Posts tagged mobile content
And the future of digital marketing is..

Mobile Apps! That's right - they're about to take over in the next few years and here's how you can jump on board with this trend.

Learn more about about why Hub Digital thinks mobile apps will be the future of digital marketing.

Remember when TVs were SO expensive?  How about VCRs and Digital Cameras?  In our world (business and marketing) we can easily look back just 10 - or even 5 or 2 -years ago and remember how crazy expensive websites were to build.  As technology continues to evolve (at the speed of light lately - especially in this case) Apps are becoming more and more popular because they’re also becoming more affordable to build. And, the use of mobile devices - smart phones AND tablets – has continue to rise.  Have you heard the expression ‘everyone carries a TV in their pocket today’?  Even how we consume TV has changed and is driven more and more by…yup, you guessed it, Apps!  Who here binged on the new Gilmore Girls on Netflix this weekend?  Have you seen Narcos, Bluebloods, or The Crown?  Do you use Verizon Fios for cable?  If so, you probably downloaded the App on your phone so you can watch your favorite shows wherever you are. And it doesn’t just stop at watching video. From weather apps, to games, to loyalty cards, apps are a mobile users best friend. In fact, recent data reports that 90% of consumer’s mobile time is spend in apps. From doctor’s offices, to golf courses, to hotels, to plumbers…there’s an opportunity to build out an App! 

Want even more proof? Check out this great article with tons of statistics: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

How do we know that Apps are here to stay? 

How about this prediction? “According to Gartner, by 2017 mobile apps will be downloaded more than 268 billion times.”  And, “Non-game app downloads are estimated to grow 23% in the next five years, exceeding $182 billion in 2020.” That’s a huge amount of money and these predictions are coming to fruition at faster speeds than even anticipated with no signs of slowing at all.  

What are the benefits of having an App for your business?

While the uses can vary, there are many universal benefits to having an app for your business. Push notifications, while small, can be a great way to connect with your consumer. Apps help you stay top of mind on a device that they’re already on all the time - without them having to stop and search for you. You’ve created a way for your customers to instantly have access to your brand, products or services in a controlled environment. While we love the internet, there is so much out there sometimes your message can get lost. However, people are selective about what they download to their mobile devices. By living on someone’s phone, you’re much more likely to cut through the clutter.

On top of that, think of all the information you usually have to give to register for the apps you download. Apps can be a great way to collect emails or phone numbers to continue your marketing efforts. 

Need App ideas?

Committing to creating an app is one thing. Figuring out what to put in it is another. Some popular ideas include loyalty cards, business updates, sales promotions, menus, or coupons.  Just to name a few.  Do you own a golf course?  Maybe your App creates a robust user experience by providing everything from an easy scoring system to tips on the different holes. A retail location? Keep your shoppers updated with the best place to find coupons, sales or previews of new topics. Do you write fashion blogs?  Maybe your App gives out trending fashion tips and gives special discounts to boutiques you’re featuring – sounds like a win/win/win for everyone! Have a new product or service launching? Use your app to sell it! Just want to inspire? Fill your app with inspirational posts or pictures that your clients can come back to time after time. Take some time to brainstorm what will be most useful to your clients or customers to create an app experience truly customized for them.

Facebook Instant Articles: To Do or Not To Do?

Beginning April 12th Facebook will be opening up Instant Articles to anybody with a website and a Facebook page. The question becomes, if you're not publishing a massive amount of content daily like the Washington Post or the NY Times, how should a small business utilize Facebook Instant Articles (if you should at all).

We've all been scrolling through our news feed on our phones when we've come across a piece of content that peaks our interest. After clicking on the link you're taken to a white screen while you wait for the content to load. Depending on a publisher's individual hosting platform, this wait time can become a huge barrier. With dwindling attention spans, audiences aren't willing to wait for content to load and will often click off. For brands that rely on their content to make sales or that make money from advertising, this can be a big problem.

Utilizing the same technology their app does to create fast load times for photos and videos, Facebook has created a new tool for publishers called Instant Articles. Allowing the content creator to publish directly on the Facebook platform allows articles to load instantly, dramatically increasing the chances of a mobile reader clicking through to the content.

On top of that, audio, video and pictures are integrated seamlessly into the article. Video is set to autoplay in either newsfeeds or within the actual content. Pictures, which before you had to pinch and zoom to view can easily be shown close up simply by tilting your phone left or right. Audio captions can be created, so the narrator can actually explain to their audience what is going on in an image. All of these combined streamline the process of consuming content to create tiers of information for the reader. 

All pages are completely customizable with fonts and colors and also included is the ability to add advertising directly within the articles This can be done through your own advertising outlets or through Facebook directly. Still a little confused? Check out this pretty cool video on the features of Instant Articles.

So the question now becomes, how does a small business utilize something like this? To me, if you're not publishing content on a daily basis this tool is a little less valuable, however, worth checking out. No matter what you're business is, we've talked about the importance of content to drive traffic and increase SEO on your own website. If you can make it easier for your customers to get your content, why wouldn't you? You may not benefit from the ads and the video integration like a blog can, but adding just one more step to your publishing routine can help your customer's experience when interacting with your brand. 

The great part about this is Instant Articles are published directly from an RSS feed pulled from your current content management system. This means that on top of being able to utilize the fast loading technology of Facebook, content is still published directly on your own website, giving you all the juicy SEO benefits of all those keywords.

You can Click Here to read more about the how-to nitty gritty of Facebook Instant Articles as well as sign up to become a Facebook publisher when the platform opens up to everyone on April 12th.