How to Use Google Trends to Shape Your Content Strategy
Google has SO many cool tools. So many FREE tools! So, why are we, as business owners not taking advantage of them?
If I had to guess, I would say it's because many of us either don't know they exist, or don't know how to use them. Well, that's where I come in!
In the past we've gone through Google My Business, Google Search Console and Google Keyword Planner - so today we're diving into Google Trends, a super cool insight into what other people are searching for on Google. It's an awesome way to see what timely things are happening that you can relate back to your business, or what is happening in your vertical that you can shape content around. By focusing on trending keywords and phrases, you can capitalize on all that SEO to drive more traffic to your site.
Check out the video below to get inside view of the tool and how to use it!