Posts tagged social media resolution
Changes are coming to Facebook... Again...

It’s almost become a joke among marketers and business owners, what change is Facebook going to announce this year? It seems like the New Year brings a new announcement from the social media giant, who seem to be perpetually rolling out changes that seem mostly geared towards business presence, ad sales, and curating content for its members.

After a troubling 2018 and mass concerns regarding privacy breaches and inauthentic content and accounts, many subscribers and investors were left wondering how Facebook would address these issues in 2019.

In a lengthy essay written by Mark Zuckerberg on Facebook’s website, we’re able to see the new vision of the social platform, and that is overwhelmingly privacy. So, what does that mean for both private members and business owners? Let’s break it down a little bit.

Private Messaging

The first thing to talk about is the overall vision of what this new privacy based platform would like. Many people are guessing that Facebook will start to look more like the popular messaging platform, WhatsApp. This means that your messages will now become encrypted, so that they are only visible to those that are having the conversation, and not even Facebook itself will be able to access the content.

Privacy advocates are applauding the move, while some government agencies are expected to push back, stating this move will drastically increase the spread of harmful content, and hamper Facebook’s ability (and promise) to stop the spread of “fake news” on it’s platform.

Smaller Groups

Outside of it’s change in it’s messaging policy, something that has left a lot of marketers scratching their heads is Zuckerberg’s likening of Facebook becoming less like a town hall broadcasting information, and more like a private living room, with private conversations. This is where things get murky.

While we’re still unsure what this change will look like, it seems to imply that business communications will be limited to private groups and advertising. It’s assumed that ad prices will rise, and targeted groups will become smaller and more engaged. How businesses will be able to target is still up in the air, as privacy concerns and Facebooks new commitments, means less information available to marketers.

Commerce

Another hint from Facebook has been a focus on a commerce platform that allows you to buy and sell or collect payments from family and friends. We’ve seen this become more popular among Facebook Marketplace and private Buy/Sell/Trade groups - although at this time payments are processed through PayPal or private transactions. What will be interesting to see is how businesses will be able to tap into this new revenue stream, or if will be strictly focuses on private sales.

Overall, I don’t think this means the end of Facebook for Business, but I do think it will mean that organic reach will continue to go down. In addition, I think the clever ways businesses have used to get around things (like utilizing groups) will become less effective as privacy goes up. However, I do believe the audience may become even more valuable as they become more targeted and engaged - just be prepared to open up your pocket book to reach them.

Your 2016 Social Media Resolutions

Now that 2016 is in full swing (well at least by 7 days), it's time to really commit to our New Year's resolutions. For many of us that means getting healthier, getting more sleep or reorganizing our finances. For those of us with businesses, we use the new year as a time to reflect on what was successful in the past year, and what we need to do a little bit better.

Social media marketing tends to be the one thing that slides as we get busier. Managing our day-to-day can become so overwhelming at times, that all those extra things fall by the wayside. Our posts get fewer and far between, and our blogging becomes non-existent. Trust me, I am the ultimate perpetrator of this bad behavior. After blogging and posting all day for my clients, you can pretty much expect that I'd rather be binge watching The Real Housewives than putting stuff out on my own Facebook.

Well friends, just like you, I'm starting 2016 with a new mindset and a new set of resolutions. Check them out below and hopefully they will help you get back on track in the new year.

1. Post a Minimum of 3 Times per Week - Consistency is key with social media. Posting too infrequently won't make an impact, especially with the new rules Facebook has implemented that limit your reach. To make consistent posting easier, set a recurring reminder on your calendar for 3 days per week. Make it first thing in the morning, and don't schedule any meetings or tasks until you've accomplished this. After a few weeks of practice, this will start to become second nature for you.

2. Commit to a Formula - Posting upwards of 3 times per week can seem overwhelming and you may think you may run out of content fast. Coming up with a formula can help you streamline your thoughts and keep you from spending a huge amount of time creating content. Think of it like this - Monday is a timely news article related to your business, Wednesday features your weekly blog post and Friday is something fun and light hearted. By creating a formula like this, you can easily narrow your scope and make your time more efficient.

3. Save everything that may be relevant - I can't tell you how many times I've come across a great article, picture, or quote and thought that one day I would like to post that on my Facebook. Instead of saving it or bookmarking it, I've continued on with my day, completely forgetting about that genius piece of information. Put systems in place to be able to refer back to things you find interesting. Create a bookmark folder, Google Drive or desktop folder to keep things organized and front and center. Not only will you not forget, but you'll have a stockpile of content ready to go when just want to pull out something quickly on a Monday morning. 

4. Talk to your audience - There's a reason it's called "social" media. Simply pushing out information is not enough. Each day, spend some time responding to comments, thanking your loyal customers and answering questions. Go through and "like" posts that relate back to your business, and share other's relevant content on your own timeline. Getting the conversation going will engage your potential clients and get them interacting with your brand, all things that are critical in creating customers.