afraid to use their own time, energy or brand to endorse it.  An Influencer is a bit different as they are people that usually get paid in some way to use their brand (influence) to endorse a business thus increasing the reach (getting in front of eyeballs that they’re not currently in front of) of that business.

Brand advocates are usually easier to find than you might think and utilizing them is a great inexpensive component that should be a part of your marketing strategy.  

A couple of tips on how to identify brand advocates:

  1. Are you following who is tagging your business on social media?  Start paying attention to those notifications and see if any of your customers are saying nice things about you, liking and sharing your posts, etc...  
  2. Ask your sales team to start making a list of customers that seem especially happy with your business…those that are ‘touching’ the customers/clients the most will probably be able to create that list pretty quickly!

A couple of ways you can leverage that love:

  1. Ask why they like you and/or what they like about you.  This is a great way to get a testimonial that you can share in your email campaigns, on social media or in ads and it’s also a great way to find out what you’re doing well (maybe you don’t even know something you’re doing well or maybe this will validate something you want to invest more time, money and energy in).  
  2. Reward them for sharing with coupons, discounts or some kind of VIP treatment and build even stronger relationships with those amazing clients or customers!

Influencers, on the other hand, are usually people or brands with large social followings whether local, national or global, that have built a very loyal audience.  Influencers are usually paid to promote or endorse a brand whether that be with fees, products or some other kind of agreed upon compensation or trade.  Influencer marketing is a great way to reach audiences you’re not currently in front of and when done right it works really well.   It’s not just about finding popular people though as it has to make sense in some way for these ‘influencers’ to be endorsing a brand and keep in mind that finding the right influencers should convert to more followers, shares and hopefully sales.  

An easy tip for finding relevant influencers:

  • What do you do?  Are you a local business selling direct to customers like a Laundromat?  Have you noticed there are some local women out there that seem to have huge social media followings?  One of them might even live in your neighborhood that you see at the bus stop everyday!  She would be an excellent influencer for your Laundromat and chances are that if you reached out to her and offered some kind of service in return (maybe she would love to drop off and pick up blankets or other laundry?)…she’d probably be happy to help you with your marketing!  You can just pause for a minute and think of this scenario on a larger scale if you’re a business with a national or global audience.  B2B business strategies are different, of course, but similar in the way that you should focus on a business (or person) that compliments your business and authenticity is still super important.

What do you do once you find an influencer?  

  • So, you’ve found an influencer and you’ve agreed upon a payment for their shout out but what are they going to say?  This depends on the type of business you have and the influencer’s brand style.  Authentic is ALWAYS best.  Most influencers already have a specific language and style - think about some Instagram feeds and how all the posts flow in a way that really kind of looks similar, maybe it’s the kind of images they use, like beach pictures, or maybe it’s the same color scheme or filter throughout?  These influencers might have no problem pushing out some great endorsements that seem very organic.  For some influencers though, they may be very agreeable to sit down with you to either brainstorm ideas with you and/or take what you craft for them to ensure the messaging they’re pushing out is both consistent with their brand (so their loyal audience won’t think twice about trusting them and hopefully will jump on board to support your brand) and consistent with your integrated messaging and marketing strategy.

Whether you decide to start leveraging the love with your existing brand advocates or you decide to seek out new influencers to help spread the word about your amazing company (or better yet…both)  they are both proven effective tactics and we wish you tons of new growth!

 

Hub Digital's Favorite Marketing Tips
Hub Digital is an online and digital marketing consultant agency in Rhode Island.

We often get asked what is the one tip, or the most impactful thing, we like to tell clients. Today, the Hub Digital team has gone through our entire toolbox and picked out our favorite ones of the bunch. 

Tuni’s favorite marketing tip…

Self Awareness.  Who are you, what do you do and, most importantly, WHY do you do it?  What makes you or your business different and stand out from your competition?  What do you enjoy most about your business or work?  What seems to get the best response from your clients or customers?  Where do sales come from?  Follow the money…where do you generate the greatest margin and/or what part of your business generates the most revenue?  

So, just like me, this tip is simple and complex at the same time but I promise that the clearer you are on the answers to these questions the easier it will be to grow your business!  

Then, one of my other favorite tips (after you have the answers to these questions) is to share.  Share your expertise with your followers through blogging, email campaigns (permission based of course), social media posts, contributing to relevant groups, writing articles and so on.   Remember two things: people do business with people and businesses that they know, like and trust and building that brand trust is key.  I always say ‘help them help you’ and by physically networking, blogging, emailing your list and staying active on social media you will build a loyal engaged following that will convert to sales and grow your business.  Doing what you love (or at the very least enjoy) and really honing in on your unique value proposition(s) then sharing will help them help you…promise!  

Amy’s favorite marketing tip…

Want to do something? Chances are there's a tool for that! There are so many cool platforms and software companies out there that are helping to make marketing a little easier. Often times you may be trying to bootstrap your processes or are wasting time on outdated techniques. Do some research around what you need in your business to reach or connect with new clients or conduct your day-to-day business.  

Some of my favorites:

Satori - Do your clients/customers need to make appointments for meetings or calls with you? Link Satori with your Google Calendar and the times of the day you're available for them, for streamlined scheduling. Now, right through your website or a link you send them, they can see when you're available and pick the time that works for both of you! Their information is then saved right in Satori where you can automate reminder emails, send out surveys or paperwork prior to your meetings, or follow up with contracts they need to sign. 

Buffer - While we don't normally recommend scheduling your social posts through a 3rd party scheduler (stats have shown your organic reach actually decreases when you use them), sometimes it's a necessary evil. If your choice is between scheduling in advance or not posting at all - we definitely recommend choosing the former. Of all the scheduling tools we've found Buffer to be the easiest to use and it provides some of the better stats and feedback so you can evaluate what is working and what isn't. 

Zoom - We've discovered this recently at the recommendation of other industry leaders. Zoom is a super streamlined, easy to use video conferencing platform that you can use to not only schedule calls or have meetings with clients that aren't in your area, but you can use it to host webinars to large audiences. A really cool bonus? You can go live in Facebook right in Zoom so you can broadcast your webinars or talks to your audience on there with just one click. 

Mailchimp - Have you struggled with finding an email platform that works for you? Depending on your emailing needs, Mailchimp is FREE up to 2000 subscribers and offers clean templates and great stats so you can easily track open rates, click thrus and manage your lists. There are also amazing automated tools you can set up to save yourself time and a low monthly rate that won't break the bank. 

Gary Kullberg: What to Look For in a Marketing Consultant
Online and digital marketing consultants rhode island, Hub Digital

Sometimes, at Hub Digital we like to connect with other marketing professionals to get their take on how they help small businesses grow. We believe that by sharing our ideas and strategies we can all help businesses better. Today, we've brought in Gary Kullberg of The Kullberg Consulting Group who breaks down why hiring a marketing consultant is important, and what you should be looking for in one.

If you’re an early stage or established small company seeking to profitably grow, you’re probably wondering whether you need a marketing consultant, much less how to select one.  Relax, you’re not alone!

Having spent many years working with small B2B, B2C, and nonprofit organizations on their marketing and marketing communications strategies and plans, I believe I’ve got a good sense of the issues facing them. Generally, at the top of the list, is the lack of a real marketing plan.  I’ve found that, despite possessing the skill sets that drive their organization’s success, founders and/or management simply do not have:

  • Time to think about marketing at all, because there is always something “more important” or urgent that needs their attention;
  • A real understanding of the power of marketing and how it can significantly improve profits and return on investment (ROI);
  • The resources, budgets and people available – marketing and marketing communications is “unfamiliar and scary,” and there are always other areas that need support first;
  • The knowledge of how to seek out and evaluate professional marketing help.

Yet, without real professional marketing planning, many brands are operating with a “Ready, Fire, Aim” reaction to the marketplace.   

So, what can a marketing or marketing communications professional do for you? In order to accomplish short and long-term objectives, you need to develop a meaningful marketing strategy and an integrated marketing communications plan and tactics. At its core, having a professional marketing program will improve your profitability and ROI. This task is often outsourced, frequently with a part-time Chief Marketing Officer.

The process starts with the outside consultant learning about your brand – its strengths and weaknesses, competition, distribution, business plan objectives, existing communication materials, employee involvement.  During this learning period, the consultant also avails himself of any pertinent primary or secondary research.  Most important, this period is also the time for establishing trust between the organization and the consultant.  You both must trust one another.

While some tasks may be completed directly during this learning period, an outside professional would use this knowledge to prepare:

  1. A marketing and marketing communications strategy, along with a positioning statement.  The positioning statement is a succinct description of the core target audience to whom the brand is directed, and a compelling picture of how the marketer wants the audience to view the brand.

Sound simple?  Take a minute and try to answer these four questions about your brand:

  • The target audience, in very specific detail
  • The category in which the brand competes, and its relevance to customers
  • The brand’s benefit and point of difference
  • A reason for the customer to believe – the most compelling proof

The positioning statement should be the credo for your brand to live by.  All marketing and marketing communications should flow from this positioning and be understood by all employees, agents, partners and management.

  1. An integrated and holistic plan with tactical expressions – media programs; creative executions, including new and/or traditional advertising; public relations; content marketing (social media, articles, blogs, white papers, video); packaging; point of purchase; employee engagement; and, events. The use of internal or external staff to create the above will be directed and evaluated by the consultant or, if necessary, specialists may be recommended to create various aspects of the plan.
  2. Recommendations for primary or secondary research when clear cut answers don’t exist on specific subjects.  Marketing depends on a complete understanding of the customers’ “wants and needs” as well as how they relate to your brand and competition.  Not just what your staff thinks; rather, information.  Facts beat opinion every time.  Look before you leap.
  3. A procedure of measurement and evaluation of the objectives of the agreed upon plan, as well as the established objectives to be accomplished with each target audience and marketing communication task.  Benchmarking and on-going analysis is key to successful marketing programs, allowing for change or refinement as you continue to improve operating efficiency.
  4. A format for informing and discussing the reasoning behind the marketing planning, so that everyone in the organization understands why the specific strategies, plans and tactics were developed and implemented.  The consultant should be a “teacher” to you and the entire organization becomes brand advocates.

If this makes sense to you, the next logical question is what talents should a marketing consultant have?  I believe you should look for a consultant, full or part-time, who is:

  1. Willing to learn your business from the ground up and doesn’t have a “one size fits all” mentality;
  2. An established professional, with extensive experience across industries and brands in B2B, B2C and nonprofit organizations, large and small.  Expand your horizons and don’t settle for experience in only your niche or industry;
  3. Media neutral and willing to embrace analytics to develop a variety of programs as well as to measure them.  In today’s complicated marketplace, a consultant must understand new and traditional media, the difference between efficiency and effectiveness, “likes” vs. “sales”, the dangers of digital ad fraud, etc., etc.;
  4. Apolitical and willing to tell it like it is, so candor will flourish in your relationship.  Having your consultant free to demonstrate the discipline of marketing and marketing communications will build trust and a meaningful partnership;
  5. Has an established network of marketing communications specialists who can be called in to provide solutions when necessary.

The marketing and marketing communications strategic and tactical challenges of today are growing exponentially.  But, as with our uncertain economic and political environment, putting your head in the sand isn’t a viable response.  As Will Rogers said, “Even if you’re on the right track, you’ll get run over if you just sit there.” 

Gary Kullberg founded The Kullberg Consulting Group in 1994 to provide companies and nonprofits with impactful and cost-efficient methods for improving their marketing and marketing communications.  I enjoy analyzing and developing strategies, tactics, executions and measurements for small and midsized organizations.  My experience working with a variety of organizations in the B2B, B2C and nonprofit arenas has given me a deep understanding of branding and marketing ROI. Further, knowing when and how to employ traditional and new media is an outgrowth of my passion for being media neutral. I can be reached at Gary@KullbergConsultingGroup.com.

Ian Manning: How to Stay Healthy & Productive at Work

Many of us spend most of our day sitting at our desks. While that may be great for our businesses, it's not necessarily good for the body. Today we've brought in Physical Therapist and pain reducing junkie, Ian Manning of Orthocore PT, to give all of us some advice on how to stay healthy, happy, and productive, throughout our work day.

We all want to be successful in life, and in our jobs. No matter what your measurement of success may be; money, title, Instagram followers, etc…there is one thing that can certainly get in the way of your work goals…PAIN! Pain can distract you when you are working, it can keep you from sleeping, and it can lead to hours of lost time. So how do you make sure you stay pain free, focused at work, and how can you make sure you are moving well and keeping your body healthy? 

Let's start with what you are using to fuel your body. How is your water consumption? Most people who I talk to say,  “yeah, I drink tons of water.” Most people (even those that drink a “ton”) don’t drink enough. A good rule of thumb is to drink half your body weight in ounces of water in a day. Proper hydration keeps you focused throughout the day. Our brain is suspended in fluid. If you are dehydrated you can easily lose focus and make mental mistakes that will affect your job. 

What qualifies as “good movement?” If you can touch your toes (while keeping your knees straight), squat down, go up/down a couple flights of stairs, run a mile, or walk 3, you move fairly well. If any, or all, of those sound like something that would put you in the hospital…it's time to get serious about improving your fitness. Not only will focusing on your strength and flexibility prevent injuries, it will improve your productivity at work. 

So what do you do if you can’t do any, or all, of those things listed above? Let's start with flexibility. Can’t touch your toes? Here is my favorite way to improve your hamstring flexibility. Try doing 10 repetitions of this hamstring exercise, on each leg, once a day. I can guarantee that in a month you will be on your way to touching those little piggies once again!

How about squatting down? Think of how many times you sit and stand in a day. If you can’t do it properly you are just asking for a problem down the road. Let's start with proper form. When you sit down your shoulders should be over the middle of your feet with your trunk upright and your hands out in front of you. Start with performing 10 squats, twice a day, going as low as you can whilekeeping the proper form. As that gets easier, either add more repetitions or more sets. 

Lastly, let's talk about cardiovascular health. This is one of the easiest things to improve. You just need to commit to making it a part of your day. Simple solutions include going for a walk at lunch. Or, if you have a set of stairs in your house, every time you use them go up/down one more time than you need to. The best thing to do is get a buddy to help keep you accountable. Pick someone who will keep you honest and motivate you when you don’t want to do anything. Once you make it a part of your routine it will be easy. Your brain and your heart will thank you. 

Improving your health and fitness is guaranteed to increase your energy levels, make you more alert, and increase your focus. So put down that 4th cup of coffee, work on your body, and enjoy the new found success that follows!

Ian Manning graduated with his Masters degree in Physical Therapy from Northeastern University in 2004. Ian has always worked with orthopedic based injuries, starting in school with his co-op/clinical rotations then leading into his professional career as a PT. He is constantly working to continue his education through course work and staying current with research. Ian is certified through the Titleist Performance Institute (TPI) to treat golf related injuries and to improve golf performance. Please visit our Golf Performance and Rehabilitation section for more information.

ORTHOCORE PROVIDES RESEARCH BASED PHYSICAL THERAPY FOR ORTHOPEDIC AND SPORTS RELATED INJURIES

At OrthoCore Physical Therapy we will provide you with quality rehabilitation that focuses on your personal goals. We use a mixture of research supported techniques to decrease your pain, increase your strength/flexibility, and restore your functional movement. Our staff strives to educate our patients about their rehabilitation process and help them get back to their target goals and objectives.

Though we are based out of North Kingstown, although we treat patients from the greater Providence area including East Greenwich, South Kingstown, Warwick, Narragansett, Newport, Jamestown, Cranston, Westerly, and other surrounding towns.