We know it can feel overwhelming, but the best things you can do to grow your business is to focus on best practices, commit and be consistent. Staying true to our title here, we’re going to keep it real simple and just give you the basic tips we recommend you follow to see success with your digital marketing strategy!
Be self aware.
Know who you are and what makes you different.
Know your audience.
Really hyper focus on who your ideal clients or customers are.
Know the focus of your audience’s attention.
How are they consuming information? Really really hone in on this one, as it’s probably THE most important point we’re trying to make here…
Create engaging content that tells the story of your brand.
Remember #’s 1-3 here and create content that really (1) identifies your differentiator and unique value proposition, and tells it in your authentic voice, then (2 & 3) distribute it through the channels where you’ve identified your audience’s attention is, like Facebook, Instagram, Twitter, LinkedIn, etc…!
We recommend another super simple strategy here and we refer to it as being a ‘spaghetti thrower’. Throw that spaghetti against the wall then constantly quantify what is sticking and what isn’t or, in other words, what are your followers engaging with and how is your reach? Then decide what you should shelf, trash or invest more time, money and energy in. Rinse and repeat. Rinse and repeat.