Summer has FINALLY arrived here on the East Coast and the warm weather makes us excited for the beach and a good book. And while love a good romance novel (hey, don’t judge!), sometimes it helps us feel more productive to combine our lounge time with our learning time, and dive into a good business read while sun tanning.
Below we broke down some of our favorite current reads to help you feel inspired, focused, and productive while hanging by the pool. Want even more great reads? Check out one of our older beach reads lists here.
Company of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvis - A veteran designer boasting large clients like Mercedes, Microsoft and Yahoo, Paul Jarvis breaks down how good things can come in small packages. Solopreneurship is on the rise, as more people strive to make extra income, and technology opens all of us to more freedom. If you’ve ever played around with the idea of starting your own business, or already have and need a little inspiration to keep going, this book blueprints how staying small can mean success.
The 30-Day Money Cleanse: Take control of your finances, manage your spending, and de-stress your money for good by Ashley Feinstein Gerstley - Being in business means money stressors, no doubt. Whether it’s stressing about making money, saving money, or what to spend our money on, we are constantly thinking about money. However, one of the things I’ve learned is that the more you stress about money, the more stressful money becomes. Spend a month this summer giving yourself and your business a money cleanse and reset your money mindset towards the positive.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin - Seth Godin is one of my favorite marketers because he explains things clearly, and with fun examples like how seeing a purple cow in a farmyard would stop you in your tracks. And as marketers and business owners (because yes, all business owners are marketers) that’s our job - to stop our customers in their tracks. Here’s the rub though, the old ways of marketings aren’t working anymore. Get Godin’s advice on how to move beyond the “3 P’s of Marketing” to the things that are going to help you grow your business today.