Seeing the month turn from November to December was a little bit shocking to us. Just where did the year go? Even though we are ALWAYS in growth mode and constantly evaluating we still feel extremely reflective this time of year and have been asking ourselves these questions:
Have we met all of the goals we put in place at the start of 2017?
How can we best use these last remaining weeks to keep pushing forward?
And, what are our growth goals for 2018?
You’re probably feeling the same way we are, so we recommend doing a check-up-from-the-neck-up just like we’re doing. This is a great time to focus on what you should be doing right now to close out 2017 and it’s the perfect time to figure out what you need to do to prepare to rock your business growth goals in 2018!
Here are some questions to ask yourself, and your team, that will help you to both evaluate how well you met your goals this year, as well as how to plan better moving forward. And, there is nothing wrong with creating a set of mini-goals to achieve before the ball drops on New Year’s Eve!
Was the goal too vague?
Were your growth goals specific? Were the goals for 2017 too vague to reach? Do you need to be more clear about what you want to achieve? Having a clear vision and a clear blueprint will help you meet your goals.
Was the goal not measurable?
You can measure increase in revenue, increase of followers, and website traffic. These are tangible items. However, you cannot measure something like market awareness.
Was the goal too large?
A goal should be a challenge and it should make you stretch, but it shouldn’t be so large that it is impossible to reach. Achievable goals will motivate, while impossible tasks generally make you avoid work. The best remedy is to cut the goals up into bite-sized pieces with short and long term (achievable) objectives. Each small victory will lead up to the larger victory.
Was the goal not results-focused?
Have I measured the outcomes of my efforts or have I just focused on the amount of activity I have done? Have I focused on the things that will help me achieve my goal or have I just stayed ‘busy’?
Was the goal not time-bound?
Was there no sense of urgency in your pursuit of the goal? Did you not set a deadline? Without a completion date in mind, there will be no push to achieve. Again, we recommend breaking up the goals into short and long term (achievable) objectives, as it is easier to measure and tweak and it can be a great motivator to keep moving forward when you can clearly measure success along the way!
So what are the highlights of our year here at Hub Digital Marketing?
We launched our online division…woohoo! We created multiple online classes to help entrepreneurs and professionals get the most out of their digital marketing efforts and maximize the SEO of their websites and grow their businesses.
We worked with an incredible group of coaching and consulting clients and helped them expand their businesses and achieve their goals.
We welcomed Amy’s daughter.
We already have BIG plans and new growth goals for 2018 …you will have to stay tuned!