Posts tagged content ideas
Video 8 of 8: Genius Content Marketing Hacks and Blog Ideas

It’s the final installment of our 8 week video blog idea series, and we’re ending it up with something timely to the season.

That’s right, it’s all about playing up the season, time of year, or things that are happening in the world around you. But, how can you relate it back to your business? I’m giving you a few real life examples of how you can take your business and make it relevant to the time of year.

Check the video out below and in case you missed any of our previous blogs make sure you check them out and get your blog game strong for 2019!

Video 1: Using your customers

Video 2: The most bookmark worthy blog posts

Video 3: Getting blogs without having to actually write them

Video 4: What you probably are forgetting to do

Video 5: Utilizing articles and news content

Video 6: The topic you know the most about

Video 7: The best blogs for SEO

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Video 1 of 8: Genius Content Marketing Hacks and Blog Ideas

The hardest part about creating new content and blogs is actually coming up with an idea of what to write about.

Picture it: You’ve set aside some time to write your blog. This week you’re going to actually do it! You open up your lap top, click on Microsoft Office, and that white screen pops up. Now that little curser is sitting there blinking at you, waiting for your brilliant words to come spilling out.

And… nothing is coming out. Now you’re staring at that blank screen with that blinking, mocking cursor. You’re feeling more and more anxious, but nothing is coming to mind. You scan through the inner recesses of your mind but you just can’t think of single, solitary idea. Finally, you slam your computer shut and decide you’ll try again next week.

Ok, maybe that is slightly dramatic, but it’s pretty close… #amiright?

Well, you don’t have to stress any more. For the next 8 weeks I’m brining you some genius (if I do say so myself) hacks to easily brainstorming content ideas. They’re easy, insightful and guaranteed to get your creative juices flowing.

How to Stick to the Commitment of Content Marketing

I recently saw a quote that spoke to my soul (ok, maybe that's a little dramatic but I really liked it). "Content marketing is a long term relationship. It's not a one night stand." - Unknown

This is something I preach to all of my clients. You can't have a successful content marketing strategy if you don't stay consistent. You can't move up in Google search if you refuse to blog. You can't authentically connect with your target through ads alone.

But I totally get it. Creating authentic, real content on a consistent basis is REALLY hard. It takes time, and it takes energy, that a lot of small business owners don't feel like they have. So, how can you stick to a successful content marketing strategy, when you don't feel like doing it?

1. Schedule time in advance. This one seems simple but it's the one thing that I've found makes the biggest difference for most of my clients. Before the start of each week, mark off an hour in your calendar that you are going to devote to creating content. Trying to squeeze it in between other activities, greatly reduces the chances of you actually doing it. Here's the deal though, you HAVE to treat this time like a meeting or other event you can't blow off. Do not schedule anything over it, or push it aside. When looking to put something else in your calendar, know that time is truly booked.

2. Work in a format that you enjoy(ish). Do you absolutely, positively HATE writing? No matter how much you try to force yourself to blog, the words just do NOT come out? Then stop it! Shift your focus to a format that feels more comfortable for you. Think about doing a weekly video blog, or Facebook Live that you can host on your site after you do it. Like to talk, but don't want to be in front of a camera? Look into starting a weekly podcast. While any of these may still be a chore to you, picking the one you like the most (or hate the least) makes it a little bit easier.

3. Find someone to do it for you. If you still just can't stick to a consistent blogging and social media schedule, look into finding someone to do it for you. Yes, it's that important that it's worth investing in. Find a freelancer or consultant (I happen to know a good one ;) ...) that can get you back on track. Don't have any budget for it? Scout out some local colleges for marketing or writing interns. At the end of the day, try to open up some space to finding outside sources to help you in this area of your business. Creating authentic content is one of the best ways to move up in Google search, cut through the noise, connect with your audience, and convert them into paying customers.

The Infamous Question - How Do I Come Up With Blog Ideas?

One of the biggest mental blocks most people have when creating blog posts is coming up with ideas. You can stare at that blank word document for 30 minutes, wracking your brain for something to put down to impress the masses. It's easy to become discouraged or frustrated and push it off until tomorrow. Unfortunately, that "tomorrow" gets farther and farther away and before you know it, it's been 2 months since your last blog post.

Well have no fear. Today we have a lists of 5 best practices to help you stockpile a ton of ideas so you never have to stare down that plank page ever again.

1. Compile a list of FAQ's - There's a reason these are called "frequently" asked questions. If more than 1 person has asked you the same question in a meeting or at an event, it's likely a lot of other people want to know the answer as well. Think about questions you get asked daily in your job and jot them down to create an easy list of topics.

2. Utilize your bookmarks folder - Like I mentioned last week, bookmarking relevant articles and websites is a very underutilized tool. Create a special bookmark folder called "Blog Ideas" and save anything that isn't timely to it. Bookmarking content ideas with a long shelf life will ensure that you'll always have something relevant to post when you need ideas.

3. Pull up your notes app - Despite the fact that I use my phone for everything else in life, for some reason I always forget to use it for storing information on the go. When you're out during the day, quickly pull up your notes app on your phone to jot down ideas or questions that come to mind. Even if you end up throwing some of them out you won't forget the stroke of genius you had in line at Dunkin Donuts. 

4. Sign up for industry newsletters - Find some newsletters related to your industry and sign up for them. Even if you don't read them everyday, you know you can always quickly pull them up for a list of relevant articles and content.

5.  Stalk your competition - Google other businesses in your sphere and see what they're writing about. Look at content that people are responding to and see if you can expand upon it. Have another (aka better) way of doing something? Use that a springboard for your next post. Notice a topic that isn't getting a lot of attention? Cross that off the list and don't waste your time.