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Things are slowly starting to open back up again, but for most businesses we are still working significantly reduced hours, or facing serious restrictions. It means we’re still spending time away from the office/store/restaurant.
If you haven’t jumped on the “bettering yourself” train yet, these next few weeks are your chance. While we’re all still waiting to get back to the work we’d rather be doing, now is the time to start expanding your knowledge base - particularly in the marketing realm. Even if you have someone who handles your marketing for you (or you’re looking for someone - I know a good one 😉) I always recommend dipping a toe in the marketing water. Knowing the basics about target markets, appropriate advertising outlets, and content creation, can help you better identify your needs and communicate with the person handling your marketing.
If you’re planning on handling the marketing yourself once stay-at-home orders lift, then you for sure want to soak in every bit of knowledge you can so you can hit the ground running. Below I’ve got a list of some of the hottest new marketing courses on the market, and bonus, they are all FREE!
The Update by Google - This brand new video series launching early June is a MUST for anyone looking to promote themselves through a Google platform in 2020. This series brings in industry experts and Google execs to break down some insights behind their ad platform and analytics, and most excitedly, SEO. Click that link above and be sure to subscribe to their Youtube Station to get updates on when it launches.
Introduction to Digital Marketing by Great Learning Academy - Starting at the beginning? This Marketing 101 course is your how-to on all of the basics ranging from basic strategies, to ad buying. This 2.5 hour course is perfect for those who want a well rounded intro as a jumping off point.
The Strategy of Content Marketing by UC Davis and Copy Blogger - This 20 hour master class is all about the major player in digital marketing right now, content. This walks you through everything from start to finish, including developing, implementing and analyzing a content strategy geared towards attracting and retaining customers. Content is not going anywhere, so you might as well learn how to do it right.
Intro to Ecommerce Marketing by Groove Commerce on Hub Spot - One of my favorite sources of information, Hub Spot, has created the perfect course for retail (and even service) businesses looking to pivot in this “new normal”. Whether you’ve already had an e-commerce store, or are looking to launch one to combat decreased foot traffic, this course is your launch into marketing it.