How to write blogs for Google AND Your Customers

writing blogs that appeal to potential customers and for SEO from Hub Digital.

We talk A LOT about SEO (Search Engine Optimization) and how to write blogs and content that satisfies the "Google God's" and all their algorithms. But often times, it's easy to get caught up in writing for Google, and forget that there are REAL people on the other end who are actually reading your content. Today we wanted to dive into 5 of the most important things to keep in mind when writing your blogs to ensure that you're appealing to both the automated search bots AND the human beings who have the potential to become your clients or customers.

  1. The Importance of Being Human Even (or Especially) When Writing for SEO!  We can’t stress enough that being human matters.  Always remember that the whole point of all of this is to grow your business.  Right?  So, once you’ve gotten someone to your site you want to keep them engaged by sharing authentic information that will set you apart from your competition and hopefully build relationships (brand advocates) (and clients) that will convert to sales!  Write in an authentic voice that is speaking directly to that target audience and make sure you’re sharing relevant information that they (should) find of interest.  
  2. Self Awareness & Keyword Research…  We always work very closely with our clients to identify their UVP (unique value proposition) and/or differentiator in their business vertical.  It is so very important to really understand what you do, why it is special, what you enjoy doing in your business and what your clients or customers like, enjoy, and find special about your business. Sharing information based on this information is key to creating rich content that works for you.  Then doing research around all of this and utilizing these keywords and key phrases through your SEO strategy is super important.  Need help researching keywords? Check out some of our favorite resources: Google Keyword Planner , Moz Keyword Explorer 
  3. Hone in on ‘Who’ Your Searcher Is and Write for Them Only!  Do you have a clear picture or, even better a written down description of who your target audience is?  Can you paint a clear picture of them in your mind?  If not, this is a GREAT best practice tip in and of itself.  Once you’ve figured this out you should always be mindful that that is who you are writing for.  The title that they would find interesting, the keywords you’ve identified that they would be searching (which should be in the title and the description, and don’t forget your meta data), content that they will find of interest, and so on.  Get what we’re trying to say here?  

    We know that #TheStruggleIsReal and we hear so many clients, friends and students complain about sitting down to write only to end up staring at a blank screen with their fingers on the keyboard for 30 minutes with nothing to show for it!  Have no fear! Our FREE booklet ‘A Year’s Worth of Blogspiration’ is nothing short of pure gold with an entire year’s worth of idea generators to help you be proactive and get sales!  Go ahead, don’t be afraid, get it now and we promise it will make all of this so much easier!   
  4. Use Internal Links (back to your own site, like we just did in the last tip ;)) and External Links (to other reputable sites)!  We often recommend that you write first, then go back through and add these links. It is generally easier to flow freely (once you’ve identified your topic and done your research of course) then go back through to make sure this important tactic is used!  It’s a super important ‘best practice’ in your overall integrated SEO strategy.  
  5. Break Up Walls of Text.  Humans have a continuously shrinking attention span.  Fact. Scientists continue to study and prove this!   So, when you’re writing your blogs make sure to format it in an engaging and ‘pleasing to the eye’ way.  Subtitles, lists, bullet points and images (or video) are great ways to accomplish this.  You don’t have to stress about writing long articles or white papers. Instead focus on creating 400-600 word engaging blogs weekly (or at least twice per month) is optimal.  And when you are using those eye-catching, engaging images just don’t forget to have your ALT tags in place!  

We love educating and empowering our clients, and you, the small business owner – it is just who we are and what drives us.   We hope you find these tips helpful.  And, as always feel free to share the love and empower other friends, family or colleagues…knowledge is power!