Posts tagged Facebook
Facebook for Business in 2019

Even if you’ve pushed against it, all business owners have somehow been exposed to Facebook and it’s power to advertise and promote your business. You’ve probably also heard about the massive changes that the New Year seems to bring to the platform and how businesses can take advantage of it.

2018 was the year brought the massive news feed changes. It reduced businesses organic reach and shifted all of our focus pretty heavily towards advertising. As soon as we started to adjust to that, Facebook got hit with some pretty serious data protection claims, which has now changed the game in what information advertisers can access and how they can target their ads to potential customers.

So, as we enter 2019, this leaves us scratching our heads, wondering, “What is happening?” What are the next big changes coming up to Facebook in 2019, and what does that mean for us as businesses?

Well, in order to answer that question, I turned to someone a little smarter than me… Google. After doing some research (and combining it with what I’ve seen for myself and my own clients), I’ve come to a few conclusions.

  1. Ad pricing will rise - As organic reach continues to shrink, and the demand for ad space on the platform continues to rise, it’s just a classic supply and demand issue. Ad costs will go up, and it’s going to become more and more expensive for businesses to break through and show up in the newsfeed.

  2. Facebook/Instagram Stories - While Facebook stories haven’t taken off like Instagram ones have, the ability to shop right inside, and offer full screen video and still advertisements, it’s no wonder they have caught the attention of advertisers. Think about how you can utilize these, especially if you’ve found your newsfeed ads losing steam.

  3. Video, Video, Video - We seem to say it in everything we write and it couldn’t be more true on Facebook. Video is continuing to take over, and with new video creation tools offered right inside the ads manager, it’s becoming easier for smaller businesses to take advantage of it.

  4. Look-a-like Audiences 2.0 - That’s right, while you may not be able to target based on off-platform behavior yourself anymore, the new Look-a-like Audiences will help you better identify your own audience, and find those who are similar in values and behavior.

Want to see some of the other things that may be important when it comes to Facebook in 2019? Check out this article I found to read more, and happy Facebooking!

Want more trainings and classes on growing your business online in 2019? Check out The Digital Marketing Hub!

Ms. Digital Diva: How to Take Advantage of Live Streaming for Your Small Business

Today, Hub Digital is super excited to have Ms. Digital Diva (aka Sara), a tech and digital blogger, join the blog and breaking down live streaming. Check out some of her great advice on how you can successfully utilize live streaming to promote your business, and then head on over to her blog, Ms. Digital Diva, for even more great information!

There’s a charming women’s clothing boutique a few blocks from my home that’s become a huge hit since moving into the neighborhood, and one thing that’s helped their business bloom is the owner’s social media expertise. On top of the basic social media presence, she also makes great use of Facebook’s live stream feature. On more than one occasion, I myself have gone into her store and picked something up after seeing it in one of her live videos.

If you’re intimidated by live streaming, don’t be! It’s not complicated, and with a little bit of practice you’ll have the hang of it in no time. Below you’ll find a few tips to help you get started.

Choose a Platform

Before doing anything else, you’ll have to choose the platform from which you’re going to live stream. The best platforms that don’t require an additional app to do this are Facebook, Instagram, and YouTube. Facebook and YouTube can be accessed from mobile and desktop, but Instagram can only be viewed on mobile devices. Live streams on Facebook and YouTube are converted to regular video and remain on the app after you’re done recording, but Instagram live videos disappear forever afterward. For these reasons, and because you likely already have a Facebook page set up for your business, Facebook Live is probably your best bet. 

Test in Private Mode

Prior to launching your first live video, start with some test videos (you can change your privacy settings on Facebook so only you can view them) to check your lighting and sound and practice setting up your recording device on a stable surface. If you’re planning on filming vertically, make sure the platform you’re recording on won’t format your video with two black bars on either side of the video. If it does, try recording horizontally instead. Don’t feel like you need to make this look like a professional production; your goal should actually be the opposite. You want to appear as authentic and genuine as possible while avoiding glaring errors. 

Before you broadcast, send an invitation to your customers via email, your website, and/or your social media networks, and include a caption on your video describing what you’re doing.

Choose your content!

Now for the most important part: content! There are endless possibilities to the routes you could take with your videos. The boutique I mentioned earlier likes to make live videos as soon as they get new merchandise to show it off, sometimes letting their employees model the clothing, and they also pop on to announce when they’re having a sale. 

You could consider doing something similar if it would transfer well to your company. Otherwise, you could give viewers a tour of your workplace, make a live tutorial on how to use your products, hold a prize drawing, interview one of your employees, or just allow your customers a peek into the inner workings of your business. Be creative and brainstorm what your customers might like to see. 

Be personable, introduce yourself, answer and ask questions, engage in any conversation happening in the comments, and include a call to action before ending the broadcast. You want to shoot for at least 10 minutes, but try not to go any longer than about an hour. 

Once you’ve stopped recording, analyze your results. If you find them to be unsatisfactory, try broadcasting on a different day or at a different time or adjusting other factors like video length or including other people on camera with you. 

Live streaming is a great free way to connect with your customers and personify your business. Don’t let it go to waste!

How To Optimize Your Facebook Ads
Learn Hub Digital's quick tips on how to optimize your facebook ads.

Ok, so if you've had anything to do with Facebook in the past decade (that's right, Facebook has been around now for over 10 years!), you've noticed that it's gone through some major changes. What once was a mecca for small business owners who were looking for organic reach and inexpensive advertising, has now become a frustrating place of lost content just floating around with no one paying attention to it.

Algorithm changes over the past few years has significantly decreased the organic reach of business pages. It's gotten to the point now, where on average a business owner can expect that only 2% of the people who like their page will organically see what they've posted. As someone who spends a significant amount of time researching, creating and editing content to send out to the masses, that is a bummer. There's nothing worse than knowing you have something really important to say, without an audience to say it to.

Well, once you've mourned the loss of your organic reach (because trust us, it's not coming back), it's time to buck up and make the best of it. Despite some challenges, there ARE ways you can get great reach on the social media platform at a lower cost than other outlets, and those are Facebook ads. Trying them out? Below we're breaking down just a few tips to help you optimize your ads to ensure they're working the best for you.

1. Spend some time researching your audience and target them. When you're looking to target your ad don't just go by geographic area. Take some time to do some research on some of your existing audience's interests and likes. On Facebook you can target by general interests, things they've looked at on the web, and even other complimentary Facebook pages they've liked. Spending some time playing with the interest categories available for targeting can make a HUGE difference in your ad performance.

2. Pick the ultimate pic.  Ahh the ad image. This is always the most difficult (for many people) when designing an ad. The image is the first thing people will see when scrolling through their newsfeed so you want to make sure it not only makes sense with your content, but that it's attention grabbing as well. Find something with bright colors, interesting designs or a little bit of humor to ensure maximum results. And be sure to keep text to a minimum! While Facebook has loosened up a little on their restrictions, it will cost you more to run an ad with text in the image than one that doesn't have any. And be sure to keep it in the 1200 x 628 wide format so it fits the space nicely.

3. Start small with the budget. A lot of times people think the more money you throw behind an ad the better. However, recent studies have shown that dramatically increasing your budget will actually cause your Cost Per Click (CPC) to go up dramatically as well! Start your budget smaller (about $5 per day) and test it out over the course of a few days to see how it's working for you. Don't like what's happening? Go back and edit the image, text or both until you find the right mix. Happy with the results? Slowly increase your budget (No more that $5 per day) over time to increase the reach without increasing the CPC.

Changes are a-comin'
 
 

When it comes to Facebook, if you're a small business owner, you've probably noticed some changes in the past few months. Lately, it seems like it's been getting harder and harder to get anyone to see what you've posted. Looking at that little number underneath a post, it can be quite frustrating to see it equal to only a small percentage of those who actually like your page.

Well, things are about to get even harder in the world of social media. In a recent article, Facebook announced that beginning in mid-January, they are stepping up their efforts to block promotional posts from showing up in news feeds. For small businesses frustrated with the lack of organic reach, these changes seem to be rubbing salt in an already aggravated wound.

This leaves many owners and marketers scratching their heads, trying to figure out how to get their message out to the massives. While you are not going to get the reach you expected, Facebook can still be a useful outlet if utilized correctly.

To begin with, set your expectations for Facebook. No longer can you sell products, or drive significant traffic, by using your posts without paying to boost them. It's time to look at the site as a place to educate your customers and store information that potential consumers can view while researching you. Stay away from the advertising and focus instead on interesting facts, cool articles or fun pictures that will entertain viewers. Begin to utilize Facebook as more of a resource for customers looking for more information, as opposed to an advertising outlet (unless you're willing to pay, that is). 

When you do want to promote a sale or particular product, spending a couple extra dollars to promote the post can make all the difference in the world.

Learn more about the upcoming Facebook changes and how you can prepare for them here.