Posts tagged online advertising
How to Vertically Record Your Computer Screen For Mobile

With the launch of IGTV, and the increased popularity of Live videos on social media platforms, we are consuming more and more content on our phones and tablets. So, what does this mean for content creators and business owners looking to connect with their audiences? It means we have to shoot things mobile first. Mobile first, most importantly, means shooting in a vertical format. Studies show that a majority of people prefer to watch videos on their phone vertically, because it's how we naturally hold our phone to make calls, text, or browse social media. While that's easy to do on your phone (duh, it's a mobile device). It can be more difficult to do that on your computer.

If you're like me, a lot of times I like to use my computer to record myself (it's much more steady than trying to hold my phone, think and talk all at the same time), or record my computer screen. Often, I talk over slides or an internet browser to better showcase the strategy or technique I'm teaching about. What I've realized though is the horizontal format of our computer screens does not translate well on mobile phones.

So, after a little bit of research I figured out how to successfully rotate my computer screen so I can still screen record what I'm doing in a more professional way, and it is SO much easier to view on a phone. Check out the video below (shot vertically of course), to get my step-by-step instructions on how to do it!

For more quick tips and tricks like this, be sure to follow me on Instagram (@hubdigitalmktg) and check out my IGTV station!

Do You IGTV?

In case you haven't heard, last week Instagram announced it's brand new app, IGTV (short for Instagram Television). What is it? It's a stand alone app (yes you have to download it from the App Store.) that allows users to create long form videos that can range anywhere from 15 seconds to 1 hour. 

That's right! You're not limited to the 15 second snippets inside Instagram Stories, or the 60 seconds on your feed any more! It allows creators to make vertical form videos (think no more having to rotate your phone sideways to watch videos) that tell longer stories, showcase their talents or business, and save those memories to their channel for people to continue going back to (long after your Instagram Story has expired). 

So, how can a business, like yours, utilize IGTV? Let's talk about what you can use it for.

1. Welcome/About Videos - Need some more space to talk about you and your business? In IGTV you can create long form videos that showcase your products/services, walk a potential client or customer through what they can expect if they work with you, or give a full view of what a day in the life is like for your business.

2. Training Videos - Facebook (and particularly Facebook Live) has been notorious for capturing the "training" video market. Now, educators have another platform to give step-by-steps, offer tips and tricks, and give insider advice.

3. Dive deeper into products - Create showcases around physical products and really get a chance to showcase all the in's and out's. Walk potential customers through membership sites or courses, giving them an inside view of what they're about to purchase.

I know it can be daunting to take on ANOTHER social media platform, but look at this one as an extension of what you're already doing. Video, and digital TV, is the way people are continuing to consume more and more information, and jumping on this trend early can put you ahead of the crowd.

Ms. Digital Diva: How to Take Advantage of Live Streaming for Your Small Business

Today, Hub Digital is super excited to have Ms. Digital Diva (aka Sara), a tech and digital blogger, join the blog and breaking down live streaming. Check out some of her great advice on how you can successfully utilize live streaming to promote your business, and then head on over to her blog, Ms. Digital Diva, for even more great information!

There’s a charming women’s clothing boutique a few blocks from my home that’s become a huge hit since moving into the neighborhood, and one thing that’s helped their business bloom is the owner’s social media expertise. On top of the basic social media presence, she also makes great use of Facebook’s live stream feature. On more than one occasion, I myself have gone into her store and picked something up after seeing it in one of her live videos.

If you’re intimidated by live streaming, don’t be! It’s not complicated, and with a little bit of practice you’ll have the hang of it in no time. Below you’ll find a few tips to help you get started.

Choose a Platform

Before doing anything else, you’ll have to choose the platform from which you’re going to live stream. The best platforms that don’t require an additional app to do this are Facebook, Instagram, and YouTube. Facebook and YouTube can be accessed from mobile and desktop, but Instagram can only be viewed on mobile devices. Live streams on Facebook and YouTube are converted to regular video and remain on the app after you’re done recording, but Instagram live videos disappear forever afterward. For these reasons, and because you likely already have a Facebook page set up for your business, Facebook Live is probably your best bet. 

Test in Private Mode

Prior to launching your first live video, start with some test videos (you can change your privacy settings on Facebook so only you can view them) to check your lighting and sound and practice setting up your recording device on a stable surface. If you’re planning on filming vertically, make sure the platform you’re recording on won’t format your video with two black bars on either side of the video. If it does, try recording horizontally instead. Don’t feel like you need to make this look like a professional production; your goal should actually be the opposite. You want to appear as authentic and genuine as possible while avoiding glaring errors. 

Before you broadcast, send an invitation to your customers via email, your website, and/or your social media networks, and include a caption on your video describing what you’re doing.

Choose your content!

Now for the most important part: content! There are endless possibilities to the routes you could take with your videos. The boutique I mentioned earlier likes to make live videos as soon as they get new merchandise to show it off, sometimes letting their employees model the clothing, and they also pop on to announce when they’re having a sale. 

You could consider doing something similar if it would transfer well to your company. Otherwise, you could give viewers a tour of your workplace, make a live tutorial on how to use your products, hold a prize drawing, interview one of your employees, or just allow your customers a peek into the inner workings of your business. Be creative and brainstorm what your customers might like to see. 

Be personable, introduce yourself, answer and ask questions, engage in any conversation happening in the comments, and include a call to action before ending the broadcast. You want to shoot for at least 10 minutes, but try not to go any longer than about an hour. 

Once you’ve stopped recording, analyze your results. If you find them to be unsatisfactory, try broadcasting on a different day or at a different time or adjusting other factors like video length or including other people on camera with you. 

Live streaming is a great free way to connect with your customers and personify your business. Don’t let it go to waste!

The Money Making Social Media Platform You're Missing Out On

What money making social media platform are you most likely missing out on? HINT: It's NOT Facebook!

Local businesses especially, are missing out on one of the most influential, cost effective and money driving platforms out there. What is that platform? Pinterest! Now, before you shut it down, hear me out. In this recent Facebook Live I broke down WHY Pinterest is for you, no matter what your industry is. 

Some Stats About Pinterest:

Pinterest Demographics:

  1. Pinterest has 175 million monthly active users
  2. 2 Million Pinterest users save pins daily
  3. 81% of Pinterest users are Females
  4. Millennials use Pinterest as much as Instagram
  5. Median age of Pinterest user is 40
  6. Half on Pinterest users HHI is $50K or greater
  7. 10% of Pinterest users HHI is $125K or greater

Pinterest Facts:

  1. 87% of Pinners have purchases a product because of Pinterest
  2. 72% of Pinners use Pinterest to decide what to buy offline
  3. 93% of active Pinners said they use Pinterest to plan for purchases
  4. More than 14 million articles are pinned each day
5 Days to Jumpstart Your Digital Marketing

2018 is here! And at Hub Digital we came into it swinging. We challenged some amazing VIP's to start their year right with our mini challenge, "5 Days to Jumpstart Your Digital Marketing". On Facebook Live each morning we dove deep into a different pillar of marketing, and we talked about some of the best tips and tricks to tackle each of them.

It was so amazing to connect with so many entrepreneurs and business owners to help them start their year right. They asked some amazing questions, gave each other some awesome advice (that's right, it wasn't just me talking!), and got inspired to kick some serious marketing butt this year!

So then I got to thinking, why would I want to keep these information only to a select few? Why not open it up to the rest of you so you can rock it as well? So, that's what I'm doing! Check out the videos below and create your own online marketing mini challenge! Challenge yourself to work on your own digital marketing. Challenge yourself to do some of the marketing things (cough... blogging... cough) that you've been putting off for a while. And challenge yourself to commit to growing your business this year, even when you don't feel like putting in the time and effort.

Check out the videos below and feel free to always reach out with any questions you have! Oh! And don't forget to join our private group, The Digital Marketing Hub, so you won't miss out on even more tips, tricks, and future challenges!

Day 1 - Keyword Research. The very first thing you must do when it comes to your digital marketing is keyword research. In this video we walk through the process of researching long tail keywords and how you can brainstorm them for your business to compete better in search.

Day 2 - Blogging Brainstorming. Creating content, or blogging, is one of the most effective marketing strategies for SEO, and for connecting and selling potential clients and customers. Check out Hub Digital's ideas for coming up with blog ideas so you never end up staring at a blank screen again.

Day 3 - Content Planning. By planning your content, you are much more likely to stick to your marketing plan. Learn some of our best strategies to planning your blogs, social media posts and website content.

Day 4 - Promoting Your Content. How can you promote your content for FREE? We all know social media works, but we have some lesser known ideas (have you heard of a blog carnival?) that will help you promote your content for FREE!

Day 5 - Pinterest Ads. We all know about Facebook ads, but have you explored Pinterest Ads yet? Get some of our best tips and tricks to promoting your business on Pinterest (even if you didn't think your business would traditionally work for Pinterest!)

Hub Digital's Favorite Marketing Tips
Hub Digital is an online and digital marketing consultant agency in Rhode Island.

We often get asked what is the one tip, or the most impactful thing, we like to tell clients. Today, the Hub Digital team has gone through our entire toolbox and picked out our favorite ones of the bunch. 

Tuni’s favorite marketing tip…

Self Awareness.  Who are you, what do you do and, most importantly, WHY do you do it?  What makes you or your business different and stand out from your competition?  What do you enjoy most about your business or work?  What seems to get the best response from your clients or customers?  Where do sales come from?  Follow the money…where do you generate the greatest margin and/or what part of your business generates the most revenue?  

So, just like me, this tip is simple and complex at the same time but I promise that the clearer you are on the answers to these questions the easier it will be to grow your business!  

Then, one of my other favorite tips (after you have the answers to these questions) is to share.  Share your expertise with your followers through blogging, email campaigns (permission based of course), social media posts, contributing to relevant groups, writing articles and so on.   Remember two things: people do business with people and businesses that they know, like and trust and building that brand trust is key.  I always say ‘help them help you’ and by physically networking, blogging, emailing your list and staying active on social media you will build a loyal engaged following that will convert to sales and grow your business.  Doing what you love (or at the very least enjoy) and really honing in on your unique value proposition(s) then sharing will help them help you…promise!  

Amy’s favorite marketing tip…

Want to do something? Chances are there's a tool for that! There are so many cool platforms and software companies out there that are helping to make marketing a little easier. Often times you may be trying to bootstrap your processes or are wasting time on outdated techniques. Do some research around what you need in your business to reach or connect with new clients or conduct your day-to-day business.  

Some of my favorites:

Satori - Do your clients/customers need to make appointments for meetings or calls with you? Link Satori with your Google Calendar and the times of the day you're available for them, for streamlined scheduling. Now, right through your website or a link you send them, they can see when you're available and pick the time that works for both of you! Their information is then saved right in Satori where you can automate reminder emails, send out surveys or paperwork prior to your meetings, or follow up with contracts they need to sign. 

Buffer - While we don't normally recommend scheduling your social posts through a 3rd party scheduler (stats have shown your organic reach actually decreases when you use them), sometimes it's a necessary evil. If your choice is between scheduling in advance or not posting at all - we definitely recommend choosing the former. Of all the scheduling tools we've found Buffer to be the easiest to use and it provides some of the better stats and feedback so you can evaluate what is working and what isn't. 

Zoom - We've discovered this recently at the recommendation of other industry leaders. Zoom is a super streamlined, easy to use video conferencing platform that you can use to not only schedule calls or have meetings with clients that aren't in your area, but you can use it to host webinars to large audiences. A really cool bonus? You can go live in Facebook right in Zoom so you can broadcast your webinars or talks to your audience on there with just one click. 

Mailchimp - Have you struggled with finding an email platform that works for you? Depending on your emailing needs, Mailchimp is FREE up to 2000 subscribers and offers clean templates and great stats so you can easily track open rates, click thrus and manage your lists. There are also amazing automated tools you can set up to save yourself time and a low monthly rate that won't break the bank. 

What's Inside "Big SEO For Small Businesses"?
SEO online classes from Hub Digital Marketing in Rhode Island.

We hope you had an awesome weekend and have come back this Monday morning refreshed, rejuvenated and ready kick some serious business butt!

We know we are! Check out out our Monday morning game face...

Hub Digital MArketing Rhode Island - Big SEO For Small Businesses

k, so maybe that face is a little bit more cute, than butt kicking...

But now that we've got your attention, we wanted to spend some time really diving into our newest course, "Big SEO For Small Businesses". One of the things we're sure you're wondering is why you should invest in this? What's included and what are you, and your business, going to get out of it?

Well, the number one question we get asked is "how can I get my website to the first page in Google Search"? Well, here's your answer. "Big SEO For Small Businesses" is a complete, proven, strategic roadmap to moving your website up in search. 

It's clear, easy-to-follow, and perfect for those:

-  Who have some SEO experience
-  Who have zero SEO experience
- Or those who don't even know what SEO is. 

We're guessing you fall into one of these three categories...

And best of all, it's presented to you in 15 easy-to-follow modules that you can dive into on your own schedule.

Modules 1 - 3 - WHY SEO
In the first 3 lessons we'll walk you through:

  • Why SEO is important and why you can't just "buy" it.
  • The 2 different strategies around search and how you can rock each of them.
  • And get you prepared for future lessons by diving deep into finding the perfect keywords and key phrases you want to show up for in search complete with handy printouts for guided brainstorming.

Modules 4 - 6 - ON-PAGE SEO
Lessons 4, 5 and 6 are where we get technical. We'll walk you through:

  • How to incorporate those keywords on the front and backend of your website.
  • We'll completely explain Metadata, how it helps with SEO, and how you can optimize it on your website, no previous experience required.
  • As well as how to take advantage of linking throughout your site to spread around the SEO juice.

Sounds overwhelming? Don't worry! We'll take you through each step complete with handy tech guides and how-to's for your specific website platform.

This is sure to become a favorite lesson you'll want to go back to time and time again. 
In it we'll be showing you:

  • The in's and out's of Google Search Console (soon to be your favorite tool for your business)
  • How you can use it to track your progress and see exactly how everything is working for you.

Modules 8 - 8.5 - BLOGGING
These six lessons dive deep into one of the most important things you can do for long term traffic and sales growth, blogging.

  • We turn "blog" from a 4-letter word into a streamlined strategy that will do some serious heavy lifting for your brand.
  • We show you the best days and times to post for maximum engagement.
  • Check out a full list of topic starters so you never run out of blogging ideas again.
  • Optimize your blog posts to drive huge traffic all while saving you time.

Modules 9 - 11 - OFF-PAGE SEO
The final lessons in this class take you beyond the basics as we explore:

  • How to use video to increase SEO.
  • Discover the importance of getting links on your site (and how to do it).
  • And introduce you to our favorite FREE tool for instant first page placement in local search.

These lessons are designed to help you take your SEO strategy into something that will serve your for months and years to come.

We told you - it's a complete A-Z roadmap of EVERYTHING you need for a successful SEO strategy WITHOUT spending thousands of dollars on an SEO "expert" or a company in India to attempt to do it for you.

It's the ONLY SEO course you'll ever need.

Reserve your spot in "Big SEO For Small Businesses"

Hub Digital: Who We Are
Who Hub Digital is and who we help throughout Rhode Island.

While it might seem like we're super education-focused lately, we are tenaciously passionate about working with small to medium sized businesses to reach their business development goals. 

Who are we? We are a dynamic boutique digital marketing firm that is dedicated to serving businesses that know their niche, but might be having some trouble reaching the right audience. Check out our latest video to find out more about Hub Digital.

4 Tips to Make Your Video Work - For SEO
Learn how you can optimize your videos for seo for ultimate traffic from the ladies at Hub Digital.

We've said it multiple times, and we're going to say it again: Video is the king of all content marketing right now. People LOVE video. Customers LOVE video. Social Media LOVES video. But most important, Google LOVES video. So, now that you're convinced that you want to create great engaging video content that you're audience will love watching, how can you optimize that amazing video for search? Check out these 4 tips to learn how you can optimize your videos and start driving organic traffic and eyeballs to your content.

1. Start with the content - Researching keywords is something we harp on when it comes to writing blogs, and this is no different when it comes to creating videos. Start brainstorming content ideas around keywords that are popular with your audience. Think about Frequently Asked Questions or things people are searching for within your business vertical. Your videos should answer those questions or explore those topics. Not only will the videos be more popular with your audience, but they will be more likely to show up in more common searches.

2. Now get writing - It may sound counterintuitive to talk about writing when it comes to videos, but there should ALWAYS be text associated with your video. Things like the title of your video, a brief description and even the filename matter. Include your keywords in the filename of your video when save it, before uploading it to your chosen platform (more on that later). Then make sure you write titles and video descriptions that include a brief overview of what your video will be addressing, and don't forget the keywords! (Are you sick of us talking about those yet...)

3. Choose your hosting platform wisely - First thing's first, ALWAYS add your video to your website. In most cases you may need to upload it to YouTube or Vimeo first, then embed on your website, but that is all dependent on your own individual website builder. Whether you put it in your blog or on some other page, hosting your video on your website is critical. If you've done the SEO work on your website that you should have, (check out this blog to learn more about that topic) your video is only going to benefit. Capitalize on that SEO (in fact, even add to it) by publishing your videos on your website. After that, run through some of the more popular video hosting and social outlets to not only increase your SEO (and links back to your website), but to promote your video to the various audiences. 

4. Use your video for good - Ok, so you've published your video on your website, Youtube and Vimeo and then promoted it on Facebook, LinkedIn, Twitter and Instagram. Now what? Use your video to start doing the thing it was intended to do, help people! Look through message boards or in groups related to your business and see where people are asking questions around your particular topic. Commenting on these posts with a link back to your video is a great way to drive organic traffic to your video without seeming spammy or annoying. People in these places are looking for information. And you're here to provide it!

Stop Waiting For The New Year!
Why Hub Digital thinks you don't have to wait until a new year to reinvent your small business.

We can be so guilty of this. When it comes to starting any big project, committing to change, or beginning something new, we push it off for a date that "feels" right. It's never "right now" but rather "the first of the month," "the first of the year," or "on Monday." Call it OCD or just simple procrastination, but whether it's launching a new aspect of our own business business or starting a new diet, there's always a better day to do it than today.

This time of year, it's something we run into constantly with small business owners. With the mad dash to finalize current projects, boost Q4 sales or simply "make it" through the holiday season, often times new marketing campaigns get pushed to the back burner. We often have clients ask us to get back to them in the New Year when some more time opens up.

Here's the rub with that decision. Launching a new marketing plan takes time to ramp up (you're looking at a minimum of 1-3 months depending on how involved it is). It takes time to create social profiles (if you don't have them already), edit current profiles (if you already do), begin creating and populating content, beginning SEO growth strategies, split testing different messaging, and curating images and videos. By waiting until January to start the discussion, you've already put yourself at a disadvantage. Now most of your marketing initiatives won't even be going live to market until well into 2nd Quarter. 

On top of that, you may be like us. You might push EVERYTHING off until that all important starting date! Not only are you now supposed to tackle your marketing strategy on Jan 1, but you may also be putting off an overhaul of your Quickbooks, employee policies, store/office redesign or a new product launch. I don't know about you but that seems like an awful lot to handle all at one time. And often times, when you've stacked too much on your plate, what's the first thing to be pushed aside until later? Your marketing! Something so essential to selling your products or services and selling your business continually gets pushed to the backburner and before you know it, another year has gone by without a solid plan.

So here's our advice. Put aside at least 1 hour a week in Q4 to focus on your 2017 marketing strategy. Plan out your blog calendar for the year, gather some social media content ideas, and set up those new social, email or software accounts you've always wanted to jump into. Your 2017 self with thank you when you go through that list of To Do's at the beginning of the year and this has already been checked off.