Posts tagged instagram marketing
Creating Instagram Worthy Images From Your Phone

Do you have Instagram jealousy?

We've all been there. You're scrolling through your Instagram feed and you come acress that account that always seems to have those gorgeous images. Their images look sharp, clean and attention grabbing. Their profile looks cohesive and they seem to have "it" - that thing that sets them apart from your blurry, dark iPhone shots.

Now, while I'm no photographer, I can point you towards one that has some amazing tips on how to take to better shots (and bonus, the advice does not involve a very expensive camera!). 

But, what I can help you with, is how to better edit those photos after you've taken them. While Instagram filters are the OG (don't get me wrong, I love a good filter), there is actually a better way to do it.

Check out the video below to learn more about my favorite way to create Instagram worthy photos, and get my step-by-step walkthrough of exactly how to do it.

Want even more marketing hacks? Make sure you follow me on Instagram and IGTV! Every Tuesday a new one is posted!

How to Vertically Record Your Computer Screen For Mobile

With the launch of IGTV, and the increased popularity of Live videos on social media platforms, we are consuming more and more content on our phones and tablets. So, what does this mean for content creators and business owners looking to connect with their audiences? It means we have to shoot things mobile first. Mobile first, most importantly, means shooting in a vertical format. Studies show that a majority of people prefer to watch videos on their phone vertically, because it's how we naturally hold our phone to make calls, text, or browse social media. While that's easy to do on your phone (duh, it's a mobile device). It can be more difficult to do that on your computer.

If you're like me, a lot of times I like to use my computer to record myself (it's much more steady than trying to hold my phone, think and talk all at the same time), or record my computer screen. Often, I talk over slides or an internet browser to better showcase the strategy or technique I'm teaching about. What I've realized though is the horizontal format of our computer screens does not translate well on mobile phones.

So, after a little bit of research I figured out how to successfully rotate my computer screen so I can still screen record what I'm doing in a more professional way, and it is SO much easier to view on a phone. Check out the video below (shot vertically of course), to get my step-by-step instructions on how to do it!

For more quick tips and tricks like this, be sure to follow me on Instagram (@hubdigitalmktg) and check out my IGTV station!

Do You IGTV?

In case you haven't heard, last week Instagram announced it's brand new app, IGTV (short for Instagram Television). What is it? It's a stand alone app (yes you have to download it from the App Store.) that allows users to create long form videos that can range anywhere from 15 seconds to 1 hour. 

That's right! You're not limited to the 15 second snippets inside Instagram Stories, or the 60 seconds on your feed any more! It allows creators to make vertical form videos (think no more having to rotate your phone sideways to watch videos) that tell longer stories, showcase their talents or business, and save those memories to their channel for people to continue going back to (long after your Instagram Story has expired). 

So, how can a business, like yours, utilize IGTV? Let's talk about what you can use it for.

1. Welcome/About Videos - Need some more space to talk about you and your business? In IGTV you can create long form videos that showcase your products/services, walk a potential client or customer through what they can expect if they work with you, or give a full view of what a day in the life is like for your business.

2. Training Videos - Facebook (and particularly Facebook Live) has been notorious for capturing the "training" video market. Now, educators have another platform to give step-by-steps, offer tips and tricks, and give insider advice.

3. Dive deeper into products - Create showcases around physical products and really get a chance to showcase all the in's and out's. Walk potential customers through membership sites or courses, giving them an inside view of what they're about to purchase.

I know it can be daunting to take on ANOTHER social media platform, but look at this one as an extension of what you're already doing. Video, and digital TV, is the way people are continuing to consume more and more information, and jumping on this trend early can put you ahead of the crowd.

Ms. Digital Diva: How to Take Advantage of Live Streaming for Your Small Business

Today, Hub Digital is super excited to have Ms. Digital Diva (aka Sara), a tech and digital blogger, join the blog and breaking down live streaming. Check out some of her great advice on how you can successfully utilize live streaming to promote your business, and then head on over to her blog, Ms. Digital Diva, for even more great information!

There’s a charming women’s clothing boutique a few blocks from my home that’s become a huge hit since moving into the neighborhood, and one thing that’s helped their business bloom is the owner’s social media expertise. On top of the basic social media presence, she also makes great use of Facebook’s live stream feature. On more than one occasion, I myself have gone into her store and picked something up after seeing it in one of her live videos.

If you’re intimidated by live streaming, don’t be! It’s not complicated, and with a little bit of practice you’ll have the hang of it in no time. Below you’ll find a few tips to help you get started.

Choose a Platform

Before doing anything else, you’ll have to choose the platform from which you’re going to live stream. The best platforms that don’t require an additional app to do this are Facebook, Instagram, and YouTube. Facebook and YouTube can be accessed from mobile and desktop, but Instagram can only be viewed on mobile devices. Live streams on Facebook and YouTube are converted to regular video and remain on the app after you’re done recording, but Instagram live videos disappear forever afterward. For these reasons, and because you likely already have a Facebook page set up for your business, Facebook Live is probably your best bet. 

Test in Private Mode

Prior to launching your first live video, start with some test videos (you can change your privacy settings on Facebook so only you can view them) to check your lighting and sound and practice setting up your recording device on a stable surface. If you’re planning on filming vertically, make sure the platform you’re recording on won’t format your video with two black bars on either side of the video. If it does, try recording horizontally instead. Don’t feel like you need to make this look like a professional production; your goal should actually be the opposite. You want to appear as authentic and genuine as possible while avoiding glaring errors. 

Before you broadcast, send an invitation to your customers via email, your website, and/or your social media networks, and include a caption on your video describing what you’re doing.

Choose your content!

Now for the most important part: content! There are endless possibilities to the routes you could take with your videos. The boutique I mentioned earlier likes to make live videos as soon as they get new merchandise to show it off, sometimes letting their employees model the clothing, and they also pop on to announce when they’re having a sale. 

You could consider doing something similar if it would transfer well to your company. Otherwise, you could give viewers a tour of your workplace, make a live tutorial on how to use your products, hold a prize drawing, interview one of your employees, or just allow your customers a peek into the inner workings of your business. Be creative and brainstorm what your customers might like to see. 

Be personable, introduce yourself, answer and ask questions, engage in any conversation happening in the comments, and include a call to action before ending the broadcast. You want to shoot for at least 10 minutes, but try not to go any longer than about an hour. 

Once you’ve stopped recording, analyze your results. If you find them to be unsatisfactory, try broadcasting on a different day or at a different time or adjusting other factors like video length or including other people on camera with you. 

Live streaming is a great free way to connect with your customers and personify your business. Don’t let it go to waste!

Budgeting for Advertising - How Much Should You Spend?
How much you should budget to spend on Facebook, Instagram, Pinterest and GoogleAdwaords.

Whenever we bring up the topic of digital advertising we always get the same question, over and over again. How much does it cost? This is a tough one to answer. Knowing how much to spend on your digital advertising is really dependent upon your business, time of year, and frankly, what you have to spend. The great thing about digital? Even the smallest budgets can succeed online, which is especially helpful for small businesses that are priced out of the more traditional options, like newspaper and TV.  We've pulled together some basic guidelines on what you should be prepared to spend if you really want to start seeing your online ads make a difference for you. Again, remember these are just general guidelines and should be adjusted to fit what you find works best for your individual business (testing is always important).

Facebook
The big kahuna. The main one. The platform everyone wants to be on. With an estimated 33.76 BILLION (that's right, billion with a "B") expected to be spent on Facebook ads in 2017, both local and national advertisers alike know that this is the place to be. However, with so many options available it can be hard to know exactly what you should be spending on each of the different types of campaigns.

  • Like Campaigns - While guaranteed to get you likes, it can be a little hard to know if the people liking your page are truly interested in your business. Keep these budgets small, starting around $50 for a 3 or 4 day run. See how they perform and go through the list of who liked your page to see if any seem "off" or "spammy". Then wait a few weeks to see if engagement has gone up or these new likes are paying off.

Total Spent Per Campaign: $50, Expected Cost Per Like: $1

  • Boosted Post - Again, jury is out on whether these are effective or not so keep the boosted posts to only those things that are truly important. Limited your boosting to your own fan base can be beneficial to ensure you reach all the fans that you just can't get to relying on organic reach alone. Save targeting people outside of that existing fan base (those that already like your page) for a more traditional FB advertisment.

Total Spent Per Boosted Post: $10-$30

  • Advertisement - For more traditional advertisements (whether they be static image or video ads) start small here and gradually increase your budget over the course of a few days. Studies show that throwing large amounts of money at your ad off the bat actually ends up costing you MORE per lead in the long run. Another benefit of this strategy is that you can test different ads and target groups slowly with less money and then increase spend on those that you find are working for you. Plan on hitting a target of at least $30 to $40 per day (this can go up to hundreds of dollars per day if your budget allows) and being about to sustain that for a minimum of 5-7 days to really see ad impacts.

Total Spent Per Campaign: Start at about $10-$20 per day, Slowly increase in $5 or $10 increments daily depending on overall budget and time of campaign. 
Expected Cost Per Lead: $3-$5

Instagram
Another Facebook owned platform, Instagram is quickly being indoctrinated into the FB advertising fold. While they haven't touched algorithms around what's appearing in Instagram newsfeeds (yet), it's getting harder and harder to reach new users and followers without the use of ads. If you're adding Instagram ads on to Facebook ads (which you can do right through the Facebook Ads Manager), plan on following a similar budget and strategy as your Facebook ads.

Total Spent Per Campaign: Start at about $10-$20 per day, Slowly increase in $5 or $10 increments daily depending on overall budget and time of campaign.
Expected Cost Per Lead: $3-$5

Pinterest
Ahh Pinterest! The underappreciated and underutilized advertising platform, for small businesses especially. With the common misconception that Pinterest advertising is way too expensive and out of reach, not enough small business are jumping on this bandwagon. But we're here to tell you, it's WAY more affordable than you think! There hasn't been any evidence of needing to "start small" in Pinterest like you do in Facebook, but if it's your first time running ads on the platform it's always better to try testing with a smaller budget first to see if it's something that works for you. Plan on about $20-$30 per day (but feel free to go up from there) and about $100 - $500 per campaign. 

Total Spent Per Campaign: $100 - $500, Expected Cost Per Click: $.25-$1

Google Adwords
Once the king of all online advertising, competition is fierce. Google is THE search engine with the majority of searches done within it, it's no wonder advertisers are clamoring to get their brand in on it. However, with this one we like to say, “buyer beware!". While it can be effective, it's taking increasingly more and more money to outbid competition. In addition, users are getting very savvy to knowing what are "ads" and what is real, organic content. Latest studies show that about 60-70% of people searching tend to skip past the ads altogether and jump right to organic search. Good news? 30-40% of people are still clicking so there is still value in the platform, just be prepared to expand your budget.

Total Spent Per Campaign: $500 - $5,000, Expected Cost Per Click: $2-$15+