Ok last week we just began to scratch the surface of webinars. Hopefully by now you've done a little bit of research, or at least put a little bit of thought into running a webinar to promote your business. If you're like me, I'm sure the thought of running your own webinar is quickly followed by a "Hell No". Webinars are a lot of work. Webinars are a lot of time. Webinars are a WHOLE lot of scary.
Well today we're breaking down some of the biggest objections to running a webinar and how you can talk yourself through them. Who knows, maybe you'll even want to give one a try after this?
1. Webinars are expensive - Listen, there are absolutely some software platforms out there that carry a hefty price tag. But take the time to do some research and see if there are some platforms that work in your budget. GoToWebinars and Easy Webinar start at as little as $30 per month (depending on the number of participants) if you need more presenter controls. As a bonus, many of them offer free 14 or 30 day trials. Sign up right before you give your webinar to give it a try for free then cancel if it doesn't work for you. If you're looking for a quick and easy way to broadcast your message and don't care about the bells and whistles, Google Hangouts is a great free option.
2. Webinars take time - Of course they do. Everything worth doing takes time. But if investing a couple hours of your time leads to a significant amount of new leads or customers, isn't it worth doing? Listen, I have to break out a little of the tough love here. You're an entrepreneur. You don't get free time - at least in the beginning. A couple late nights or early mornings that lead to an increase in revenue are certainly worth it to me. Also, once you start the process, it will become more and more efficient with each one you give. It's getting through the first one that is the doozy.
3. No one is going to show up - Ever heard that saying, "Fake it until you make it"? No one has to know you only have 10 people calling in. Act like you have hundreds and your listeners will never know the difference. Think of your audience as quality not quantity. The people that are here are really interested in what you have to say and are ready to purchase from you. Not to mention, your first few webinars are probably going to be filled with things you want to change or work on. Think of this small audience as your practice audience while you grow your list. A few more things to keep in mind:
- Utilize email and social outlets to promote your webinar for a minimum of 2-3 weeks leading up to the event. Putting some money behind Facebook ads could prove a big payout in the future.
- Know that only about 20-30% of registrants are going to actually show up for your webinar. People get busy and their schedules change so make sure you ALWAYS send out a replay of your webinar for those who missed it. A recent study by Adobe showed that 55% of registrants went back and watched the replay after the live event passed. This means more chances to connect to your audience and sell them.
4. Public speaking is scary - Here's my response to that - So what? Of course public speaking is uncomfortable. They wouldn't give classes on it in high school if it was easy for everyone. Sometimes life is uncomfortable and sometimes we have to do things outside of our comfort zone. Think of each webinar as an opportunity to talk about the thing that you are an expert in - your business! Before you start turn on some pump-up music (I tend to gravitate towards Katy Perry's Roar) and remind yourself how knowledgeable, confident and smart you are. People are here to learn from you, and you're here to give them what they want.
Ok, now that we've talked through some of these objections this should be an option that you're seriously considering to promote your own products or services. Do some more research on the best software to run your webinar in and head on over to Amy Porterfield's Site for some best practices. She even has a full course dedicated strictly towards maximizing your webinars for sales. I don't know about you, but that sounds pretty good to me!