Posts tagged digital video
How to Take Awesome Videos on Your IPhone

Some times the best tips are the simplest, and that’s what this weeks blog is about.

With the video craze beating down upon us, we’ve all be trying to create video content as quickly, and as often as possible. With most of us shooting these on our iPhones, it’s all about how we can up the quality of these recordings to showcase our message in the most professional light.

In today’s video I’m showing you one of my favorite tools (that I’m a little embarrassed to admit it took me so long to find), and showing you how I use it to make shooting prerecorded, or even live Facebook videos easier.

How to Get Your Audience to Hear You When They're Not Listening

Sometimes it feels like you’re talking and talking and no one is listening (please tell me that I’m not the only one!). You spend so much time and energy planning amazing video content to use in blogs, on your Facebook profile, and in your advertisements. You record, rerecord. and probably rerecord again, until it’s perfect (or as perfect as it’s going to get). You upload, hit publish and… it feels like you’re talking to a brick wall.

Here’s the deal though. You’re audience isn’t listening to you. And chance are they probably aren’t going to 90% of the time. So how can you get them to hear what you have to say?

This week’s video has the answer to that question, and trust me, it’s WAY easier than you think!

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The Black & White Reality of Technology’s Place In Your Business’ Growth Strategy
Learn more about why digital marketing is so important for a small business in Rhode Islsand.

We live in a digital environment and what grew businesses in the past is no longer going to work moving forward.  Technology is a part of our everyday lives and social media is really just a slang term for how the majority of people communicate and consume information today.  There was a real shift in digital marketing in 2016, and as we’ve moved into 2017 there are some major realities that everyone needs to be mindful of, such as the importance of authenticity and transparency in creating organic content, as well as the critical nature of how and where you deliver that content.  Organic vs. paid reach is where the action is (which we’re super excited about) and the ability to remain open and agile will be the difference between success or failure when it comes to a company’s digital marketing strategy. 

Life, and business, shifts over time and change can be a good thing.  Stop and think about the changes that people, and businesses, experienced when the printing press was created.  How about radio and television?  Do you remember just a few decades ago when so many business owners thought websites, and the internet in general, was a fad?  Or, think about those business owners that understood the value of email marketing early on and had great success with that.  There were crazy open rates back then upwards of 90% compared to today’s average of 15-28% (depending on industry).  We’re just trying to illustrate that there are so many small to mid sized business owners out there that are still pushing against essential elements of marketing and growth strategies!

There’s more competition for attention now than there ever has been, and if a company out there wants to be heard by their identified target audience then they’ve got to figure out where that audience is putting their attention.  And, they need to also understand that when their audience is on these different platforms the messaging needs to be crafted specifically for them in that space.  It sounds like a lot and we’re not going to sugar coat it, it kind of is, but with the right strategy in place it can all be streamlined, efficient and even fun.  Understanding how to utilize technology to grow your business is paramount.  Creating great content then being able to distribute it in a way that your audience will want to consume it is the key that unlocks the door to engagement and reach. 

Ready to ditch the fear of the unknown and take the reins? Here are some things to keep in mind:

Self Awareness is key

Companies first need to really focus in on who they are, what they do and why they do it, then they need to create content that tells that story.  

Identify Your Audience

They need to clearly identify and understand who their target audience and where their attention is and/or how they’re consuming information.  

Remain Open and Agile

The work is not over yet, as this digital landscape is changing constantly and businesses must continue to experiment with where their audience’s interest and engagement is!  

Quality Content Matters

Today’s consumers are savvy digital hunters and they’re discovering businesses for the first time through Google searches or social media.  Smart marketers know that they have to focus on creating authentic quality content and customized messaging for the social platforms that have been identified as making the most sense for that specific business. Organic reach vs. paid reach is super important in this saturated marketplace and by understanding how to identify (and use properly) key words, key phrases and all the other important components of creating quality content is HUGE.  

Sell The Way Customers Want To Buy

That quality content then needs to be served up properly onto the different platforms, from a blog post on a website (a website that is set up properly as this is the foundation of a solid digital marketing strategy), to a carefully crafted video posted on YouTube, to the images posted on Instagram and so on let the amazing technology work efficiently and effectively to grow your business!  This is the tip of the iceberg and just a brief overview of how businesses need to embrace all the fantastic technology driven world that we are now living in and create digital marketing strategies that will help rank them higher and be seen by the people that want to buy whatever service or product they’re selling. 

4 Tips to Make Your Video Work - For SEO
Learn how you can optimize your videos for seo for ultimate traffic from the ladies at Hub Digital.

We've said it multiple times, and we're going to say it again: Video is the king of all content marketing right now. People LOVE video. Customers LOVE video. Social Media LOVES video. But most important, Google LOVES video. So, now that you're convinced that you want to create great engaging video content that you're audience will love watching, how can you optimize that amazing video for search? Check out these 4 tips to learn how you can optimize your videos and start driving organic traffic and eyeballs to your content.

1. Start with the content - Researching keywords is something we harp on when it comes to writing blogs, and this is no different when it comes to creating videos. Start brainstorming content ideas around keywords that are popular with your audience. Think about Frequently Asked Questions or things people are searching for within your business vertical. Your videos should answer those questions or explore those topics. Not only will the videos be more popular with your audience, but they will be more likely to show up in more common searches.

2. Now get writing - It may sound counterintuitive to talk about writing when it comes to videos, but there should ALWAYS be text associated with your video. Things like the title of your video, a brief description and even the filename matter. Include your keywords in the filename of your video when save it, before uploading it to your chosen platform (more on that later). Then make sure you write titles and video descriptions that include a brief overview of what your video will be addressing, and don't forget the keywords! (Are you sick of us talking about those yet...)

3. Choose your hosting platform wisely - First thing's first, ALWAYS add your video to your website. In most cases you may need to upload it to YouTube or Vimeo first, then embed on your website, but that is all dependent on your own individual website builder. Whether you put it in your blog or on some other page, hosting your video on your website is critical. If you've done the SEO work on your website that you should have, (check out this blog to learn more about that topic) your video is only going to benefit. Capitalize on that SEO (in fact, even add to it) by publishing your videos on your website. After that, run through some of the more popular video hosting and social outlets to not only increase your SEO (and links back to your website), but to promote your video to the various audiences. 

4. Use your video for good - Ok, so you've published your video on your website, Youtube and Vimeo and then promoted it on Facebook, LinkedIn, Twitter and Instagram. Now what? Use your video to start doing the thing it was intended to do, help people! Look through message boards or in groups related to your business and see where people are asking questions around your particular topic. Commenting on these posts with a link back to your video is a great way to drive organic traffic to your video without seeming spammy or annoying. People in these places are looking for information. And you're here to provide it!

If Content Is King - Video is the Emperor
Learn why you must be using video as a small business from Hub Digital

Let’s face it – we’re obsessed with consuming video content. We’re all guilty of it – perusing YouTube, watching recommended video after recommended video, or watching one too many Facebook Tasty videos. The number of Snapchat users now exceeds Twitter users. We all love video, so why are so many small business owners still hesitant to invest in video marketing?

As we mentioned in last week’s blog, if content is king, video content is the king’s king! Video marketing is no longer up and coming – it’s a proven successful strategic marketing tactic, and it looks to be here to stay. But don’t just take our word for it. This infographic boasts a lot of impressive statistics about video marketing (who doesn’t love infographics?). For example, YouTube reports video consumption has risen 100% each year. Additionally, after watching a video, 64% of users are more likely to purchase a product online

Video is human, which is inherently more engaging. Just think about it – video opens up a world of creative opportunities to tell a story, demonstrate your product, or promote your brand. The brain processes visual stimuli 60,000 times faster than words alone, because video appeals to the senses. Video also has the capability to encourage user-generated content and create positive buzz; when a video captivates us, we share it with our network. And we all know what higher engagement means – better ranking in search engine results

We hear your excuses – “but video content doesn’t belong in my industry.” In the real estate industry? A 2012 National Association of Realtors study found that 85 percent of buyers and sellers “prefer to work with an agent who uses video marketing,” and that was 4 years ago! Since then, consumption of video content has only become more prevalent. Video marketing has a place in every industryB2B (use video to explain your product or service offerings), education & learning (animation videos are really engaging to explain a topic), healthcare (video can be a great vessel to simply sensitive topics), technology (to show audiences what your technology is capable of), and so on

 

A few video marketing best practices:

  • As with everything, know your audience and their consumption habits. Of course, that’s always key, and it goes back to our previous blog: are you where your audience is?
  • Get creative, and invest in high-quality. We all love video content, but most consumers have a keen ability to pick up on quality, original content. Be unique, and invest in professional video.
  • For Facebook videos, people love the dialogue to be in subtitles. This is for so many of consumers who watch Facebook videos at work, or keep their phone volume on silent. 
  • Don’t lose sight of your brand story. It’s easy to get caught up in all the creative aspects of creating a video, but make sure to keep in mind everything your brand is about. 
  • Keep it short. Our attention spans have decreased from 12 to 8 seconds in the last 15 years – so the shorter the better. As a general rule of thumb, keep your video under 90 seconds. 
  • Video marketing is not a comprehensive digital marketing strategy – it should be used as a part of a larger, strategic marketing plan.