Posts tagged google
Google My Business - The "Other" Social Media Outlet?

With the big news that Google is shutting down Google+ over the next few months, it seems like Businesses are back to using giants Facebook, Instagram, Twitter and Pinterest. While Google+ never really took off in the first place, many businesses are left wondering how (and if) this change will impact their business.

First things first, Google+ and Google My Business are 2 separate entities. Google+ was Google’s answer to the social media craze, thinking it would become a place for individuals to interact within “circles” of friends and colleagues. This is was they are beginning to phase out.

Google My Business, instead, is essentially a free directory listing where Google allows you to post information about your business, pictures and social media updates, as well as receive reviews from other Google users. The benefits of this platform are tremendous and those include:

  • In-depth insights into how many people viewed, clicked on, or called your business from this listing.

  • Easy "click-to-call" capabilities for smart phones. Meaning if someone Googles you on their phone a button will appear where they can call you in one click.

  • Integration with Google maps to easily show where you are located on a map when searching from a desktop, and one click access to directions when searching on a phone or tablet. 

Businesses with a Google My Business account also get several benefits in search. These range from showing up, essentially immediately, on the first page in search (on the right hand side map search section), as well as the added SEO benefits of linking your website directly with a Google property.

Now here comes the confusing part. There are 2 ways you can sign up - as a "Brand" page or as a "Location". A lot of businesses lean towards the "Brand" option as they may service multiple locations or may not be location specific. Here's the problem with just doing a "Brand" page. You don't get all the added benefits that I listed above. You are only going to show up in that Google Search Map section if you sign up as a location and verify it.

Once it's verified and running, it's important to keep you profile up-to-date with the correct information. Check in about once per month and make any changes to your contact info, hours or description as needed.

In addition, Google My Business, offers you the ability to post updates that live on your page for 7 days. These are great places to post events, sales, new content, or anything else you’d like to have Google Searchers see while viewing your profile.

So fear not business friends, while Google+ is leaving us (RIP), there are still some great options to take advantage of when it comes to promoting your business on the search platform.

School is in Session inside The Hub!

It's Back-to-School here inside The Hub! We're bringing you brand new Masterclasses and Training to kick start your fall marketing plan.

Is Q4 your time to shine?

Q4 and Holiday Season isn't just for Christmas Sales (although it's that's your jam, let's go!). It's a big time for many businesses as people are back from vacation, their kids are back in school, and it's time to get stuff done before the Holiday season. In this month's Masterclass I'm bringing you some GENIUS (if I do say so myself), ways to take advantage of the season and bring in some MAJOR Q4 sales.

Struggling to connect with your audience?

It could be because you're not reaching the right people. We've got Jessie McGath whose dropping some truth bombs on finding your ideal audience, connecting with them, and shifting your mindset so you can actually grow, and stop spinning your wheels.

Confused about all this Google stuff?

It's all good - you're not the only one! In the "Ask Hubble" podcast this month we're breaking down the different between Google+ and Google My Business (I know, why so confusing Google!?), as well as talking about how to get in front social media influencers and use them to grow your business online!

All of this content (PLUS one more Guest Expert training later this month) is brand new this month inside The Digital Marketing Hub!

Oh, and because you can try it out FREE for the first seven days, you can check all of this stuff WITHOUT paying a dime!

I can just hear the chorus of "Thank You's" now! (You're welcome by the way!)

.S. School is session - time to up your marketing game!

What is SEO?

Website developers, digital marketers and ad agencies throw around the term SEO in everyday conversation. Ever since Google began dominating the search market, businesses big and small have been searching for ways to get found. We now have companies built specifically around finding ways to utilize the various algorithms and get their clients ranked #1 in search. But for a small business, what does SEO actually mean, and what do you really need to know about it?

Put very plainly, search engine optimization (SEO) is the process of getting your website to rank for desired search terms without paying for it.  In this age of technology, most people are researching their choices online before making any decision. They want to make sure they know a business inside and out, and that it will fit their needs before they make a purchasing decision. So how can you, as a small business, begin to show up if someone searches for your product or service? Below are a few, very basic tools that are awesome places to start.

1. Make sure your website is up-to-date and relevant. Do an internal audit of your website. Do you have enough content on your site? Is it full of keywords? One of the first places to start is on the front end of your site. Make sure it’s full of content, photos and videos (if you have any) that describes you and your business and makes it easy for both the consumer (and Google) to figure out what you actually do.

2. Add relevant links. Google wants to know that you’re a real website, and one of the ways it can do that is by seeing that you are associated with other real websites. Creatn content such as adding a news page linking out to websites that provide useful information related to your business or a page that shows off a list of your clients and drives traffic to their site. Ask your clients to do the same if possible. Finally, make sure you put your website on legitimate social media sites like Facebook, LinkedIn and Twitter to add some more links back to your page.

3. Speaking of social media, get on it! If you don’t have a presence on multiple social media sites, you are doing yourself a disservice. Sites like Facebook and Twitter already carry huge weight in the SEO market and provide another place for people to find you and your brand. Not only that, but they provide a place to post relevant, shareable content to help spread the word and keep people updated about your product or service.

4. Do the backend work. Filling out data correctly on the backend of your website (or data not seen by you and I just by looking at your site) can make a huge difference in your ranking. While this is absolutely something you can do on your own, a lot of business owners prefer to have someone with more experience do it for them. If that sounds like you, we've got some things you should be looking out for when interviewing prospective candidates:

  • Meta titles and descriptions are the most important. A lot of companies still focus on “meta keywords” which aren’t relevant anymore to Google. Find a company that knows that and understands that a majority of their focus should be on creating rich titles and descriptions (in full sentences!) and that every page should have different content. A huge “no-no” is putting the same title, description and keywords on every page.
  • Make sure they will index you in webmaster tools, and know how to do it. Webmaster tools is the best way to tell Google that you are a relevant site with rich content. Submitting your URL to index and your site map are things that any SEO expert should know.
  • Ask what else they can do for you. Outside of adding your meta data, ask them what other outlets they can get you on and other tools that make make sense. Does blogging make sense for you? Do you have a lot of videos? Maybe a YouTube page would work well. Ask them to help you out with suggestions beyond that basics. 

5. Be patient. These things take time! You’re not going to start ranking right away and you’re not going to immediately generate leads. Know that this is a longterm strategy for you. Be patient and it will pay off.