Posts tagged facebook live
Changes are coming to Facebook... Again...

It’s almost become a joke among marketers and business owners, what change is Facebook going to announce this year? It seems like the New Year brings a new announcement from the social media giant, who seem to be perpetually rolling out changes that seem mostly geared towards business presence, ad sales, and curating content for its members.

After a troubling 2018 and mass concerns regarding privacy breaches and inauthentic content and accounts, many subscribers and investors were left wondering how Facebook would address these issues in 2019.

In a lengthy essay written by Mark Zuckerberg on Facebook’s website, we’re able to see the new vision of the social platform, and that is overwhelmingly privacy. So, what does that mean for both private members and business owners? Let’s break it down a little bit.

Private Messaging

The first thing to talk about is the overall vision of what this new privacy based platform would like. Many people are guessing that Facebook will start to look more like the popular messaging platform, WhatsApp. This means that your messages will now become encrypted, so that they are only visible to those that are having the conversation, and not even Facebook itself will be able to access the content.

Privacy advocates are applauding the move, while some government agencies are expected to push back, stating this move will drastically increase the spread of harmful content, and hamper Facebook’s ability (and promise) to stop the spread of “fake news” on it’s platform.

Smaller Groups

Outside of it’s change in it’s messaging policy, something that has left a lot of marketers scratching their heads is Zuckerberg’s likening of Facebook becoming less like a town hall broadcasting information, and more like a private living room, with private conversations. This is where things get murky.

While we’re still unsure what this change will look like, it seems to imply that business communications will be limited to private groups and advertising. It’s assumed that ad prices will rise, and targeted groups will become smaller and more engaged. How businesses will be able to target is still up in the air, as privacy concerns and Facebooks new commitments, means less information available to marketers.

Commerce

Another hint from Facebook has been a focus on a commerce platform that allows you to buy and sell or collect payments from family and friends. We’ve seen this become more popular among Facebook Marketplace and private Buy/Sell/Trade groups - although at this time payments are processed through PayPal or private transactions. What will be interesting to see is how businesses will be able to tap into this new revenue stream, or if will be strictly focuses on private sales.

Overall, I don’t think this means the end of Facebook for Business, but I do think it will mean that organic reach will continue to go down. In addition, I think the clever ways businesses have used to get around things (like utilizing groups) will become less effective as privacy goes up. However, I do believe the audience may become even more valuable as they become more targeted and engaged - just be prepared to open up your pocket book to reach them.

How To: Prepping For The Perfect Live Video
How to make sure you and your business are ready to go live on video.

Between Periscope, Facebook Live, SnapChat and Insta Stories, live video is all over the place. You know that the organic reach on live videos is usually 135% that of a regular post. You know that people spend 3x longer watching live video vs. pre-recorded video (At least you know now). And you know, in your heart of hearts, you should be doing it to promote your business. After being bombarded with it day in and day out, you've finally decided to take the plunge. But here's the rub - making live video can be intimidating. Putting yourself out there without any editing, 2nd takes, or mulligans can seem totally overwhelming. You just picture yourself stumbling over your words, forgetting what you wanted to say or your equipment just completely giving out on you, and any inclination you had towards doing it has gone out the window.

Well, don't freak out just yet. Today we're breaking down a few tips to help you go into your next live video feeling prepared, practiced and pretty excited (see what I did there?) to rock it out. Like anything, it will take a few practice tries to feel confident, but you can't get better without diving in head first. Just take a few minutes to read our tips on how you can host a smoother live video and you'll be a pro in no time.

1. Spend some time scoping out the perfect spot. It may seem obvious, but if you're in an uncomfortable spot when you start filming it's going to come across on the screen. Find a spot that is free from background noise, has good lighting, and doesn't have anything showing in the background that you'd rather not broadcast to the public. Oh, and of course it has to have a strong internet or cell phone connection.

2. Type up some bullet points. I'm not big on scripts for live video as they can come across feeling inauthentic and forced. But you MUST have a basic template outlined to prevent awkward pauses or forgetting something you wanted to talk about. Pre-plan your topic, then breakdown all the important points you want to hit. Under each of those write down a few key words or phrases that will trigger your thought process when you're live.

2. Get the right technology. Traditionally live video platforms were created to be shot on your phone. If you're comfortable with that, then great! Find a spot to place your phone that is steady and gives a good view of you (or find someone with a steady hand). However, if you want to take it step further, you can always sign up for video platforms like Wirecast. This live streaming production software helps adjust audio levels, brightness and contrast, and post live streaming editing so you have a quality product that lasts long after you've logged of. And Bonus! You can live stream right from your computer so you're not fumbling with your iPhone. Not great with technology? Check out this article to learn more about how you integrate Wirecast with your Facebook Live Broadcasts.

3. Pre-plan your question and answer period. Throughout your livestream it's more than likely that you're going to get questions or comments. Before you jump on, mark some places in your outline where you can stop and go back to review comments and answer questions. If you don't pre-plan this time into your schedule you may end up getting distracted and cut off in the middle of your points or may skip important feedback.

4. Timing is everything. Think about your target audience and when would be most convenient for them to join you. A lot of times that may be during lunch hour or after work hours. And don't forget to consider different time zones if your audience extends beyond your local geographic area.

5. Run a test broadcast. Get to know the platform and technology so you don't run into any hangups during your real broadcast. If you're using Facebook Live, change your posting settings to "Only Me" and then run through your entire broadcast without anyone seeing it. You can work out any bugs and test our your script to make sure you're hitting all the points you want to.

6. Promote, Promote, Promote - There's nothing worse than getting everything scheduled, your script written, and your confidence pumped up, and then no one shows up. A few hours (and in some cases, even days) before going live let your audience know throughout all your social outlets with organic and paid posts and drop a few notes to your email list. And make sure you remind everyone to log on again about 10 minutes before going live for maximum impact.

7.  Relax! And remember that live video doesn't have to be perfect. If you mess up, it's ok! Make a joke, laugh it off and continue on your way. People appreciate authenticity and want to see your personality. While you want to avoid bigger accidents like the feed dropping or forgetting a big chunk of what you want to say, don't worry about doing and saying everything perfectly. People want to see that you're having fun with it and enjoying yourself - it makes them enjoy it too!

What is Everyone's Obsession With Live Streaming?

Between Google Hangout, Periscope and Facebook Live, it seems like everyone, and their mother, is live streaming. Celebrities are live streaming out at clubs and business owners are live streaming networking events. Being able to broadcast, in live time, what is happening around you, is giving brands, and the people behind them, the ability to connect with their audiences immediately in a way they never have before. Potential clients and customers instantly feel connected to whatever you're doing, even if they're 3,000 miles away.

Today we're breaking down the pros and cons of livestreaming to find out what everyone is freaking out about.

Let's start with the potential bad parts:

Cons

  • Copyright laws - Music playing in the background, and branded images on ads are everywhere. Even though you're not doing it intentionally, it can be difficult as a business owners to make sure your content is strictly your own and to avoid the legal ramifications of copyright laws.
  • Quality - While cell phone cameras are getting better and better, they still don't live up the high quality HD we're used to. Brands that normally produce high quality video may find the lower quality of live streaming a hinderance to their brand image.
  • The "Live" Factor - As we all know with live TV, ANYTHING can happen. Unlike live TV, there isn't a 5 second delay and someone sitting there with a buzzer. If something gets out of control, it can't be edited, and it can do some serious damage.

That being said, with great risk can sometimes come great reward. Let's explore the pro's.

Pros

  • Get Closer Than Ever Before - Live streaming allows you to connect and grow close with your audience like you've never been able to before. Pre recorded video or content will never be able to do that.
  • Timeliness - You can't get any more timely than the exact moment something is happening. Live streaming concerts, sports or other events can allow you to interact with your audience in a way that is extremely engaging and relevant.
  • Exclusivity - Giving your consumers an inside look into something, in live time, makes your audience feel like they're part of the "in-crowd". Unlike pre-recorded video, if you're not there for the live-stream, you can't go back and watch it later, making the content extra special and desirable.
  • It's Free - With a Facebook, Google or Periscope account, a brand can post FREE content for their consumers. This makes viewers happy, as well as increases the likelihood of them sharing and promoting your video stream and brand.