Posts in Webinars
Webinars are Scary. Pt. 2 of 2

Ok last week we just began to scratch the surface of webinars. Hopefully by now you've done a little bit of research, or at least put a little bit of thought into running a webinar to promote your business. If you're like me, I'm sure the thought of running your own webinar is quickly followed by a "Hell No". Webinars are a lot of work. Webinars are a lot of time. Webinars are a WHOLE lot of scary. 

Well today we're breaking down some of the biggest objections to running a webinar and how you can talk yourself through them. Who knows, maybe you'll even want to give one a try after this?

1. Webinars are expensive - Listen, there are absolutely some software platforms out there that carry a hefty price tag. But take the time to do some research and see if there are some platforms that work in your budget. GoToWebinars and Easy Webinar start at as little as $30 per month (depending on the number of participants) if you need more presenter controls. As a bonus, many of them offer free 14 or 30 day trials. Sign up right before you give your webinar to give it a try for free then cancel if it doesn't work for you. If you're looking for a quick and easy way to broadcast your message and don't care about the bells and whistles, Google Hangouts is a great free option.

2. Webinars take time - Of course they do. Everything worth doing takes time. But if investing a couple hours of your time leads to a significant amount of new leads or customers, isn't it worth doing? Listen, I have to break out a little of the tough love here. You're an entrepreneur. You don't get free time - at least in the beginning. A couple late nights or early mornings that lead to an increase in revenue are certainly worth it to me. Also, once you start the process, it will become more and more efficient with each one you give. It's getting through the first one that is the doozy. 

3. No one is going to show up - Ever heard that saying, "Fake it until you make it"? No one has to know you only have 10 people calling in. Act like you have hundreds and your listeners will never know the difference. Think of your audience as quality not quantity. The people that are here are really interested in what you have to say and are ready to purchase from you. Not to mention, your first few webinars are probably going to be filled with things you want to change or work on. Think of this small audience as your practice audience while you grow your list. A few more things to keep in mind:

- Utilize email and social outlets to promote your webinar for a minimum of 2-3 weeks leading up to the event. Putting some money behind Facebook ads could prove a big payout in the future.
- Know that only about 20-30% of registrants are going to actually show up for your webinar. People get busy and their schedules change so make sure you ALWAYS send out a replay of your webinar for those who missed it. A recent study by Adobe showed that 55% of registrants went back and watched the replay after the live event passed. This means more chances to connect to your audience and sell them.

4. Public speaking is scary - Here's my response to that - So what? Of course public speaking is uncomfortable. They wouldn't give classes on it in high school if it was easy for everyone. Sometimes life is uncomfortable and sometimes we have to do things outside of our comfort zone. Think of each webinar as an opportunity to talk about the thing that you are an expert in - your business! Before you start turn on some pump-up music (I tend to gravitate towards Katy Perry's Roar) and remind yourself how knowledgeable, confident and smart you are. People are here to learn from you, and you're here to give them what they want.

Ok, now that we've talked through some of these objections this should be an option that you're seriously considering to promote your own products or services. Do some more research on the best software to run your webinar in and head on over to Amy Porterfield's Site for some best practices. She even has a full course dedicated strictly towards maximizing your webinars for sales. I don't know about you, but that sounds pretty good to me!

Webinars? What's the Point? Pt. 1 of 2

When someone first told me I needed to start doing webinars, I blew them off completely. There is no way I was going to give a *gasp* LIVE presentation. Seriously? You want mumbling, "umming" me to talk LIVE over the internet to a bunch of strangers? Absolutely not.

I quickly pushed the idea out of my mind until a couple weeks ago when I ran into Amy Porterfield's course on the importance of webinars. I had been looking for a way to expand my business without taking on too many more consulting clients. There are only 24 hours in the day, and only so many clients I can realistically take on and continue to service effectively. I knew I didn't want to bring on employees as my control issues would never trust someone else to represent my business. I wasn't sure what I wanted to do but knew I had to do something if I wanted to keep growing. I had been musing on this for a while when a little Facebook ad popped up in my newsfeed touting that answer.

Webinars have long been used as a way to educate a large audience on a variety of topics. Where else can you get a captive audience of thousands of people around the world? Here's the catch though - you have to give them live. Yes, this means preparing slides, writing a script and hunkering down in a closed room to broadcast your voice live to all of those people. It was because of this that it took over 2 hours of Amy touting stats and successes to convince me this may make sense for me and my business. If you're like me, I know I'm not going to convince you today to run one, but I wanted to share a couple of things I learned that helped to show me it's a strategy worth considering.

- On average viewers stay on a webinar for 53 minutes. In this age of constant stimulation do you think a Facebook post or blog is going to keep someone's attention on your brand for 53 minutes? 

- Between 20% - 40% of webinar attendees turn into qualified leads. Do you have something to sell? From consulting, to digital or physical products, you have just found a high converting sales funnel that allows you to educate and pitch a captive audience on what you have to offer.

- 55% of webinar registrants watched the recorded replay. This means that while not everyone will attend live (and they won't) they still want your information and will take the time to go back and seek it out later. 

- 40% of webinar attendees participated in a live Q&A during the webinar. In the age of competing for attention, webinars are one of the most successful ways to capture undivided attention and get potential clients or customers interacting about your brand.

I know deciding to give a webinar is big decision that for many, requires overcoming some real uncomfortableness around public speaking. However, the numbers are there that prove this is a REAL way to drive traffic and increase engagement around your product or service. Take some time to do some more research and think about how you may be able to integrate this into your marketing strategy. Next week we're diving into some tips around how to work through some of your webinar concerns so you can dive in and give them a try. See you back here then!

*Statistics courtesy of ReadyTalk and Adobe Connect